Blog your way to success by adopting these actionable tips (Part 2)

Blogging Tips

In our last blog, we shared some practical advice that you need to follow to grow as a blogger. In this concluding part, we are going to mention some more tips along with a quick list of the tools that can help you in practically following those tips without complicating your daily schedule. By following these strategies and using the mentioned tools, you would be able to constantly grow as a blogger and reach the coveted position of top 100 bloggers:

Poor grammar ruins blog’s reputation

Many writers hate grammar policing but it doesn’t mean that you can conveniently dispose of the basic grammar rules. Dedicated readers respect language and grammar is the foundation of any language.

Rampant grammar and spelling mistakes can easily annoy the readers and may also make your content meaningless. Moreover, the content with heavy spelling and grammar mistakes gives a spurious feel and compels audiences to hit back or close button- earning you a negative SEO point. Make sure that your content is free from spelling and grammar mistakes and achieves high readability scores.

Light Bulb, Lightbulb, Light, Bulb

Respect those who inspire you

No blogger can honestly claim to offer 100% original content gained from the first-hand experience without any inspiration. Believe me, it is not a bold allegation but a practical reality.

It is not a bad idea to take inspiration from existing blogs but presenting that idea without acknowledging the source is simply unacceptable. You should start by openly asserting that the information you are going to share has been derived from another source and after presenting the information in the relevant format openly mention the name of the source and thank its author.

It is even a better idea to go a mile further and link to that specific blog post. It will not only establish your identity as an honest blogger but can also help you form some good relations with fellow bloggers. This strategy offers good SEO benefits as well.

No one likes copycat blogger

While we have told in the above paragraph that we need some inspirations to create high-quality blog posts, it is equally important to maintain the line of difference between inspiration and copying. Copy-pasting small portions from different blogs help you publish hundreds of high-quality posts without breaking a sweat. However, it not only brings you in the bad books of Google but also exposes you to legal actions. In the writing world it is known as plagiarism and today there are powerful tools like Copyscape to detect plagiarism.

Most of the serious professional bloggers keep a keen eye on “content stealers” and don’t hesitate to take legal action against them. Google can detect such copied content and take prompt severe action against them including permanent blacklisting of the site.

Also remember…

Many people think that they can easily fool Google or plagiarism checking tools by juxtaposing a few words/phrases here and there. This is again a wrong assumption. This, known as rephrasing, is equally considered as plagiarism and both Google and plagiarism tools can efficiently detect rephrased content and its source.

Create an appealing and reader-friendly design

Create a user-friendly, appealing design for your blog and make sure that the website design is responsive, i.e., it offers uniform visual experience across different devices and browsers.

Use minimalist design with an easy navigation structure and intuitive positioning of buttons, menus, and other elements. Make it eye-friendly by adding adequate white space, pastel colors, and retina-friendly resolution. It will encourage readers to keep exploring different topics at a stretch without feeling stress on their eyes regardless of the device they use. .

Motorbike, Racing, Motorcycle, Race

Create a fine balance between passion and professionalism

 While blogging, in most cases, starts with a passion, you should know how to keep this passion from getting unruly. As a professional blogger, you have some responsibilities towards your readers. Your growth closely depends on your capability of aligning passion with professionalism.

Successful bloggers know how to channel their passion in a positive direction to create powerful blogs that readers trust, Google loves and advertisers prefer for promoting their brands. It won’t happen overnight but by devising and following a proper strategy along with marketing tactics you can steadily grow your blog into a dependable commercial venture.

Tools, Tool Box, Toolbox, Box, Equipment

Best tools for bloggers

While following specific strategies allows you to develop as a blogger, you also need to have a practical, easy way to follow a systematic schedule on a daily basis. Thankfully, there are various tools that can help you streamlined your daily schedule, make it more productive and align it with your success goals. Here is a quick overview of some of the best tools that every blogger should use:

Content creation ideas

·         BuzzSumo

·         Quora

·         Quick Sprout

Idea organizing tools

·         Evernote

·         Trello

·         Google Calendar

Optimization tools

·         Keywordtool.io

·         Google Trends

·         Keyword Planner

Writing assistant tools

·         Google Docs

·         Toggl

Visual creation tools

·         Canva

·         Meme Generator

·         Share as Image

Content distribution/sharing tools

·         Buffer

·         Filament

·         Click to Tweet

Conclusion

Constant growth as a blogger needs hard work, dedication, and patience. You need to learn at every point of your blogging journey and implement your knowledge in the practical scenario. Many tools can help you as a blogger and manage different activities- right from auto-scheduling to SEO optimization. Smart bloggers combine the right tools with the right strategies to gain the best benefits with the least efforts. Following the same strategy may not turn you into the richest blogger of the world, but it can certainly help you earn a steady decent income along with a solid reputation as a blogger.

Blog your way to success by adopting these actionable tips (Part 1 of 2)

Blogging Tips

Blogging is a career that promises you a life that allows you to follow the passion of your heart. It also helps you earn a decent income with high growth potential. However, it is not a get rich quick scheme. You should be ready to invest your efforts and time into it. You need to follow specific strategies and stick to a routine- at least for the initial 6 months or until your blog is properly established. In this article, we are going to share some practical tips to turn blogging into a successful business enterprise.

Writing, Write, Fountain Pen, Ink

                                               

Hone your writing skills

It is a no-brainer that you need to deliver high-quality content to create a successful blog. While it is true that writing is a natural skill, you still need to hone it to write the content that precisely satisfies the readers’ queries, aligns with the guidelines of major search engines, and has decent commercial potential. 

