Actionable tips to grow your blog in 2021

Improve your blog

Every blogger wants to grow and it makes the competition quite tough. Especially for the new bloggers, it is very difficult to make a distinct position in their niche. While there isn’t any quick sureshot solution to gain traffic and improve the ranking of your new blog, some strategies can help you grow steadily. In this post we are presenting some of the strategies that will help you build a good reputation for your blog:

Social Media, Connections, Networking

Make valuable relations with other bloggers

In the field of blogging, camaraderie matters a lot. It helps you in different ways- right from honing your skills to gaining more visibility and building social media traction. Communicate with other bloggers especially those in your niche and build relations with them. It may not always be easy for a newbie to connect directly with top bloggers. So start by connecting with the more approachable ones- the ones who are making fast progress. Networking helps in increasing site traffic, getting more shares and likes on social media, and views from the high-value audiences in your niche.

 Read the latest blog posts in your niche and share the posts that impress you the most. Also, consider leaving valuable comments and try starting a meaningful social communication around that blog post.

 Keep personal promotion out of your comment or interaction activities as it can irritate instead of impressing the bloggers. They have invested lots of time and resources in writing a good blog post and just can’t tolerate someone using it as a “quick launchpad” for promoting their brand for free. Instead, focus on highlighting the strength of those bloggers and their content which shows that you have invested time and attention thoroughly going through the post and understanding its import.

Social Media, Media, Board, Networking

Use forums to engage with fellow bloggers for cross promotion

Many forums and groups enable bloggers to connect at a more direct level. If you are looking to collaborate with other bloggers or running a cross-promotional activity then consider joining Facebook groups for bloggers or go to the relevant forums, make valuable connections, and carefully shortlist the bloggers you want to collaborate with or create long-term partnerships. Instead of just managing a crowd of many connections, it is best to pick the ones that are more relevant and approachable and start taking the communication further in the desired direction.

Work, Typing, Computer, Notebook

Write guest posts for high authority blogs in your niche

 Backlinks from high authority blogs in your niche help a long way in enhancing your reputation and making your blog more popular. To be more specific you get exposure to a wider base of audiences who trust the platform where you are presenting your guest posts. Besides, your URL also gets the benefit of the SEO profile of that platform. Many such platforms actively publicize every new post on social media that increases your social media reach to valuable traffic. Some of them may even send the most popular and valuable guest post to their subscribers through email newsletters which allows you to make a more direct relationship with the audiences. That’s plenty of benefits. But to gain that you need to follow a strategic approach for guest posting

Be very selective when picking the right platforms for guest blogging. It is quite easy to get your post approved at low DA blogs with very small traffic but it doesn’t worth your time or efforts. Guest blogging on such a platform doesn’t bring in significant SEO or traffic benefits. So, shortlist the high authority platforms after assessing the social media shares and comments.

 Personal touch can make a huge difference. Instead of sending a mail right away, start by personally connecting with the blog owner or decision-makers (editors, etc.) on professional networks like Linkedin. Making a rapport with them before pitching your post will increase the probability of approval.

 Write an email pitch that concentrates on the blogger, their blog, and the subject of your content. Give them a rich context and tell them precisely why your pitch can be a valuable asset for their content strategy. Tell them all this in a confident but humble language.

 Start by honing your writing skills which improve the chances of getting your post published and appreciated by the readers.

Computer, Laptop, Technology, Keyboard

Essential pre- and post- guest posting factors

One of the best ways to find the right platforms for guest blogging is to track the backlink profile of your closest competitors. It will give you a good insight into the high DA platforms that are more likely to accept the guest posts which will give a better direction to your backlink strategy.

 Getting your guest post published is not the end of the game. You also need to promote it seriously on different channels which will create build awareness around your posts and will eventually encourage people to know more about you and your blog.

 Track any social conversation around your guest post and proactively respond to them, whether it is a comment or FB reaction, you need to track everything and respond appropriately to build relations with the new audiences.

Social Media, Social, Marketing

Join blogger-centric networking platforms

 While Facebook and Twitter help you a great way in gaining social media traction, there are some platforms specifically suitable for the community of bloggers. Like Triberr offers you an optimized ecosystem and tools to connect better with bloggers’ community, widen your presence and grow together.

 You can choose the bloggers on relevant niches and get updates from the specific bloggers which makes it much easier for you to create a valuable network of fellow bloggers.

 Every tribe has a chief and you join as a follower. Depending upon your performance and other factors the chief can decide to promote you as a full-time member which gives allows every tribe member to see your blog posts.

 You can start by creating a themed tribe on Triberr that facilitates discovering other bloggers who blog on the same topic.

Industry, Industry 4, Web, Network

Deeply research the content that connect with yoru targeted audiences

 Invest a good amount of time and attention while creating your posts. Make sure that your posts help the targeted audiences in specific ways. For instance, if your targeted audiences are CTOs then write about the practical ways in which CTOs can help a company tackle the growth slump by utilizing technology.

