Google Analytics brings you the exact stats about the performance and impact of your site. It provides you deep insights about the number of site visitors, users’ activity, traffic sources, referral links, clicks, visitors on individual web pages, bounce rate, duration of stay, and several other activities reflecting the overall status of your site. So, if you want to earn good returns on your blog or site and review/optimize its performance then you would have to add Google analytics to your WP site. In this blog, we will discuss 2 different ways to do that:
• Manually adding Google Analytics to your WP
• Using WordPress Plugins
Conventional manual method
The conventional way of
adding Google analytics to your WP site through coding is not an easy option.
You need to go through a complicated task of copying the analytics code and
then pasting it to the exact sections of your files. Any minute mistake will
negatively impact the results.
How to manually add Google analytics to the WP
Create your Google Analytics account. Provide
your relevant business details and click on the button “Get Tracking ID”
Click on tracking info in Go to Property tab (in
the center) and select the option Tracking Code
Select and copy the entire code snippet starting
with <Script> Tag in a box just under website tracking option.
Now visit your WP site dashboard. Select the
option Editor under Appearance menu
Open Header.php file and paste the copied tracking
ID code just before the tag </head> and Click Update File button
Go back to the Google Analytics Page. Refresh it
and check the code to ensure that it has been pasted correctly and can receive
You can also click send test traffic button that
will allow you to test the updated settings.
Keep in mind that it can take up to 24 hours for
the data to start flowing to your Google Analytics account.
No need to overburden the site with plug-in
Not feasible for users with limited technical
Each change in analytics requires additional
· Being a manual process, it requires repetitive actions and constant intervention. It is highly prone to human errors like negligence, forgetting, incorrect steps, or pasting the incomplete code (remember that even minute omission of a single letter or element can defeat the objective)
Disturbs the schedule and consumes lots of time,
attention and efforts
WordPress Plugins for Adding Google Analytics to WP site
The best way to add Google analytics to your WordPress site is through WordPress plugins. Quick and easy to use these plugins save you from intricate coding process and also eliminates the chances of human error. Here is a review of Best WP plugins for adding Google Analytics to our WP site:
MonsterInsights is a
simple yet arguably most effective plug-in to quickly add Google analytics to
your WP site without going through any complicated process. The installation is
easy and you can directly add it to the WP Dashboard.
You will get the deep, quick actionable insights on key factors affecting your site popularity and revenue like the number of visitors along with the demographics like gender, geographical region, browser and device activity, etc. It also fetches you details about the sources that sent them to your website.
Optimizes your eCommerce benefits by integrating
Woocommerce, MemberPress or Easy Digital Downloads to effectively monitor
business-specific insights like the size of the order, transaction volume and
rate of conversion
It can be set up almost instantly without
disturbing the code or going through the scripting process
Get detailed reports on current data to quickly
optimize it for multiplying instant real-time benefits. It includes a wide
array of parameters like events, sales and even the blog posts that go viral
Universal tracking features assure you accurate
stats concentrating on single-user behavior even if s/he switches multiple
devices or platforms while browsing your site.
The simple beginner-friendly setup process
Eye friendly visual format
Business-centric data analysis for eCommerce
Facilitates A/ B testing implementations for
The UI is simple and almost intuitive that
requires a very small learning curve
You can easily export the reports for further
Installing and setting up is easy and doesn’t
require detailed process
The pro users might need even for more data to
gain maximum benefits
It is among the priciest Google analytics
· Free users are restricted from many of the popular friendly features of the plugins that make them get only the basic benefits insufficient for enhancing the commercial potential of the wp site
Analytify is another
plugin that you can add to your dashboard to track the vital stats of a
specific page, post, activity or traffic source of your site.
It provides you an easy way to widen your scope
of benefits by further multiplying its range of analysis using other specific
add-ons like Woocommerce, for business-specific analysis or UTM for analyzing
· Those who are not comfortable viewing Google analytics on the WP dashboard can also opt for email reports that fetch the vital stats in a more simplified manner.
Google Analytics Integration facilitates viewing
of top click generating pages and networks
Almost instant configuration of social sharing
buttons with its simple backend interface
The free version comes with really decent
features that actively help in enhancing the revenue potential of your site
· Huge list of features look overwhelming for those who need only basic tracking capabilities
3. Google Analytics WD
Google Analytics WD allows
you to get the detailed reports in your WP dashboard thus eliminating the need
to switches between multiple tabs for checking the stats and then taking
actions based on the reports. It is available in both free and premium
Facilitates setting specific goals for more
result-oriented users also offers filtering capabilities
· Business-oriented reports for the stats that directly affect the commercial potential of your site
Enhanced link attribution
Improved tracking provision for outbound inks
Email summaries options for concentrated view
for both the premium ad-free uses
Strong provisions for supporting outbound links
Pro version allows you to customize the
· The visual format of the reports looks overwhelming even intimidating to the eyes. It could have been more eye-friendly for a quick analysis of key feature without straining your eyes.
4. WP Google analytics events
WP Goggle analytics events facilitate adding tracking code and are concentrated on monitoring different actions of visitors who land on your WP site. It is helpful for the site owners who wish to optimize their website for promoting positive interactions and eliminating negative experiences. It is also a great asset for those who are looking for first track the interaction stats and then optimize their site for best returns based on the same.
It automatically adds tracking code to your site
without any complicated manual intervention
Track diverse actions including but not limited
to scroll depth, video players, total clicks on outbound links and more.
With many result-oriented capabilities, it
amplifies the potential of Google analytics
Zero coding event setup allows easy setup and
quick use for intended benefits
The free version seems too basic to provide real
capabilities or benefits
· Uncomplicated setup process: It can be set up almost instantly without disturbing the code or going through the scripting process
5. Google Tag Manager
Google Tag manager
facilitates the quick tag management and updating without having to go through
any complicated technical process each time. To understand it better you first
need to know the definition of a tag. A tag in this context refers to
Google or other third party sources to facilitate smooth functioning.
Google Tag Manager allows you to deploy Google
Analytics tracking code or tags to the WP site without editing the site code.
· Here’s a possible scenario to describe real-life benefits of Google Tag Manager: Users who need to track file downloads just have to add a new tag in their tag manager instead of the conventional detailed process of enabling event tracking and going through the process of manually updating every download link that is not only tedious but is also prone to human errors. So if you have Google tag manager installed on your site, it would be easier for you to add Google Analytics tracking code to your WP site.
Free and easy signup to get unique container
· A good number of guides and help topics along with a thriving community makes things even easier for you
It requires setting up a data layer on your site
and some more technical processes that would need you to hire a developer
It lacks the personalized support for setting
· This is the manual method and is prone to human error but more advanced users who expertise in (and love) coding and don’t bother about its complexity might like this one.
There are multiple ways to add Google analytics to your WP dashboard but as a blogger or business, you need to pick the most direct, simple and uncomplicated process that should not disturb your schedule. So among all the options we discussed here the best way is to opt for the best Google analytics plug-in and our recommendation is MonsterInsights. It is easy to install and use and delivers the maximum insights in a user-friendly format. The best thing is that while it requires the beginner level skills to operate, MonsterInsights offers the maximum insights and is equipped with tons of features.
Google Analytics helps you
to gain the key insights of your website and thus proactively helps you to gain
maximum returns out of the same. In this blog, we have discussed various
options for adding Google Analytics to your site. The readers are advised to
use their discretion while making the right choice. You need to consider the
factors like your technical knowledge, objectives, time availability and the
efforts you are willing to invest and then choose the option that aligns best
with these parameters. Also, you need to review your experience to decide if
you are satisfied with the results or would like to change the option.