Penalized by Google? Here’s the recovery guide

Google Penalties

One of the most negative things that can happen to a website is to get penalized by Google. It results in tanking your site ranking on the search result page, an instant drop in site traffic, and complete de-indexation which prevents your site to appear even in the most relevant search results. Penalties affect your reputation as well as revenue potential. In this guide we would try to understand what s penalty, how does it work, what are the causes behind the Google penalty, and how to recover from the penalty. So, lets’ star the guide:

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Manual Penalties: A quick introduction

Google has hired a dedicated spam team that monitors different websites and flags the ones that breach the Webmaster guidelines. The internet giant may decide to penalize them for the offense. When your site gets penalized in this way it is called the manual penalty.

 You can easily check when your site gets a manual penalty. Just sign in to the Google search console and check inbox for messages. If you don’t see any messages or warnings it generally indicates that your site isn’t being penalized.

 The major reason behind manual penalty is spammy or suspicious backlink profile

You can find a message like this:

“Unnatural links to your site – impacts links”

 It tells that your site has some unnatural links but you aren’t responsible for those links- in other words, Google recognizes you as “innocent” in this case.

 As Google doesn’t blame you for this offense, it means that you won’t have to incur any active effort on your part for recovering from this penalty. The effect of this penalty is just that the mentioned links will stop passing any link benefits to your site.

 It may be an unintentional activity on part of third party sources who simply mention your site contextually in their content and make a backlink to it without consulting you. It is equally possible that it is an activity by your competitors who creates spammy links to your site to hurt your SEO position. However, their malicious efforts don’t fructify as Google won’t downgrade your site ranking in such instances.  

Another message that you would get is like

“Unnatural links to your site”

 This penalty identifies you as an active offender who knowingly created unnatural links with a deliberate objective to manipulate SERPs ranking. The impact of this penalty depends upon the extent of unnatural links which could either affect a few WebPages or the whole website.

 It generally happens when you purchase or exchange the links, use reciprocal links, or found to be engaged in various unfair link building practices that Google condemns.

This is third type of messages that you can find in notofation area: “Unnatural links from your site”

 This is quite self-explanatory. The sites that frequently link to other sites or often hyperlink a specific URL using precisely the same anchor text are awarded this penalty.

Any type of manipulative and biased linking can attract this penalty. Just like the above-mentioned penalty the effect of this penalty is also determined by the size of the offense.

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How to recover post manual penalty?

 There are a few methods that can help you recover from the penalty.

 Start by identifying the purchased links, PBN links, reciprocal links, and other links acquired, or purchased through unethical practices. The thing can be difficult if you are being engaged in this practice for a long time.

Thankfully certain tools can fetch you the complete list of links that point to your site.

Take your time, extract this list, and identify the links coming from PBNs or other spammy/ “for sale” platforms.

 Some of the tools that allow you to track the anchor text of inbound links are SEMrush, AHREFs and others. Also, identify and separate the anchor text that is an exact match.

 Once you have created separate links of all spammy and inferior links, contact the related webmaster requesting them to remove your link.

·          If you wish to have complete control over this process then go to Search Console and use Google’s disavow tool for disavowing all those spammy/unnatural links.

·          All the disavowed links are ignored by Google’s crawler and would stop impacting your site.  

·          Once you fix the issue go to Manual Actions in the GWT account and submit a request of reconsideration.

 Just keep in mind that you may need to go for repeated reconsideration requests before it is finally approved by Google. So, don’t stop the efforts if Google responds negatively for the first time. Keep on sending the requests until you get a positive response.

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Algorithm-based Penalties

 Apart from manual penalties Google also has algorithmic penalties that flags defaulters based on search algorithms of Google.

As opposed to manual penalties the algorithmic penalties are not communicated through search console message which makes it a tricky affair to identify or rectify them.

 It is generally indicated by a huge dip in your site traffic in a single day.

 One of the major reasons behind algorithm-based penalties is the latest updates in Google algorithm updates which may prompt Google to disapprove practices that were once considered ethical. It can instantly transform your site into a defaulter. In this regard, prevention is better than cure. Thankfully Google alerts about all such updates well in advance that offer you sufficient margin to optimize your site as per the upcoming algorithm changes.

 Along with periodical updates, some major algorithms have a higher impact on your site. Some such algorithms include

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Panda

 Panda update focuses on recognizing websites with low-quality content that lacks value and authority. It categorically scans various sites to single out such flimsy or low-quality sites and penalizes them by lowering their ranks.

 What makes is so serious is that Panda affects the entire traffic and all rankings of your site by implementing a site wide penalty. The best thing is to confirm that your site’s content meets the quality standards of Google guidelines. You can read this knowledge resource by Google to set the quality parameters.

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Penguin

 Penguin automates  the low quality like detection process by evaluation link acquisition retention pattern, its overall quality and diversifies of backlink portfolio like do follow, no follow, high-quality lo quality, etc..