Adding excerpts from subject experts can significantly increase the value and appeal of your posts and also add an authoritative touch to them. Also, try checking the use cases and get in touch with the related individuals or companies to share their stories with you with an emphasis on specific techniques or resources that helped them to overcome the challenges. It will add a realistic touch to your posts and will also encourage organic sharing.

Conclusion

Blogging is one of the most profitable businesses on the internet. However, the competition in the field is increasing at a very high rate. If you want your new blog to register success, you need to follow a set of professional strategies. It includes socializing with your audiences, sharing your content, guest posting on other high authority blogs, and networking with other bloggers. In this post, we explained these strategies in detail. You can make a checklist based on this post and constantly update it to improve the ranking and reach of your blog.

How to increase Domain Authority of your blog- Part 2

Domain Authority

In our last blog on domain authority we discussed some of the practical ways to improve DA. In this concluding part we will discuss some more ways to increase the DA of your site or blog and enjoy better SEO profile.

Rusty, Chain, Link, Iron, Steel, Old

Delete toxic backlinks that hurt the DA (and SEO/ranking)

 While backlinks do offer many benefits to your site, some of them can pose risks as well. We are talking about toxic backlinks these backlinks are from low-quality sites, PBN (private blogging networks), etc.

Regular monitoring and assessment of your links will help you to identify such toxic links and effectively remove them.

 It is also important to check for the outbound links from your site that link to a low-quality site or broken links. Remove them immediately as they can intensely hurt the domain authority of your site.

 Tools like Link manager from SEOPresor save you from the repetitive and tedious manual process of link assessment by automating the tasks and providing you a single dashboard to manage the entire range of inbound and outbound links. So, you can perform link management activities more accurately and in a fraction of time.

Smartphone, Cellphone, Touchscreen

Mobile Responsiveness

 As an increasing number of people are using mobile devices to browse the internet, the search engines like Google have made mobile responsiveness an important ranking metric. So make sure that your web design or theme is fully responsive means ease of browsing and ideal visibility across different devices and browsers- be it smartphones, desktops, or tablets.

 Nonresponsive sites not only lose ranking but also lose visitors by providing a poor experience to mobile users. If you are not sure if your website is responsive or not then go to the Mobile-friendly test on Google develop page. It will give you an idea about how your site looks and behave on different devices.

Traffic, Highway, Lights, Night, Speed

Speed up your webpages

 Speed plays a pivotal role in determining the user experience even before they start reading your site content or interacting with it. Slow loading sites frustrate visitors and compel them to look for other alternatives. They hit the back/close button to search for fast loading sites and it can adversely affect your site SEO. It also hurts the domain authority of your site. One of the major reasons behind slow lording site is heavy images and apps.

 There are many tools- both free and paid- to minimize the image sizes and speed up your site. Also, make it a habit to use apps responsibly and keep on assessing their usability. Immediately remove the ones that you no longer use. Other ways to speed up your site are minifying codes, removing flash and other demanding software, and using lighter image file versions. Many times an inferior hosting service quality or insufficient hosting resources also slows down the loading speed. In that case, buy additional resource, upgrade your plan or switch to a better hosting provider- choose the option that seems most relevant and reasonable to you.

Mobile Phone, Smartphone, Keyboard, App

Use top social media sites for content promotion

 Promoting the content not only helps you gain better visibility but also encourages other people to link to your site. AN easy way to promote your blog is to write informative posts around the topic and publish t on the high authority industry sites with a contextual backlink to the original content. It will not only increase your authority but will also get you exposure to a wider set of audiences- and collectively it helps in increasing our DA.

Conclusion

Domain authority represents the quality value of your site. For digital growth, you may like to improve your DA. In this post, we mentioned some of the reliable ways to enhance your DA. By practically working on these tips you can expect healthy DA growth which plays a good role in telling people about the domain authority of your site.

How to enhance domain authority of your blog?

Domain Authority

Domain Authority is an excellent way to know the SEO potential of your website or blog and by improving it you can strengthen the SEO. It also allows you to compare your website confidently with your nearest competitors to see where you currently stand and then determine the right strategy to grow.

Domain authority is measured at a scale of 1-100 and lower domain authority means low value while higher domain authority is associated with a high-value website. Some of the most popular and reputed sites like Facebook and Google have a domain authority of 85+ while the small websites can have less than 10 DA. If you need healthy digital growth then consider increasing your DA consistently.

In this blog, we will mention some of the ethical and reliable ways to increase your domain authority

Web Design, Domain, Web

Select relevant domain name

Domain name may not technically impact your ranking but it still plays a decisive role in influencing the key factors that affect your ranking. Suppose you have created a blog on WordPress with high-quality content and named it “Myfirstblog.com”. There are very few chances that people visitors will click the URL even if it appears on the first page- simply because the name is not relevant.