As a blogger you need to have the following skills

·         Excellent Knowledge of Language

·          (almost) Perfect Proofreading Skills

·         Awesome Presentation 

·         Competent Research Abilities

·         SEO Hacks

·         Excellent knowledge about the niche/topic

·         Create highly readable content

·         Adapting to the latest trends

Analysis, Antique, Background, Balance

Don’t sacrifice honesty for immediate commercial interests

One of the major mistakes made by many newbie bloggers is to allow the immediate commercial interests to influence their original thoughts. Gradually they start losing their original tone. You cannot survive as a blogger if your readers don’t support you with their trust and time. So, respect your readers and offer them honest, unbiased, and genuine information.

No amount of marketing can help you in the long run if your blog publishes false reviews, sponsored positive posts about the brands you aren’t sure about, or pushing specific products through your content. Sooner or later the things will be revealed costing your blog the authenticity and readers’ trust. You will start getting negative feedback on social media channels, mass unsubscribing may happen, and your blog will lose the traffic and ranking it has acquired after so many efforts.  

Runner, Marathon, Competition, Race

Blogging needs dedication, no matter what

Even the topmost bloggers of today started from a dorm or a small room of their home. They had many other responsibilities, but they still managed to reserve a specific portion of time and attention for their blog- posting new content, replying to comments, and researching new topics. It is this dedication that helped them to grow into top bloggers. Your takeaway: Your blog cannot succeed if you are not dedicated, period.

If you want to be a blogger, make sure that you dedicate at least 6 months of your life to blogging. During this period acquire as much knowledge as you can.

Learn about different aspects of blogging. Practice what you learn and see how it works for you. Most likely you would need to go through multiple attempts. This hit and try approach will help you precisely tailor the acquired knowledge to meet your specific needs.

Keep on reviewing the outcomes and retain only those strategies that offer positive results while leaving the unproductive ones.

Tip

Dedication should not be limited to a “feel-good” factor but it should be interpreted into practical reality. Create a daily/weekly blogging schedule and strictly follow this schedule at least for 6 months. Punctuality promotes dedication. 

Evolution, Twilight, Caricature, Nature

Constant evolution is the key to success

Evolution is not an overnight incident. It is a process that comprises several of stages. In the same way, if you wish to evolve as a blogger you need to follow a process patiently and persistently. Here are the most basic requirements that you should include in your daily schedule if you wish to grow as a blogger:

·         Learn: Enhance your knowledge by learning new relevant things- latest knowledge about your niche, SEO strategies, social media tractions and other factors related to your blog

·         Try: Try what you learn and see how it works in the real world. Are you satisfied with the results that you are getting?- this should be the prime question to base your final decision.

·         Review: Review the tangible outcome of the applied knowledge to determine what works best for you to meet your expectations. Retain the best, refuse the rest.

·         Fine-tune: Different bloggers have different requirements depending upon factors like demographics, topic, competition, etc. There is no one size fits all strategy for every blogger. Don’t hesitate to fine-tune the standard strategies to make them work best for your blog

·         Create your own strategy: Many strategies might not fit into a standard definition but they still work best for some people. Think about a casual FB conversation graduating into a huge business deal or a mundane get together at home or office helping you to make high-profile contacts. Consider investing some time and brainstorming on such innovative, out-of-the-box strategies.

Strategy, Chess, Board Game, Win

Daily practice is the key to success

Just like any other art, your writing gets better if you practice it daily. Of course, there are immediate professional benefits as well. Google also loves the reader-friendly blogs that are regularly updated with the latest information.

By incorporating some keyword strategies it can also help you gradually improve your visibility. Readers also prefer the blogs that offer them the wealth of the latest information as it allows them to remain on edge.

Make it a habit to write well-researched articles on the latest topics- posting at least one article every day.

Wire, Wires, Structure, Waste, Metal

Don’t struggle with many niches

Make sure that your blog focuses on a specific niche. You may love traveling, technology, and literature but forcing all these disparate topics in the single blog can rob it of its unique confident personality. So, before starting a blog you should find your niche. It could be travel, technology, or even history- but make sure to focus on a single niche.

Having a specific niche not only saves you from unnecessary stress but will also allow you to concentrate all your energy, time, and efforts in a single direction that will significantly enhance the overall potential of your blog.

Conclusion

To grow as a blogger, you need to be very specific about how you spend your time, efforts, and energy. Just daydreaming won’t help you. You need to adopt the actions, thinking, and schedules that align with your growth plans. Clear direction, focused efforts, well-planned strategies, and constant optimization are some major basic requirements for those who wish to join the list of successful bloggers.  

The best plugins that every single blogger must use (Part 1)

Best Blogging Plugins

A large number of people earn their daily bread solely from blogging which makes blogging a practical business/profession instead of just a hobby. While starting your blog is technically easy, managing it regularly is quite a tiresome task- especially if you are an individual blogger. Thankfully, several tools empower you to take full control over your blogging business without having to hire even a single staff. Right from backups to editorial support these tools can offer you A to Z high-quality assistance you need to manage your blog like a pro. We have compiled a go-to list of some of the most ideal tools that will help you enhance your blog’s potential without any hassles:

VaultPress

As a blogger, you need to treat your content as a valuable asset. Adopt the surest ways to safeguard it. Despite all the efforts, the cent percent security remains a myth in the IT industry. Having a backup of your blog makes sure that even in the extreme scenario of getting your site hacked you won’t have to start all over from a scratch. However, it is vitally important to find the backup option that assures maximum backup of the latest content without going through technical complications.

VaultPress is a trusted tool that makes it easier for you to retrieve your entire content (as per the backup frequency you selected) with just a single click. The tool automatically creates real-time backups and stores it in the cloud which assures complete safety. One-click restoration option ensures that you won’t have to struggle with delays or dependencies for restoring your site.