 One thing that makes penguin less formidable than Panda is that it doesn’t have a site-wide impact but penalizes only the specific web pages. Nevertheless, it still makes you lose a large volume of your traffic.

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Mobile-friendliness

 As most people now use mobile devices for browsing the internet the Google not only encourages the sites that are mobile-friendly but is also discouraging the ones that aren’t. This algorithm for mobile-friendliness enhances the ranking of mobile responsive sites during mobile search (provided that they meet other ideal standards of SEO). There are some sophisticated tools to check your site’s mobile-friendly quotients. It is best to use the tool designed by Google itself that will show you the real-time actual view of your website on different mobile devices.

 Some of the factors to be considered are UI elements with appropriate size as per mobile device interface. Responsive design, faster page loading speed, etc.

 For algorithmic penalty you would have to identify the issues that may have probably triggered the penalties and repair them. Be patient. Google repeatedly runs the algorithms frequently to check if you have repaired the issues. It may take some time before Google can give a clean chit to your site and removes the penalty. So be patient and make sure that you have fully understood the issues behind algorithmic penalties. If needed you may take the help of professionals as well.

 However, it is not predictable when the next data refresh would be initiated and sometimes it take two calendar years to recover from a penalty.

 certain tools can automatically conduct the auditing of the entire site allowing you to precisely identify the issues and repairing same which relieves you from guesswork.

 The best thing is to start with the easiest recovery procedures like mobile-friendliness.

Conclusion

One of the major concerns of the blogger is a show to bounce back if their site has been penalized by Google. So in this blog, we presented detailed content on the causes of penalties and how to avoid it. We also mentioned some ways to recover from penalties. The readers are advised to start easy and gradually adopt advanced strategies to make their blog successful. The major objective is to strengthen the foundation and provide a great user experience.

How to streamline your blogging journey (Beginners’ version)

Blogging Tips for Beginners
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The blogging industry is flourishing at a very high speed. It has already demonstrated its potential by producing some of the self-made millionaire bloggers who started their journey with nil or negligible blogging income. While not everyone can earn millions out of blogging, you can at least expect a decent lifestyle and a regular income source if you seriously build and maintain your blog. If you are a total beginner then this guide will help you make the right decisions for creating a professional blog with impressive looks and high-income potential. While this blog mainly focuses on initial issues, you will also find some quick pointers suggesting the actionable strategies to grow your blog towards the end of this guide. SO let’s start:

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Find the right niche for your blog

Start by deciding a niche that you are passionate about and also possess decent expertise in the same. It could be about corporate culture, SEO, politics, gardening, horticulture, – whatever it is ensure that you have a clear “angle for the content”.

What information it would pass? What would be the tone of the content- casual, formal, or a mix of the same? Would it concentrate on evergreen content or focus on the latest happenings? These are a few questions that you need to answer clearly before starting a blog if you wish to offer a distinguished personality to your blog.

One mistake that many bloggers do – “after a lot of research”- is to rule out the topics they specialize in just because they aren’t popular. There are two things to keep in mind- first, a topic that very limited bloggers are writing about has a high-profit potential due to as the supply is less than demand.

Secondly, you would have to face comparatively very little competition so that you fully can concentrate more on strengthening your foundation instead of diverting your efforts and attention to combating competition.

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Purchase Relevant domain name

 Ones you have decided the right domain that matches your passion and expertise, the next thing is to decide the right domain name for your blog. While there are several new-age domain extensions like .media, .blog, or .world, none can match the popularity of the dotCom extension. So, if you wish to succeed in the blogging field, dot com extension is the go-to extension to invest in.

 It may not always be possible to find your desired domain name in dot com extension. In that scenario, try to see if you can tweak the name a bit- for instance replacing “HotRecipes.com” with “TopRecipes.com” or “SuperRecipes.com”. In most cases, this should solve the issue. Even if you don’t want to compromise on the desired domain name then go for the “next best line of extension” which includes .net, or .org.

In case your blog concentrates on a specific country audience like India or the US then you can also go for .in, .The US or any other country-specific TLD depending upon your targeted audience.

Domain name tips

The words and characters of your domain name also play a vital role. Avoid using stop words like for, at, on, etc. Use power words that are compact, descriptive but short. Unnecessary adjectives should also be kept at bay. People have a hard time memorizing jargon, synonyms, and very generic words. All these things should be considered while deciding the right name for your domain.

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Buy web hosting plan that supports your blog’s needs

 Once you have decided and purchased the domain the next thing is to buy a hosting service so that your blog can be published worldwide. Unlike domain name, buying a hosting service can be more complex due to higher cost and also because it is s subscription-based service that determines the user experience of your visitors. It is the quality of web hosting that decides the vital issues like speed, performance, and availability of your blog.