On the other hand, if your competitor has named his WP blog www.expertwptips.com the visitors are comparatively much more likely to click on that URL simply because of the relevant domain name that instantly connects with their search intent. So, a relevant domain name attracts more links that in turn improve your ranking.

Internet users have a low attention span. Also, many visitors may get interrupted- say by a call from their employer, or a Whatsapp message- which prevents them from completing browsing sessions on your site and they may decide to return later.

A simple short and memorable domain name allows them to remember your URL and return to your site later. From the Domain Authority point of view, the age of the domain also matters a lot. So, instead of buying a new domain name and waiting for it to get aged, you can consider buying an existing domain name which not only saves your time but also offers you a pre-existing DA right in the starting which makes things easier.

For instance, if you buy an old domain with a DA score of 58 you will have a readymade advantage of a high DA score without any active efforts on your side. That said after purchasing a high authority aged domain name, you would need to work relentlessly on your site, in terms of content, design, SEO, and other aspects- for retaining the organic domain authority and improving it further.

Long term renewals can also help in increasing domain authority as it indicates that you have long term plans for your domain/website and are not going to abandon it anytime soon.

Traffic Lights, Problem, Analysis

Content Optimization

 Another way to increase your DA is to review your on-page content and optimize it to make it search engine friendly. Along with the main content and keywords, you also need to work on codes like image alt tags, title tags, etc/?

 Also consider using the eye-friendly format to enhance the readability of your content by using italics, bold, and underline formatting at appropriate places.

 Instead of shallow content of 250-300 words, write research-based high-value content in the long-form format covering all the key aspects related to the topic. The idea is to improve value delivery for the audiences so that almost all their key doubts/queries are cleared without visiting other sources.

 For instance if you are writing an article on the latest SEO practices then start your article with an official definition of SEO and its real-life benefits.

 Along with an improved value delivery the comprehensive content presented in the right format (headings, bullets, questions, etc.) also makes it easier for search engine bots to fully understand the content context and increases your chances of appearing in relevant search queries.

 To make things easier you can take help from tools like BiQ and Quora that help in deciding the most popular question and keywords and structure your article accordingly.

Content Is King, Online Marketing

Produce content that attracts links

 Regular publishing of content with high linking potential is another way to increase your visibility. It plays an important role in improving DA.

 Also try including factors like statistics, infographics, and original research in your content that will encourage good authority websites to refer your site for inspiration/information and link to it while citing the sources.

Hyperlink, Paper Clip, Links

Healthy Internal Linking Strategy

 While external links do help you a great way in enhancing your domain authority, the internal linking is no less important.

 With strategic internal linking, you can increase the click-through rate while also increasing the average stay duration of visitors. It also helps in guiding the user through different useful and relevant pages of your site and also prevents them to hop to other sites for additional information. It is also advisable to add multiple interpage links (obviously relevant ones only) on a single page.

 With appropriate interlinking practices you can not only promote the aged posts of your blog but also increase visitors’ interest in your site.

With appropriate internal linking you can also help search engines like Google to index the entire site which influences its visibility

Conclusion

DA or Domain Authority plays a vital role in determining the growth status of your website. In this blog post we mentioned some of the best ways to enhance your site DA. In the second part of this blog post we will conclude with some more factors that directly influence your site DA.

5 best free tools for bloggers to create interactive content in 2021

Free Interactive Content Tools

As the number of blogs is increasing at an exponential rate, it has become all the more difficult to stand out of the crowd. You have to constantly upgrade the users’ experience and serve the top of the quality content to keep them engaged for a long. One of the easiest ways to ensure engagement is to offer them the content that prompts them to interact with it. Yes, we are talking about interactive content that doesn’t just limit the audience to consume the content but enables them to interact actively which helps in making an instant connection.

As opposed to the common notion, creating interactive content is neither complicated nor expensive. With some free tools and a little learning curve you can create high-quality interactive content in different formats- right from programmed quizzes to interactive maps- and all this without touching a single line of code. Here is a curated list of some free interactive tools that you can consider using

Qzzr - Home | Facebook

Qzzr

 One of the best ways to invite people’s curiosity is to post interactive quizzes on your platform. However, creating an attractive interactive format for quizzes can be a daunting task. Qzzr precisely chips into this situation by offering easy tools and intuitive processes to create quizzes that appeal to curiosity. At the same time, it also empowers you to increase the RoI of your quizzes by enabling you to bind your quizzes with targeted offers and email capturing system, and CTA (or call to action). It can actively increase the leadership opportunities and conversion rate.

SnapApp - Crunchbase Company Profile & Funding

Snapapp

Snapapp is an easy-to-use interactive content builder with drag and drop features and extensive integration capabilities that enable you to multiply the effect of proprietary technologies that you are using. By integrating it with lead-oriented systems like SalesForce, Pardot and HubSpot you can effectively enhance the lead-generating potential of your content. Of course, you can also use the Snap app as a standalone solution and expect an awesome experience. 