Sucuri - Wikipedia

Sucuri

As an individual blogger you have to struggle with multi-tasking that affects your attention and increases probabilities of human error. Threat actors are always on a lookout for such errors or security gaps to hack your site and misuse it for their vested interests. For 24X7 security of your site, you can rely on Sucuri a highly trusted security service provider for websites. It closely monitors your site for suspicious activities and upon detecting one it releases prompt alerts. Along with prevention, detection, and alerts, it can also remove the malware automatically.

Google Analytics Logo | Google analytics, Analytics, Logos

Google Analytics

Audience analysis is a crucial requirement for building a solid growth strategy for your blog. You need to have accurate stats to take measured steps to build on strengths and work on weaknesses.

Google Analytics is a trustworthy tool designed by the internet giant Google that offers you comprehensive updated statistics to understand your targeted audiences and their behavior. Installation is quick easy and straightforward. The simple interface also makes it a time-saver tool that is equally beneficial for new as well as seasoned bloggers.

Yoast WooCommerce Premium bundle • Yoast

Yoast SEO

Yoast is a powerful SEO plugin that allows you to optimize your entire WP site to increase the probabilities of ranking higher on specific keywords. Easy to install and equipped with loads of purpose-specific features this tool can singularly manage multiple aspects of your SEO strategy. Thus, it relieves you from the need of investing in and struggling with multiple plugins.

Also, you don’t have to waste time understanding complex reports as the tool offers quick and clear insights along with intuitive light-based quality indicators – green, red, and orange- that automatically adjust in real-time as you make changes.

Edit Flow

Edit Flow

If you are running a multi-author websites then you should have come across the challenges of managing the editorial workflow. Knowing what different authors re writing about, assessing content quality, providing feedback, and managing editorial calendar- all these tasks drag you into the jumble of mundane tasks and distracts your attention from the bigger picture.

With the help of Edit Flow, you can smoothly execute all these editorial tasks through a single interface and quick steps. Right from content allocation to executions, feedback, and editorial scheduling, you can do everything through the straightforward interface of Edit Flow.

Conclusion

Managing a blog is not easy and especially for a single blogger with limited resources, it is an uphill task. However, in recent years many tools have been developed that enable you to efficiently manage your blog single-handed and with professional accuracy. Each blogger has unique needs. So it is best to create a checklist of your major requirements and the maximum budget you can spend (for paid versions) before you decide to buy or try such tools.

6 strong reasons why you should start your second blog this week

Benefits of multiple blogs

A large number of successful bloggers own two or more blogs and it is one of the major reasons behind their multiplying revenues. Multiple blogs open doors to a huge number of opportunities and diversify your portfolio. It not only establishes your reputation as a blogger but also enhances your business potential. Moreover, as opposed to the common notion, multiple blogs don’t require you to invest multiple efforts or time- as we will learn in this blog. So, if you are still thinking about whether or not to start your second blog, then this article will help you take an informed decision. In this blog, we are going to present some of the major benefits of creating multiple blogs:

Investment, Finance, Time

Better RoI on your time and efforts

It takes multiple attempts and long time to enhance quality and commercial profile of your first blog. You can use your hard-earned lessons from the trial and error approach of your first blog to create another highly professional blog that enjoys a better authority and superior commercial potential. Managing, maintaining, and marketing such professional blogs are easier and by utilizing your first-hand experience you can turn it into an opportunity magnet with reasonable efforts.

In other words, if it took you 6 months of trial and error to gain first small pay check out of your first blog then, you can get a much larger paycheck within, say, 4 months of starting your next blog- by applying targeted, focused efforts in the right direction.

Girl, Face, Colorful, Colors, Artistic

Impact diverse demographics

Another major benefit of blogging network is that it allows you to organically widen your impact across diverse demographics without compromising on the niche.

For instance, you love writing on technology and travel and wish to convert it into a career. But you cannot write about travel in your technology blog or post-tech-related articles in your travel blog. The easiest and natural way to do this is to have two separate blogs for travel and technology respectively.

Gear, Transmission, Technology

Boost your SEO efforts

Another advantage of multiple blogs is that it allows you to use your organic traffic juice to add some real strength to your SEO strategy. For instance, if you have to build a good following through technology-related blogs then it would be easier to inform and influence those loyal readers with your travel-related content as well.

Convincing your loyal readers to subscribe to your new (second) blog is much easier. You may send email newsletters to the subscribers, advertise it on your social networks and place catchy banners on your technology blog- there are various ways in which you can get a readymade wealth of loyal readers which saves you from the hassles and challenges of creating a brand new network of loyal readers.

Target Group, Advertising, Buyer

Establish your personal brand

Creating multiple blogs also allows you to establish and develop your brand. For instance, if Gucci comes up with a concept of a new luxury lifestyle magazine there are high chances that you won’t think twice before buying. Why? Just because Gucci is a reputed brand in the lifestyle industry and it gives you a kind of assurance that their magazine would maintain the high-quality standards that the brand is famous for. The same goes for your blog.

If you have already established yourself as a trustworthy blogger in the travel niche then it would be much easier for you to convey your existing readers as well as targeted audiences to visit your new blog that concentrates on travel gears and accessories. They can rely on you for unbiased, high high-quality on different travel gears because you have already won the trust of your readers as a sincere and knowledgeable travel blogger.

Marketing, Megaphone, Advertisement

Ethical cross promotion

Ethical cross-promotion another major advantage of having multiple blogs. It makes it easier for you to increase the authority of multiple blogs with relatively less efforts a reasonably shorter time.

