Instagram is one of the most happening social media platforms that leverage the power of enticing visuals content to attract and engage audiences. Along with a massive number of individual users, Instagram is also used extensively by businesses and blogs that want to build more traffic, increase loyalty and engagement, and want to make a transition from a business entity to a brand that people can connect with. However, due to an increasing number of players, it can be difficult to create your distinct position on Instagram. In this post we are going to share some of the most efficient tools to increase brand engagement on Instagram and get the best out of your social media activities:
VSCO
It is a no-brainer that posting fantastic images is the best way to gain popularity on Instagram. However, it is an uphill task considering the highly competitive environment on the platform with lots of amazing images. To leave a distinct impact you would need to post the images that captivate people’s attention and leave them spellbound, effectively compelling them to pause their online activities for few moments. The question is how to add that Wow element in your images.
VSCO is a powerful tool that offers you many sophisticated filters to polish up and emphasize the best features of your images to create your distinct niche on Instagram. As a bonus, your pictures will also be added on the VSCO app a close-knitted creators’ community to offer you a wider reach.
LeeTags
LeeTags is a competent hashtag tool for Instagram marketing that allows you to promote your Instagram posts by offering you quick access to the curated collection of the most current and trending content-relevant hashtags.
You also get the option to save your search results and hashtag categories. The feature of hashtag list creation further helps in saving time and streamlining the process.
Iconosquare
Iconosquare is a competent high efficient analytics tool for tracking your Instagram posts' performance.
It helps both corporate and individual clients to confidently manage and streamline their social media endeavors to achieve their targeted goals in relatively less time. To be precise the tool provides you the key data required for campaign tracking on Instagram.
Some of the key progress metrics that the data includes are audience growth rate, the volume of recent followers/unfollowers, posts with maximum engagement, most favorable hours for posting, and other actionable details. This tool provides you a single dashboard to manage different Instagram accounts that save you from switching between multiple accounts and facilitates proactively planning, scheduling, and management of different Instagram activities.
Moreover it also offers you curated suggestions about the top influencer of your industry with which you can collaborate to maximize your visibility and conversion probabilities on Instagram.
PromoRepublic
Social media calendar can instantly boost the relevance of your posts and can 2X the engagement simply by posting the right content on the right days. Proper scheduling is equally important to ensure post continuity. Along with managing the dates, it is equally important to come up with optimized content depending upon the hot conversation around your brand. This tool combines all three features to transform you into a powerful Instagram brand!
The smart posting feature of promo republic significantly reduces time and saves you from unnecessary stress/guesswork. Loaded with more than 6000 unique post ideas the tool actively assists you in creating wonderful, unique posts and stack them neatly in your personalized content calendar. By feeding your time zone and industry you can also expect it to automatically create an RoI-based posting schedule.
With its range of pre-built content, idea templates the tool takes hard work out of creating holiday promos and giveaways. You would also appreciate the effective yet easy drag and drop editor to polish up your Instagram story and 2X their visual impact.
The tool also offers reliable monitoring capabilities to track your brand mentions and particular hashtags. It empowers you to strategically track the audiences who responded to your social media activities and mentioned your brand name in their social media content. It allows you to optimize your social media strategy accordingly- like warding off any misconceptions or negativity around your brand and leveraging the positive content to increase organic publicity
Gleam
Creating and running social media contests to attract more audiences and increase conversion opportunities.
Instagram contests present a very strong opportunity to market your business and promote your brand on this platform that is frequented by millions of millennial users.
Launching an effective marketing campaign could be a complex task though as it involves lots of guesswork and there’s no guarantee that real-life presentation will meet the expectation.
With its human-like efficiency and flexibility the Gleam assists digital marketers to create and run high-impact contests on social media that engaged the right audiences and helps in bringing in more leads. After a smooth, quick integration with a corporate Instagram account, the tool helps in hosting exclusive competitions for your Instagram followers, start engaging contests, and offer free giveaways to build a dedicated community of audiences.
It also allows you to create various rewards programs to build a community of loyal customers. To help you gain more across different platforms the app also has smooth integration features to blend seamlessly into various CRM, eCommerce, and social media platforms like Salesforce, Youtube, and Mailchimp among others.
Conclusion
The ever-increasing number of players on Instagram makes it an uphill task for any business or blogger to register a strong presence on this social media platform. Right from creating attractive visuals to scheduling the posts and determining the right hashtags- there is plenty of homework that goes into creating Instagram campaigns that get you the desired results. In this post, we presented some of the most efficient tools that help you create better visuals, streamline your post publishing and facilitate an RoI-based content calendar to turn Instagram into a conversion magnet for your business.