This wonderful tool provides you easy and quick processes to publish the content across a wide range of platforms/devices like emails, landing pages, mobiles, websites, etc. Along with helping in publishing the content it also assists in powerful content analysis by offering you enterprise-grade analytical tools.

About Guides.co | The Complete Guide To Content Marketing World 2014 |  Guides

Guides.co

 Guides are arguably among the most popular mediums of content that have been consumed by global audiences. Creating an engaging guide could be a challenge though as modern audiences don’t prefer plain textual guides. If that’s the issue you are struggling with then seriously consider using Guides.co.

The tool allows you to easily add relevant videos and images to enrich the readability and engagement potential of your guides. It also makes the interaction behavior more realistic with actions similar to click-to-flip and allowing people to clear their doubts and communicate with others on the platform-something that helps n building a loyal community of readers. It also allows readers to leave comments.

Apester

Apester

 If you are looking for a tool that is a bit of different interactive things then Apester is your go-to option. It helps you o create various interactive content like polls, personality tests, and Interactive videos & quizzes.

Along with multiple capacities it also makes the content creation process extremely easy and straightforward thanks to the intuitive interface and straightforward quick processes. With a little practice, you would be on your way to creating interactive content that keeps people engaged for long, increase CTR (Click Through Rate), and drives more conversions.

Map builder to create custom interactive map with ease - Mapme

MapMe

 If you are looking for leveraging the power of visual storytelling to deliver a more interactive user experience then go for MapMe. This tool provides you 3D interactive maps along with relevant and engaging visuals and media files that offer a realistic touch to the virtual journey. Taking interaction to the higher level this tool also allows readers to add their preferred locations on the map.

Conclusion

By adding interactive content to your blog you can multiply the engagement rate while also increasing the conversion potential. By strategically using the interactive content you can also guide the visitors to take desired actions like subscribing to your blog or clicking an affiliate link. In this post, we presented a list of some of the free interactive content tools with different formats and capabilities. You can carefully choose the ones that are most relevant to your business model and objectives,

The latest Google algorithm to be implemented in May 2021: Is your site prepared?

Google Algorithm Update Page Experience

The 2021 update, rescheduled for May 2021 emphasizes improving the page experience. This algorithm update will have a direct influence on the ranking. It will reward the sites with high-value relevant content. The objective is to help users identify the content relevance of web pages right on the search engine pages to make their searching experience more effective and faster. It will display visual flags to highlight the websites delivering the best page experience assisting users to concentrate only on those pages that closely match their search intent.

As Google allowed an entire year to the users before implementing this new algorithm, we can say with quite a certainty that it is going to be a major update with a deeper effect.

The new update will concentrate on the Page Experience which simply means the experience of a visitor while interacting with your webpage. It measures the experience on individual pages of your site. Here are some major factors that define page experience (and included in new algorithm):

Browser, Internet, Web, Search, Tab

Core web vitals

3 major site performance metrics that directly influence the user experience on your page. It includes the Core Web Vitals like:

·         Largest Contentful Paint (LCP)

·         Cumulative Layout Shift (CLS)

·         First Input Delay (FID)

Mobile Devices, Laptop, Website, Mockup

Mobile friendliness

Mobile friendliness of your website that determines the experience of mobile users while navigating your site on their devices. It is largely based on the Google Mobile-Friendly test tool or Google search console which means that if your site’s mobile compatibility is flagged on these platforms it means that you need to work on the flagged issues to make your site compatible with the 2021 algorithm update.

Padlock, Security, Lock, Metal, Secret

Secured browsing

It ensures that your site doesn’t have any phishing content, hazardous downloads, malware, or other unsafe elements/factors that compromise users’ security and privacy.

Key, Unlock, Locked, Security, Metal

HTTPS

HTTPS for secured communication: If the run site is HTTPS and provides secured encrypted communication through SSL certificates.

Arrow, Designing, Presentation, Graph

Intrusive interstitials (for mobile users)

 If your site houses annoying popup that disturb the user experiences like an ad popup that repeatedly pops up and creates inconvenience to the users.

 Talking about its effect on your site, this algorithm update will possibly improve your ranking if all/most of your WebPages offer a good user experience.

 Along with rewarding the high-quality relevant web pages the new algorithm will negatively affect the ranking of websites having many irrelevant pages with factors that disturb user experience, like annoying pop-ups. The algorithm will also include Core Web Vitals to search signals associated with page experience.

What are core web vitals?

Core web vitals are parameters to measure the quick usability of a webpage to a visitor. Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift are 3 main criteria to measure.

Google, Logo, 2015, Internet, Brand

Monitoring and managing core web vitals through Google Search Console

If you want to monitor Core Web Vitals then start by setting up the Google Search Console that gives a solid hint about Google’s perception about your site.