In this strategy, you just have to invest your major efforts towards the link strategy of a single blog. Once you have achieved a good authority on that blog, you can use it for transferring the authority juice to your other blogs as well to enhance their SERPs ranking with fewer efforts. You don’t have to adjust your content to meet the policies of the third-party blog, wait for weeks to get the editors’ nod or go through multiple revisions.

Pro Advice: Avoid misusing the opportunity though. Make sure that you strictly follow the editorial guidelines while creating the content or placing links. Also, refrain from repetitively promoting the same site as it is the sure way to annoy Google and attract penalties.

Pound, Coins, Currency, Bank Note, Money

More advertising revenue

Advertising is one of the major sources of revenue for bloggers. However, convincing advertisers isn’t an easy task due to the high competition. Moreover, the advertisers prefer to divide their ads/promotional strategy across multiple sites to get the wider visibility and influence different demographics. It means that you will get a very limited number of deals for your single blog.

Multiple blogs multiply your earning potential as you can sell different publicity deals to the same advertiser across different blogs you own.

·         In other words, let’s say that an advertiser wishes to divide its publicity and advertising budget of $1500 across 6 different digital content platforms and the maximum expense on a single platform is $275

·         As single blog owners, you may land only a single deal (or $275) after investing all your marketing efforts

·         However, if you have, say 6 blogs then you have a chance of getting at least 2 or 3 deals, one for each blog

·         Be business wise and give the advertiser a package discount of $300 and you get your lion share of the entire $1200, while helping your advertiser to save $300- that’s what we call win-win situation

 So, having more blogs enhances your revenue potential as well.

Conclusion

Having multiple blogs allow you to enhance your reputation and increase your revenue manifolds. Moreover, the experience gained through your first blog will make it easier for creating and commercializing the subsequent blog(s). In this blog, we mentioned some of the major benefits of starting multiple blogs. The readers are advised to use their discretion and make informed decisions.

Podcasts: An innovative way to increase your content impact

Podcast Tips

For the last some years there has been a growing trend of publishing podcasts on different topics. While its popularity was earlier limited to the narrow niches, the recent podcasts cover a wider range of topics right from digital marketing to small business tips. Many bloggers have a notion that creating podcasts is a tedious and cumbersome task and it is not a suitable option for them during the initial phase. The reality, however, is different. While it is true that you need to invest some efforts in creating podcasts, with a reasonable learning curve you would be able to create decent podcasts.

Podcasts allow you to offer an additional and more interactive format of your content to the readers. A clever strategy to hike the consumption potential of your content is to serve a “buffet of content formats” to the audiences. This wider menu of content formats will enable them to pick and consume the content in their favorite format- text, video, or audio. Hence podcasts allow you to explore fresh set audiences in your preferred demographics and thus increases your reader base. Here are a few tips on creating impressive podcasts:

Button, On, Off, Power, Engage, Energy

Podcasts ensure better engagement rate

Podcasts are already pacing ahead of text-based marketing with a higher open rate. One of the limitations of textual content is that readers generally skim through it or quickly check the headings to decide whether or not hey should read the entire content. It may result in an ill-informed decision based on the wrong presumption, for instance, if you have written awesome content but headings aren’t that catchy, you may lose your audiences.

Skim reading also compresses the stay duration as busy audiences would go directly to the specific point they need, copy-paste it, and immediately close your site. This behavior prevents you from extracting the maximum SEO juice out of your content by denying you longer stay durations and CTR opportunities.

Podcasts, on the other hand, cannot be skimmed through and thus it allows you to keep your audiences engaged for long that increases the SEO potential of your blog and helps you to acquire committed audiences. You can also create a series of podcasts on different aspects of the same topic to build a strong group of subscribers.

Turntable, Top View, Audio, Equipment

An easy way to start- converts existing posts into a podcast

Start by shortlisting the ideal content that seamlessly fits the criteria of a podcast format. Depending upon the matter and writing style some content might make great reads but fail to impress when converted into podcasts. It is also a good idea to categorize your posts and pick 4-5 posts that can be used to create multiple episodes that can be comfortably marketed into a single subscription package.

An immediate benefit of creating multiple podcast episodes is better reader engagement and more CTR opportunities but it has long term benefits as well. It will not only make it easier for you to commercially sell your podcast episodes in the future but will also make it easier or you to convert random visitors into committed subscribers.

Light Bulbs, Light Bulb, Light, Energy

Creative use of podcasts to attract users to low performing posts

Along with allowing you to amplify the impact of your best performing posts, the podcast also acts as an anchor to pull traffic to your poor performing posts as well. Or that you need some wise strategy.

·         Start by shortlisting the content that is performing the best and then identify the poor performing content that is not getting good ranking, traffic, or social engagement

·         Now make pairs of high and low performing blog posts that can be placed in the same category. Wisely bridge the high performing posts with its low performing counterpart without disturbing the logical uniformity

·         Towards the end of your podcast, you can draw the attention of your listeners to additional aspects/perspectives of the topic and give them the link of your low performing posts

·         There are good possibilities that the audiences who liked your podcasts would be more likely to click and read that post. Eventually, it will also increase the traffic and engagement on your low performing posts in a reasonable time.

Innovation, Business, Information

Carefully design the presentation of podcasts

One thing to keep in mind while producing podcasts is that the presentation matters. Just like preferred formats, people also have specific presentation preferences. Some like to listen to opinions and ideas, while others love the content that categorically presents challenges and solutions. However, one of the most preferred content types for audio podcasts is a series of precise answers to the probable questions about the pain points of your target audiences.

Quora is a great source to check the most trending questions/challenges of your targeted audiences that will help you to create the most relevant and timely posts. Just go to quora and write your topic in the search box. Hit enter and you will see a list of questions around the same.