While it is good to check the reviews of different hosting providers, keep in mind that the majority of hosting review sites and blogs are affiliates of hosting providers they recommend. So it is not unlikely that their advice is biased. It is best to take an independent and well-informed decision by educating yourself about the technicalities of web hosting like uptime, bandwidth, storage space, RAM, Server type, etc.

Here is quick specific info about the ideal web hosting package for new blogs.

·         Buy shared hosting plans from a reputed hosting provider that guarantees a good uptime (above 99%) backed by SLA. It ensures that your blog is available online whenever visitors wish to visit it. 

·         Besides, it should also have a decent one-click WordPress installer like Softaculous as it will allow you to quickly install the WordPress and right away create a blog without any technical complexities

·         If your budget allows buying a managed WordPress hosting service that will take care of issues like WordPress maintenance updating and security management. Besides this type of hosting is equipped with the right resources and ideal volume to fully support your blog’s needs.

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WordPress installation and selecting right theme

 WordPress installation becomes quick and smooth with single click installer like Softaculous. Post-installation fills your details as a WordPress user and then selects the right theme. It is a vital step as your theme will determine the visual impact of your blog. So, choose the one that has a professional look and precisely aligns with the topic and tone of your subject.

There are many free themes available o WordPress but it is wise to buy a premium theme due to better looks and more extended controls. You can buy premium themes for as low as $10 or $15 which can easily be afforded by anyone.

·         WordPress themes have an easy, user-friendly interface. So, you won’t find any difficulty using the theme independently

·         If you need more creative freedom then consider buying a webpage builder that will enable you to create different WebPages of your site through graphic tools and drag and drop process

Another option is to hire a good WordPress developer for developing your blog exactly the way you want to look at it. Let’s simplify the decision-making process for you:

·         The most common approach is to use a free theme or buy a premium one if the budget allows, page builder tool is suitable if you have good creative skills and wish to build the blog from scratch without coding

·         Last but not the least you can also hire WordPress developer if you are very specific about your blog’s design and it needs comprehensive designing tasks.

Still, confused? Just install a free WordPress theme and start publishing the content. You can change anytime in the future.

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AMP (Accelerated Mobile Project)

Speed is extremely important and a majority of your visitors’ swill abandon the site if it takes more than 3 seconds to load. You would not like to lose so many potential audiences especially if they are browsing your site through mobile devices. So ensure that each webpage of your blog loads at super fast speed. Don’t settle for anything lesser. There are many techniques and tools to speed up your site.  One of the easiest and most standard options is to go for AMP pages.

 AMP is easy to be implemented and independently optimizes multiple aspects like eliminating irrelevant resource-consuming elements, making the page leaner, and other required alterations. Eventually, it helps in multiplying your site’s loading speeds.

Benefits of AMP

·         Replaces every image to seamlessly suit the viewer’s viewport

·         Makes sure that inline images appear above the fold of the webpage

·         Changes CSS variables into inline code to eliminate the need for parsing as a separate document

·         Identifies and preloads extended components into memory.

·         Thoroughly Minifies all CSS and HTML code to achieve ultra-high-speed

 Thanks to the AMP plug-in it is now even easier to make your site super fast. These plugins automatically evaluate the AMP readiness of your site and also delivers vital insights and suggestions/changes to make your site AMP-friendly.

It helps you in two ways. First, it enriches the user experience and keeps the visitors quickly get what they want. secondly, it also keeps you in good books of Google as Google likes the sites that are AMP ready as they provide a better user experience to the audiences.

While these are some of the major initial processes while setting up your blog, you still need to learn how to make it earn a good profit. Here are a few quick pointers on the same:

·         Google Analytics: It helps you check the detailed analysis of your blog to give a precise idea of its overall potential. It provides vital details and stats like traffic, CTR, engagement, geographical reach, etc.

·         Keyword-Research: Google bots find and rank the search-relevant sites by checking the keywords. They are built to quickly recognize the keyword and determine if your site matches the search intent of the user. So place keywords at all the prime places of your blog like heading, pointers, image tags, and URL, etc.

·         Steady income stream: Contrary to the common notion there is nothing like an ideal income stream for everyone Depending upon yr bog’s personality, reach, and expectations you can either earn through Google Ad-sense, sponsored content, banner advertising, affiliate marketing, or other option.

The golden rule is to select the option you are most comfortable with and give it some time to check the result. You may decide to continue it or replace it with other options depending upon the outcome.

Conclusion

Starting your blog can be a brilliant idea to earn a good income without working under stress or pressure. However, his major concern for any new blogger is how to start and grow your blog. You just read some best tips on creating and setting up your blog and giving it a fully professional look and feel. Readers may also have benefited from some of the quick pointers on increasing the income potential of your bog. For the best results, it is important to practically implement these strategies and wait for a positive outcome.