Search console flags different web pages based on the issues and the severity. Strategically acting on these flags- or insights, you can optimize your site to meet the compliance guidelines of the upcoming Google Algorithm Update of 2021. The color-coded flags make things even easier. You may start with working on red flags (most severe issues) then moving to yellow flags (less serious issues) and finally considering the ones with green flags that only show the positive aspects- which need no improvement. However, it is best to avoid modifying those pages- as far as possible to keep their positive factors intact.

Ads, Advertisement, Website, Layout

Largest Contentful Paint (LCP)

It measures the time to see the major part of your website content or in simple words; it is the page loading speed of your site which is measured in seconds. Longer loading time acts against your site and may adversely affect the ranking.

 Google search console classifies your web pages as great, poor, or bad. Open different WebPages of your site in the search console, record the time it takes to load, and optimize the design/other factors accordingly to achieve ideal loading speed (Reviewed as Great in search console). You have to be more specific while measuring this core vital. Concentrate on the individual loading sped of different elements like visuals, navigation elements interactive technology, and texts so that you can pinpoint the particular elements that are slowing down your page loading speed.

Social Media, Marketing, Facebook

Cumulative Layout Shift (CLS)

 Cumulative layout shift measures the moving frequency/behavior of different elements on your page during the initial half-second of interaction. You will get negative marking o this point if the page elements move in any direction after your webpage loads in a browser.

With Google search console you can have a better understanding of this issue which allows you to do the needful to stop the movement and deliver an improved experience to the users.

Working, Man, Sitting, Computer

First Input Delay (FID)

 It refers to the time it takes for visitors to interact with your page content. This latency is caused by the prolonged loading process of page elements.

 An easier way to monitor is to open your site in a browse and instantly click any link. Measure the time it takes to respond. However, the search console gives you a precise picture by showing the exact time that is too short to be registered by human attention. Besides, with the exact figures, you would be in a better position to take the right action.

Voice Search, Google, Mobile, Cellular

Measuring with Google PageSpeed Insights

 While the Google page speed insights are focused on increasing speed, the insights it shows can help you a long way in improving the web core vitals and thus making your site perform more favorably in the latest Google algorithms which helps in improving ranking and visibility. At the top pane of the screen, you also have the option to check mobile and desktop versions.

 Keep in mind that the score that you get shows how Google perceives your website. It may not always have the exact corresponding impact on your rankings. In other words, if your site getting a good ranking in terms of loading speed it doesn’t necessarily mean that it will rank on the top or first page.

Improving your site performance

 More than 85% of its are not yet optimized for core web vitals. Besides there are many other factors that affect the user experience on web pages and may prevent you from improving your ranking. Here are a few practical solutions:

Computer, Pc Tower, Desktop, Pc, Data

Review your web hosting experience and take immediate actions

 Web hosting plays a vital role in determining the loading speed of your WebPages- which directly impacts the Largest Contextual Paint that we discussed above.

Many cheap web hosting plans use substandard servers and throttle the resources to keep prices low. It can severely impact your site speed and lowers down the largest contentful pain while adding to the first input delay- 2 major points that negatively impact your core web vitals.

Consider increasing the resources or upgrading to a higher plan (from shared hosting to VPS- for instance). Server-side caching can also help in improving server performance and increasing speed.

Another way to improve performance is to add a Content Delivery Network or CDN that ensures high-speed delivery regardless of the geographic locations/distance between the site server and browser. In many cases, the delay is caused due to sub-standard service and low-quality infrastructure of your hosting provider. In such cases, the easy solution is switching to a better-reputed web hosting provider.

Icon, File, Extension, Document, Symbol

Image and Video content optimization

 Images engage people but also cause delays thus affecting your core web vitals score. You can overcome this issue by optimizing h video and image file

·         Reduce the size of your images and/or replacing background images with lighter alternatives

·         Remove above-fold images for mobile layout

·         Make use of new age image formats with lower footprint like Web

 Also avoid keeping videos in the first fold. Also, consider replacing video thumbnails with image placeholders to optimize the sped.

Youtube, Website, Page, Layout, Template

An alternative to switching hosting provider

While in many cases it is not that hard to switch your hosting provider, things become difficult if you are hosting our site on BigComemrce, Shopify, or similar brands where the hosting is entwined with your CMS. For that, you can start by customizing themes, templates, images, and videos.

Hexagon, Symbol, Gui, Internet

Maintain App hygiene

Heavy apps are another major culprit behind slow loading sites. So be responsible while installing the apps and always check their size before installation. Make it a habit to review your apps on a periodical basis and uninstall the ones that no longer serve any purpose.

Interface, Internet, Program, Browser

Buy Lightweight and responsive templates

While buying the templates for your site. Always make sure that they are responsive and lightweight. Instead of design-heavy templates focus on the one with the minimalist approach as it can significantly speed up the loading speed.

Cookie, Chocolate Chips, Bakery, Baking

Remove unnecessary cookies

Your site may be loaded with lots of third-party cookies without your knowledge. These cookies interrupt during the loading process and slow down the speed. Cookie reviewing should be a regular part of your site management regime.