Look for the questions that match your area of expertise/niche and check their date. Filter out the old ones and copy the most recent questions. Creating a podcast on such topics will help you to connect better with your podcast audience by offering them a timely solution to their present issues.

Tools, Construct, Craft, Repair

Pick the reliable tools to automate the podcast creation process

Thanks to the sophisticated tools you don’t have to invest too many efforts or hours to create podcasts around your blog posts. These smart tools can automatically y transform your content from textual to audio format with a quick process. It compresses the tedious process into a few clicks.

For instance, Play is a highly competent tool that can automatically narrate the written content in high voice quality. It offers you to choose from as many as 30 different voice types to suit the accent preference of your audiences. WordPress users just need to download and activate it and start using it in their WordPress interface.

All you have to do is to open your preferred posts and click the button convert to audio. That’s all- your posts will automatically be rendered as an impressive audio session.

Lens, Camera, Photographer, Photo

Manually record your podcasts but with a professional appeal

Bloggers with an impressive voice can also read their blogs in their voices. It will enable you to leave a better impact on your audience. Good oration skills, ability to align your tone and pitch to suit the content, and identifying/emphasizing power words are some qualities that will keep your audience hooked to the entire audio session.

Ensure that there isn’t any background noise or other disturbance as it can affect the impact of your podcast. Voice quality is as important as the quality of your content. So, be ready to invest in decent audio editing tools to polish your podcast presentation and give it a professional appeal before broadcasting it. As opposed to the common notion you can get reliable audio editing tools and paraphernalia at affordable prices.

 It is a good idea to use a microphone as it renders the required level of loudness and precision to your voice. You would also need a good recording and editing tools. One such tool is the audacity that provides sophisticated editing and recording options to produce engaging and high-quality podcast sessions that compels the audiences to listen to the complete presentation. ??

Megaphone, Speaker, Speak, Loud

Use the right promotion strategy for your podcasts

 Due to increasing popularity there I a tough competition in the podcast market. So you need solid promotional strategies to make your podcast stand out of the crowd. Even the best podcast session can be lost in the crowd of mushrooming podcasts if you fail to promote it well.

 Start by creating a quick but impressive blog post about your podcast. It will give an official appeal and also work as a powerful tool to attract the existing readers to your podcast. Near create stellar social media posts around your podcast and publish it on the major social media platforms. To connect with your audiences on a deeper and more personal level send announcement emails to your subscribers.

Conclusion

Podcasts allow you to create more engaging content and connect with your targeted audiences at a more personal level. However, to create impressive podcats you need to go through a specific learning curve. Right from choosing the right topics to using the right tools, there are multiple factors to consider if you wish to acquire a sustainable success as a podcast publisher. In this blog, we presented some actionable tips to conceptualize, create, and review your podcasts. The readers are advised to carefully read and follow this guide and also assess the outcome to create high-impact podcasts. You may also want to create a checklist based on the same to convert these tips into a practical daily schedule.

5 reliable tools to automatically repurpose your content

Content Repurposing

One of the major concerns for most of the bloggers is how to create more content without compromising on the quality. As an individual blogger, it might seem to be a Herculean task for the new bloggers. However, there is a smart solution to overcome this challenge. It is repurposing your content.

Did you know that majority of top bloggers repurpose their old posts and present the same content in different formats? It not only adds variety to their content types but also o allows them to connect with a wider set of audiences and multiply the impact of their content. You can also adopt content repurposing to maximize the outcomes of your content writing efforts. Here are a few reliable tools for repurposing your content:

Google logo - Wikipedia

Google Tools

With the help of the Google Analytics tool, you can get a comprehensive analytical report about your content on search engines and various social media channels. The comprehensive details about social media traction can be used as solid criteria to shortlist the post that is performing well on SERPs as well as social media platforms.

It also helps you to identify the commercial potential of your content regardless of its traffic by showing you the different URLs that link to your WebPages and posts.

Features

·         Advanced Analytics Intelligence

·         Comprehensive audience Reports

·         Reports on the acquisition, advertising, behavior, and conversion

·         Reporting on user flow

·         Data Analysis

·         Data Visualization

Edgar Ink - MeetEdgar

MeetEdgar 

MeetEdgar provides an edge to your social media strategy by allowing you to build a well-designed repository of various social media posts to store your content and related elements (links, images, videos, etc.). You just need to instruct the tool to automatically publish the specific posts on Facebook, Twitter, or other social media platforms on specific dates.

By automating the social media sharing process you can utilize your time and efforts for other productive tasks. The advanced options also allow you to enjoy an extended control over the creative aspect of your posts to make them more impressive.

Salient Features

·         Provisions to automatically reposting the content when the available content is consumed up.

·         Queue option to check upcoming posts

·         Complete freedom to customize or reschedule your posts

·         Easy ways to edit your posts and fine-tune the content to your needs

Airtable

Airtable

Airtable is a sophisticated purpose-built spreadsheet with many relevant options to design a structured database of content. Along with facilitating content research and brainstorming sessions it also makes it easier for you to divide the huge quantity of content raw material into many smaller, digestible pieces of finished content.

Salient features

·         Extended scalability to tackle the entire process of content repurposing

·         Keywords list management for search engine optimization

·         Content calendar for scheduling and tracking assignments

·         Metrics measuring

·         Audience feedback monitoring

How to do Facebook Analysis With BuzzSumo

BuzzSumo 

 Two major concerns for the bloggers is to find the most trending content in their niches and tracking the results of their content strategy. BuzzSumo is a reliable tool that helps you in both the pre-publishing and post-publishing purposes. Here you can easily find the content that is widely shared on social media which gives you a better idea of the type of content and topics you should write about. At the same time, you can also track the success of your old blog posts by checking their present social media traction.