Some of the most general cookies are placed by old emails, SMS marketing platforms, old affiliate programs, and old social network advertising.

Not all cookies are harmful though. Carefully pick the ones that don’t add any value and instantly remove them.  

Conclusion

 By fully optimizing the user experience you would be able to improve your ranking and overcome possible adverse effects of May 2021 Google algorithm update. It will also help you connect better with the visitors they are more likely to respond positively to the sites that align best with their intent and deliver a quick, positive experience. It also increases the conversion possibilities as once all the needed information is satisfied on the same site the potential buyers are more likely to purchase from that site.

We will conclude this article in the second part which will concentrate on other aspects of page experience.

5 best tools to make your blog or site popular on Instagram

Best Instagram Tools

Instagram is one of the most happening social media platforms that leverage the power of enticing visuals content to attract and engage audiences. Along with a massive number of individual users, Instagram is also used extensively by businesses and blogs that want to build more traffic, increase loyalty and engagement, and want to make a transition from a business entity to a brand that people can connect with. However, due to an increasing number of players, it can be difficult to create your distinct position on Instagram. In this post we are going to share some of the most efficient tools to increase brand engagement on Instagram and get the best out of your social media activities:

VSCO

 It is a no-brainer that posting fantastic images is the best way to gain popularity on Instagram. However, it is an uphill task considering the highly competitive environment on the platform with lots of amazing images. To leave a distinct impact you would need to post the images that captivate people’s attention and leave them spellbound, effectively compelling them to pause their online activities for few moments. The question is how to add that Wow element in your images.

 VSCO is a powerful tool that offers you many sophisticated filters to polish up and emphasize the best features of your images to create your distinct niche on Instagram. As a bonus, your pictures will also be added on the VSCO app a close-knitted creators’ community to offer you a wider reach.

Leetags - Hashtags For Instagram Captions - Apps on Google Play

LeeTags

LeeTags is a competent hashtag tool for Instagram marketing that allows you to promote your Instagram posts by offering you quick access to the curated collection of the most current and trending content-relevant hashtags.

 You also get the option to save your search results and hashtag categories. The feature of hashtag list creation further helps in saving time and streamlining the process.

Iconosquare (@iconosquare) | Twitter

Iconosquare

Iconosquare is a competent high efficient analytics tool for tracking your Instagram posts’ performance.

 It helps both corporate and individual clients to confidently manage and streamline their social media endeavors to achieve their targeted goals in relatively less time. To be precise the tool provides you the key data required for campaign tracking on Instagram.

 Some of the key progress metrics that the data includes are audience growth rate, the volume of recent followers/unfollowers, posts with maximum engagement, most favorable hours for posting, and other actionable details. This tool provides you a single dashboard to manage different Instagram accounts that save you from switching between multiple accounts and facilitates proactively planning, scheduling, and management of different Instagram activities.

 Moreover it also offers you curated suggestions about the top influencer of your industry with which you can collaborate to maximize your visibility and conversion probabilities on Instagram.

PromoRepublic

PromoRepublic

 Social media calendar can instantly boost the relevance of your posts and can 2X the engagement simply by posting the right content on the right days. Proper scheduling is equally important to ensure post continuity. Along with managing the dates, it is equally important to come up with optimized content depending upon the hot conversation around your brand. This tool combines all three features to transform you into a powerful Instagram brand!

 The smart posting feature of promo republic significantly reduces time and saves you from unnecessary stress/guesswork. Loaded with more than 6000 unique post ideas the tool actively assists you in creating wonderful, unique posts and stack them neatly in your personalized content calendar. By feeding your time zone and industry you can also expect it to automatically create an RoI-based posting schedule.

 With its range of pre-built content, idea templates the tool takes hard work out of creating holiday promos and giveaways. You would also appreciate the effective yet easy drag and drop editor to polish up your Instagram story and 2X their visual impact. 

The tool also offers reliable monitoring capabilities to track your brand mentions and particular hashtags. It empowers you to strategically track the audiences who responded to your social media activities and mentioned your brand name in their social media content. It allows you to optimize your social media strategy accordingly- like warding off any misconceptions or negativity around your brand and leveraging the positive content to increase organic publicity

Gleam (@gleamapp) | Twitter

Gleam

 Creating and running social media contests to attract more audiences and increase conversion opportunities. 

 Instagram contests present a very strong opportunity to market your business and promote your brand on this platform that is frequented by millions of millennial users. 

 Launching an effective marketing campaign could be a complex task though as it involves lots of guesswork and there’s no guarantee that real-life presentation will meet the expectation.

 With its human-like efficiency and flexibility the Gleam assists digital marketers to create and run high-impact contests on social media that engaged the right audiences and helps in bringing in more leads. After a smooth, quick integration with a corporate Instagram account, the tool helps in hosting exclusive competitions for your Instagram followers, start engaging contests, and offer free giveaways to build a dedicated community of audiences.

 It also allows you to create various rewards programs to build a community of loyal customers. To help you gain more across different platforms the app also has smooth integration features to blend seamlessly into various CRM, eCommerce, and social media platforms like Salesforce, Youtube, and Mailchimp among others.

Conclusion

The ever-increasing number of players on Instagram makes it an uphill task for any business or blogger to register a strong presence on this social media platform. Right from creating attractive visuals to scheduling the posts and determining the right hashtags- there is plenty of homework that goes into creating Instagram campaigns that get you the desired results. In this post, we presented some of the most efficient tools that help you create better visuals, streamline your post publishing and facilitate an RoI-based content calendar to turn Instagram into a conversion magnet for your business.

Best WordPress Control Panels in 2021

Gutenberg Blocks Plugins

WordPress control panels offer you the sophisticated capabilities for WordPress hosting on your server by quick server set-up and efficient server management. After setup, the WordPress Control Panels empower you to host websites on your server with very low efforts through a streamlined process. When compared to the typical web hosting charges the WordPress VPS is much more economical. In this post we will review some of the most popular WordPress hosting panels:

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SpinupWP

Running WordPress on a Cloud server offers you some amazing capabilities but it has certain specific requirements as well. SpinupWP is equipped with certain features required to extract the best performance out of your WP site running on the cloud server.

SpinupWP hosting panel, when used wisely, can incredibly accelerate the overall performance of your WP site in the cloud environment.

 You would certainly like their interface and processes even if you are just a beginner or lack technical expertise. It visually guides you and offers valuable suggestions/tips throughout the process of adding a news website or connecting your servers. Moreover, the developers would also love the features like git, wp-client support, and other features that enhance the development process while speeding up things.

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CyberPanel

 One of the major concerns of WordPress site owners is to enjoy high-end WP-friendly features without abandoning the familiar landscape of popular control panels. CyberPanel offers a fitting solution with its comfortable interface that closely resembles the typical environment of popular hosting panels which means you can work almost intuitively even if this is your first time switching from general hosting panel to CyberPanel. One thing that separates Cyberpanel from its peers is that it employs a LiteSpeed server instead of Nginx- the popular choice for other hosting panels.

The panel is powered by several performance-boosting features along with an agile interface that makes workflow swift and speedy allowing you to gain maximum output with fewer efforts and in a reasonably short time.

You would certainly love its sophisticated customization features especially if you are in the process of starting your web hosting company. It offers you extensive capabilities to create and customize the plans by defining specific limits on various resources like bandwidth, space, and CPU volume. You also get the ability to set client logins. It also provides seamless GIT integration as well as email account support and a staging environment. In short, you get all that you need to create different hosting plans for multiple users.

Excellent LiteSpeedCache integration further enhances the experience.

A thriving and supportive community also helps you to quickly resolve any issues that you encounter while using this panel.

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Runcloud

Runcloud has fair capabilities especially when it comes to VPS.

 Connecting the panel to your desired service is pretty simple and uncomplicated and so is adding a WP website. The top-notch support assures a positive after-sales experience and smooth running due to quick solutions to occasional issues that may arise. Besides, it offers you a whole range of powerful features like off-site backup, WP-CLI, staging functionalities, robust server monitoring, and quick GIT deployments.

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ServerPilot

Being among the longest-running CPaaS (Control Panels as a Service) that has been constantly improving its infrastructure and adopting the interface to compete competently with new competitors in the field- and its efforts have paid off decently.

It has wisely combined efficiency with ease of use to allow even beginners to enjoy the best maximum controls without struggling with technical complexities. The robust architecture and dynamic functionalities offer it a unique place and justify its reputation.

The uncluttered interface along with straightforward processes offers a native experience to the new users thus enabling them to work smoothly. You would also like the sophisticated developer features. The support team is pretty quick and offers quality support to resolve clients’ issues. With excellent application monitoring and agreeable performance, the server pilot makes a good choice for WordPress users and developers.

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Vepp Panel

This WordPress-specific panel comes with some nice features.

The uncomplicated interface along with straightforward features helps in streamlining the overall workflow and you will get the key hosting features along with domain names and email solutions.

Installation is quite easy and all you need to do is to enter the Server IP and password. The free platform also comes with extensive management features with a simplified process. Especially if you are just starting and looking for a zero hassles hosting panel with WP-specific features then this is the best panel for you.

Conclusion

WordPress hosting panels makes it very easy for you to host WordPress on your server. They also allow you to enjoy extensive capabilities to customize the hosting environment and accomplishing admin tasks with higher efficiency. In this article, we presented some of the best WP hosting panels. You can compare the list of different panels and select the one that is most relevant to your needs and affordable for you.