Pick the posts that are performing the best and still getting good attention across social media. By wisely repurposing those posts you can easily recreate the magic with relatively very few efforts.

Salient features

·         Advanced filtering options to view only the preferred content type like infographics, interviews, videos, etc.

·         Sorting options to see the content type in ascending or descending order based on specific criteria

·         Easy provision to search major influencers and experts on a relevant topic

SEO Software for 360° SEO Analysis of your Website

SE Ranking 

SERPs ranking of your existing blog posts plays a very crucial role in your content repurposing strategy. Higher rankings clearly show that people and search engines love your content. SE Ranking tool offers you a wholesome overview of your search ranking along with the key details like specific search terms, ranking performance during a particular period, etc.

You can use it for checking the target completion of your existing posts and picking the most successful posts for repurposing. Once you publish the repurposed content, don’t forget to track its performance as well. It will give you a clear idea about the potential of your repurposed content and if you need to revise it or optimize it for a better outcome.

Salient Features

·         Monitoring Competitors’ posts performance across diverse social media

·         Sophisticated tool for Keyword Suggestion 

·         Provision for keyword Grouping

·         Tracks Keyword Ranking

·         Monitors backlines

·         Keyword Research

·         Social Media Management

·         Monitors change in page ranking

Conclusion

Content repurposing refers to converting your textual l blog posts into different formats. It helps you in automatically multiplying your content writing outcomes with almost zero efforts. Thankfully several tools instantly transform you written content into different desired formats with just a few clicks and simple process. In this blog we presented the review of 5 reliable content repurposing tools. The readers are advised to use their discretion before buying any tool.

Struggling with your blogging career? Don’t give up before trying these 5 tips

Blogging Tips

Blogging can be a very promising enterprise if you follow the right strategy. However, many bloggers fail to do that and left their efforts in a middle way seeing that no progress has been made. Instead of putting in the initial efforts and then leaving a pursuit, it is better to identify the specific reasons for failure and working on them to improve your potential. An even better option is to regard your blog as a serious commercial venture right from the beginning and keep on identifying different income-generating opportunities. In this blog, we are going to reveal some of the best ways to earn from your blog even if you are a beginner.

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Offer real value to the audiences

The easiest way to start generating income from your blog is to offer expert services to your audiences. Now the term expert service is a wide term and under the umbrella you have varied fields like offering actionable advice on relevant issues, how-to guides, helping your audiences identify latent opportunities, and even offering your direct services in the fields you expertise in- digital marketing, website development, etc.

 In simplest terms, you can start by helping your readers identify the exact reason behind the tricky issues or hurdles they are facing, and even more importantly, help them overcome those challenges by providing immediately actionable practical advice.

 A majority of digital users browse content that can help them overcome their present challenges in the most practical way. By serving them such content you can build an instant rapport with this vast majority of audiences.

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Offer distinguished writing service to top brands

The reputed brands have a constant requirement for the skilled writers with demonstrated distinct capabilities. While there are numerous writers available in the world, very few can be put into the category if accomplished writers. So, developing such distinguished writing skills and marketing them in the best way allows you to join the relatively smaller community of high-caliber writers that minimize the competition. Moreover, the reputed brands are ready to pay a decently high price for each piece of writing. It not only hikes your income potential but also relieves you from the worry of living from paycheck to paycheck.

 The demand curve of skilled bloggers is going up which means that once you acquire the skills the income potential will constantly keep on rising- provided that you effectively market your skills to the right brands using right strategies.

 There are a number of writing courses available online. Carefully select the best courses. Such certification equips you with in-demand skill sets that the reputed brands are looking for. Make sure to go for certificate courses from reputed sources as the latter provides you a tangible proof to show the potential clients.

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Provide reasonably priced onine courses on related topics

 One of the best ways to get the best out of small community of potential buyers is to sell them something that assures a good revenue per sales and allows you to keep the maximum profit. One option is to sell online courses through your blog.

 Now the question comes that why people would invest in online courses when the internet is rife with free lessons on the same topics. The simple answer is comfort and trust. While people love free information, they are also aware that the quality and practical effectiveness of such information may not always be reliable. Paid courses, on the other hand, are looked as more trustable sources as the course creator is selling it for a price and is thus answerable to the learners. Also, the online courses bring multiple aspects of the same topic on the same ground and structure them in a linear, easy to understand format.

In order to attract people to your courses, you can keep the prices reasonably owner in the starting and also collect the feedback from the learners. It will offer you a wholesome review of your course identify the weaknesses strengths and work on them to further improve the quality. It will also help you improve your relations with the readers.

 It also allows you to work exclusively for your passion instead of blogging for various brands. That’s why it is the best option for passionate bloggers who wish to earn a good income without compromising on their passion or allowing commercial factors to alter their writing style/skills.

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Create e-books

 Now this advice is not directly related to the field of blogging but it is helpful nevertheless. You can create an e-book comprising your best articles that tend to the same issue. Sure, you may have to put in more effort- do some fill in the blanks, modify your strategy, and restructure the format to suit the style of an e-book. One of the best ways to sell your e-book content is through Kindle books but you shouldn’t neglect the other options either.

 One of the best factors about Kindle is that it is a part of the reputed brand Amazon- an eCommerce platform that enjoys unrivaled reputation across the globe.  

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Create a list of email subscribers

Another creative way to use your blog as an income generator is to create a list of email subscribers. In this way, you would have a list of email addresses of the people who are very likely to be interested in your topics and products.

Converting such subscribers into clients is comparatively easy and you can also employ this list to gain committed audiences, sell affiliate products, and use for other commercial endeavors. However, you need to maintain a fine balance between giving and take. You can start by offering exclusive content and more in-depth insights to your email subscribers only. It will help you bond better with such audiences. You can even ask their feedback and suggestion on the same and encourage them to interact with you through email.

Seamless communication and active interaction further strengthen the relations and make readers appreciate your proactive efforts in resolving their issues. Once you have thus fortified the relations, you can then send those emails about the tricky issues and naturally mention your affiliate products, paid courses, or kindle books as one of the best options to solve those issues.

In this strategy you follow a natural curve, starting from delivering high-value exclusive information right into the mailboxes of your email subscribers, then encouraging them to frankly discuss their issues with your through direct email communication, and then- after winning their trust- you suggest them about the best products or services that can solve their issues. It is much easier to convince people after building trust and familiarity rather than directly marketing their products.

Conclusion

Starting a blog is super easy but attracting audiences is difficult. Even more difficult is to generate income from your blog. However, instead of getting discouraged, the new bloggers can use some smart, easy, and sure-shot ways to gradually turn their blog into a profitable venture. In this article, we shared some actionable tips to help you get your initial paychecks even if your blog doesn’t attract lots of traffic.

5 best Facebook posting tips to enhance your blog traffic

Facebook Posting Tips

A majority of bloggers rely on Facebook to promote their latest blog posts. So, it could be difficult for you to get your posts noticed by the audiences. One of the surest ways to overcome this challenge is to refine your targeted audiences and use personalized content that leaves a instant and deep impact on those audiences. In this post we are going to mention some of the best ways to create Facebook posts and ad copies that attract and engage the readers:

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Use ideal headlines and meta tags

Facebook automatically displays the key elements like image, headline, and link description from the URL as you post it on Facebook. Using captivating headlines, engaging images and appealing Meta tags can go a long way in establishing a quick bond with the targeted audiences.

Tips

·         Headlines with specific numbers and a specific promising message get a better response than generic ones

·         Wise and modest use of exclamation marks, emojis and icons leave emphasizes the main points and offers a solid personality to your headlines.

·         Use of action words or power words at the starting provides an authoritative and confident appeal to your headlines. Avoid, as much as possible, starting with generic or stop words like The, A, One, Some, Every, etc.

·         Adding time-specific words like today, in a week or in 30 days leave a deeper and quicker impression on the visitors

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Visual communication

Visual communication leaves a quicker impression than the words. So, be very careful while picking an image for your social media post. It should be a clear, high-resolution image that is closely relevant to the topic.

Dimensions also matter a lot. The larger images get more digital real estate that enhances their visibility

Use Carousel post for better effect with fewer efforts

Using a carousel post allows you to share multiple bog articles in a single Facebook post that saves you time and efforts and thus maximizes productivity.

How to do it?

All you have to do is to add multiples featured images as a carousel and hover over each of them to see the link icon. Click on it and add the desired URL. That’s all.

Other tips related to facebook images

Try limiting the in-image text as too much text disturbs the visual appeal of the image.

Text overlay tool makes things easier for you. This tool identifies the images that contain too much text which possibly affects its overall impact and reach. At times the facebook also refuses to accept the ads that contain too much in-image text.

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Hike organic reach potential with right optimization

Sharing your post at the time when your targeted audiences and readers are online promises better visibility and higher impact.

How to do it?

·         Before you press the post button, go to Page Insights and click posts

·         It will display the specific hours and days that promise maximum reach to the targeted audiences.

·         Scrolling down will show you specific posts and the corresponding publishing times.

·         Study it carefully to determine the best time to publish your next post.

Claim your space in fans’ news feeds

When your posts are displayed in the news feeds of your fans, it automatically multiplies the chances of visibility. So encourage your audiences and visitors to like and share your post.

Confidently increase your reach with post boosting

Boosting your posts on Facebook is quite affordable even for the beginners, and its RoI is generally so high that it makes it a worthy investment. It allows you to effectively reach your targeted audiences.

By selecting the people who had earlier engaged with your FB posts, you can get an advantage of renewing their interest which promises a better positive outcome.

Basic steps for boosting your facebook post (for beginners)

·         Open Facebook Ad Manager and head to the /audiences page

·         Now click the option Create Audience

·         It will open a drop-down menu

·         Select the option Custom Audience forms this list

·         Now click Engagement setup the ad audience

·         Here you can target those who earlier engaged with your post

·         While setting up the targeting in your boosted post select the custom engagement audience that you built up in the earlier step

Conclusion

In order to enjoy optimum benefits out of your Facebook strategy you need to follow smart Facebook posting strategies. While it does not guarantee overnight success, you can certainly expect a steady improvement in your blog metrics like traffic, engagement rate, etc. when you patiently follow these strategies for some time.

Best tools to overcome technical barriers of your communication strategy

Blogger Automation Tools

Direct communication with your targeted group and readers help in increasing and retaining your blog traffic. However, it may be an uphill task for them to repeatedly send emails. post on social media, check the engagement stats etc. For a better and stronger impact you need to tactically tackle such technical travails. One of the best and easiest ways to do this is to wisely use tools that can automate your social media tasks- right from email automation to creating and executing the entire digital campaign with curated post content. Here are a few prominent tools you can rely on:

Hootsuite Review | PCMag

Hootsuite

Sharing your best posts is an exhilarating experience. However, the same task becomes mundane and stressful when you have to do it on a daily basis. It saps your energy and affects your productivity. An easy way to automate this task is it uses the Scheduling feature of HootSuite.

Hootsuite automates the post-management and scheduling for you allowing you to schedule different times for different posts well in advance.

Not only does it allow you to take better control of your time table but it also relieves you from the digital exhaustion caused by repetitive tasks and switching between different social media platforms. So you would have more time to concentrate on your first love, your passion- crafting awesome content and honing your writing skills.

With the help of Hootsuite, you can set up various social media streams to monitor the posts, tweets, and shares that mention you or your blog.

You can use this information to review the reaction and overall feedback of the digital readers’ community that allows you to optimize your blog by working on weaknesses and building on strengths.

Brand guidelines - IFTTT

IFTTT- A smart and proactive social media assistant always ready to take commands

IFTTT acts as a connecting tool to link different internet services to allow seamless interaction among them. It is available in both website and app format and you can use any one of them depending upon your preferences and convenience.

The IFTT websites has as many as 400 different apps that can be linked with each other for collaborative working by forming a cause and effect equation between them which allows you to define the specific trigger criteria that should automatically prompt the desired action.

In simple words the IFTT is what it says: If this then that.

 A free yet effective tool, IFTT connects a wide array of popular applications using cause and effect equations between two applications. It has a wide number of daily use applications, right from automatically opening your garage when the car enters inside your main gate, to switching on your TV the time you enter the hours (that’s a bit tricky but possible) but for the sake of relevance we would discuss how can it help you and other bloggers like you.

In short, it helps by automatically promoting the content without requiring any repetitive manual efforts. All you have to do is to set the specific triggers and desired actions based on the same.

For instance you can automatically share your blog posts at the same time when you publish it on your blog. Likewise, you can automatically share the content from one social platform to another (with repurposed format) like sharing the Pinterest post on Facebook.

How to use  IFTT?

·         All you need to do is to create a free IFTT account and link with the desired social media channels.

·         Now go to the search section and explore different integrations and automation

·         The simple dashboard interface makes this task almost intuitive for you

·         Don’t hesitate to try with different integrations automation

·         Start with a few of them and once you are comfortable (and it shouldn’t take long) you can then come up with more original and innovative ideas.

·         Along with different social media platforms/profiles you can even connect emails and virtual assistants by creating an equation of cause and defect between the connected applications.

To determine the high potential social integrations you can consider sorting the results by social networks

By activating WordPress to Facebook posting automation your post would be automatically shared on the Facebook the moment you publish it.

Login | Mailchimp

MailChimp: Schedule the mails and personalize the content

Email communication allows you to cement the relations with your readers. For the best impact, you need to use personalized emails to connect with each reader at a more personal level. Mailchimp makes it easy for you. It acts as an end to end marketing tool for bloggers and businesses. Bloggers can create great email messages; targeted digital ad campaigns, build optimized landing pages, and get a detailed up to date reporting of their marketing outcomes. However, its prime feature is the set of capabilities it offers to automate and send targeted emails.

With Mailchimp you can create wonderful email templates that look equally well on PC, laptops, tablets, and mobiles. All you have to do is to explore the vast library of prebuilt templates and pick the one that you like the most and customize it using an easy drag and drop process. Though quick and simple, the customization process allows you to offer the best branding appeal to your content.

The features like welcome messages prompted by filling of the newsletter submission form, building a series of welcome emails or goodbye messages to those who unsubscribe make it a great automation tool to communicate effectively with your targeted audiences.

It offers you detailed reporting for the performance of your email marketing campaign thus putting you in the commanding position to take complete control of different phases and aspects of email marketing.

Mail chimp empowers you to design awesome email templates with minimum- almost zero, efforts. It not only hikes the professional appeal of your emails but also encourages readers to engage with the content.

Social Media Management Pricing You Can Afford | Agorapulse

Agorapulse

With Agorapulse you can bring your entire social conversations to the same place that facilitates reviewing and acting on them. This powerful tool creates a chronological series of different content elements including messages, mentions, reviews, and comments. The labelling option makes things even easier and quicker for you and helps in streamlining the workflow.

Salient features of Agorapulse

·         With an automated moderation rule option you can set default rules for tagging, hiding, review, or assigning the key messages. It keeps your inbox organized and clutter-free and also enables you to take prompt actions as soon as you enter your inbox.

·         You would also love detailed post-management options to automate the publishing routine and queue messages.

·         Along with streamlining your posts it also offers better control over your social media community by giving engagement-based ranking to your followers, fans, and influencers.

·         You would get automated alerts displaying key stats like hashtags, keywords, trends, and other major stats

·         Gathers multiple conversations across different social media site into a single inbox

·         Automated notifications to monitor hostages, trends and keywords

·         Engagement based ranking for your users to help you identify high potential users

·         In-depth reports with key insights presented in an easy to understand format

·         Easy key message management with automated user moderation rules

·         Extended flexibility to queue or program the content for automated publishing (one time, multiple times or repetitive publishing)

How to Use Missinglettr

Missinglettr

Missinglettr helps you in automatically generating new social media campaigns by offering you high-value suggestions on the imagery, quotes, content, and hashtags that are most relevant to your article.

In fact, it can independently create the entire campaign using its AI capabilities and notifies you via email so that you can review and if needed, modify it to your preferences.

It will publish social media posts across multiple channels only after you have approved it. You can schedule the posts in advance for the entire year. It empowers you to select the most opportune times and days to publish occasion-based content that leaves a better and instant impact on the targeted audiences.

This smart tool can also help in multiplying your content impact with the help of SEO friendly republishing on reputed platforms like Medium.

Along with your own blog posts the missinglettr also enables you to create an automated social media campaign for your guest posts as well.

Conclusion

Direct communication with your targeted audiences and committed readers allows you to increase the traffic of your blog and strengthen relation with the existing readers. However, communicating with the audiences is a demanding task and not everyone has got the time or resources to manage their communications effectively. By wisely using the sophisticated communication management tools you can automate the technical tasks of communication strategy so that you can concentrate on the content, message and relation building exercises, rather than being challenged by the technical complications.