7 Super Tips to Get Your Blog Approved by Google AdSense

Google Adsense

One of the richest bloggers in the world, Pete Cashmere, earns in a 7-figures month on month (average) and a major part of it comes from Google Adsense. Such massive figures are rare to achieve but if you plan your blog the right way, you can expect a fairly decent income. However, to earn from Adsense you first need to send your blog for approval from Google and the company performs some strict quality checks before approving it for Adsense. In this guide, we would mention some actionable tips to get your blog approved for Google Adsense.

Your blog must meet the basic guidelines to be approved for Adsense and a few hacks can speed up things. That’s the reason why some bloggers can’t get approval even after 8-9 months while the others get approval just within 3 months of starting their blog. Content quality does matter, for sure but along with that, there are other vital things that – or say the (ethical) tricks of the trade that you just can’t afford to ignore.

Customer Experience, Best, Excellent

Invest time and attention to create stellar content

Write high quality, well-researched content that delivers tangible value to the readers. Invest your time in every single aspect of the content- topic research, writing and editing, proofreading, formatting, image insertion, and even typography. Make sure that your intention is clear to the readers, right at the beginning which will help in preparing their mindset and make them more receptive.

Don’t copy-paste from other sources- well, that’s obvious. However, you should even refrain from rephrasing the top content as thin quality content will neither make you get AdSense approval nor help you get quality regular readers. Instead, invest your time and energy in researching the top-ranking topics and finding the aspects that are not touched yet. That would lead you in the right direction of meaningful research that will bring originality to your content.

Remember, It’s the originality aided by a unique presentation that draws a clear line between generic blogs and top blogs that are trusted as the preferred go-to guide by quality audiences.

Invest your honest and deep efforts in writing the content that delivers unique information in an interesting way to the readers. Keen research is indispensable and so is converting the thoughts into digestible content that can easily be understood by the readers. You can check the posts by top bloggers but don’t just paraphrase what they have written but try to explore the fresh, deeper aspects of the topics that haven’t been explored yet.

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Have a properly spread out content across all pages and tags

It is also important to have a decent inventory of quality content for each category and page of your blog. This is an indication that the readers will get a fair breadth of information and more importantly it shows that yours is not a shallow blog with incomplete information that disappoints the users. So ensure that your blog should contain at least 20 niche-related blog posts which are divided appropriately across different tags, pages, and categories- a minimum of 4 posts is recommended- the more the better.

Blank pages “cheat” readers, annoy Google and denies your blog the AdSense approval. So make sure that not only every page should have content but that content should also meet the minimum guidelines in terms of quality, length, and recommended keyword use criteria.

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Help crawl bots by providing precise information for specific tags

The editorial board of Ad Sense employs crawler bots for assessing the content quality of sites that have applied for approval. These bots check specific tags of your blog like Meta Title and Description tags that contain quick info about the core takeaway of your blog.

Writing precise, brief and most specific description offers exact info to the bots and fairly increase your chances of getting approved by AdSense provided that other aspects like content quality, etc., also satisfy the Google guidelines.

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Check if you blog has been blocked

Some blogs can be blocked by the internet giant and such blogs aren’t eligible for AdSense approval. So you first need to ensure that Google hasn’t blocked your Blog. Go to the address bar and type “site:yourblogname.com”. If your blog comes on the search page then it isn’t blocked by Google which means you are eligible to apply for Google Adsense.

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Have patience for at least 6 months

The domain age does affect your blog’s candidature for AdSense approval. So, it is recommended to continue blogging for at least six months before applying for AdSense.

Keep in mind that it is not a hard and fast rule and there are many examples where 3-month-old blogs have been approved. However, instead of taking chance, it is better to have the patience for six months before applying for Adsense. Anyways, you would require that much time for building good traffic.

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Be mindful of copyright issues

Using contents of other users- in any format (text, image, media, etc.), without their explicit documented permission can nullify your blog’s candidature for AdSense approval. So, just searching and inserting attractive images from other sites isn’t enough. You must assess the permission guidelines for using those images. A majority of professional images on the internet are copyrighted and cannot be used on any other author/website. Here are a few things to consider:

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Blog structure matters a lot – for Google and for audience

 An appropriate eye-friendly blog structure is another major factor that can increase the chances of your blog being approved by Google Adsense. Instead of just checking or following the technical metrics, look at your blog structure from the readers’ perspective.

Does it look well-organized or chaotic? Does it guide your eyes instinctively to the content you are looking for? Does it offer a coherent visual hierarchy? Answer to such questions will help you create the reader-friendly blog structure that is also liked by Google.

While it is possible to create a customized design for your blog, in the beginning, it is best to use a professional-looking WordPress template that aligns with your specific niche. You can either use free WordPress templates or buy a premium WordPress template if you can afford it. Make sure that different areas of structure like header, sidebar, content area, and footer should share a cogent and appealing equation.

Conclusion

AdSense is one of the major sources of income for bloggers. However, getting your blog approved for adsense can be an uphill task and involves lots of guesswork. Knowing about the basic guidelines and adopting some ethical tricks increases the chances of your blog being approved for this program. In this blog we mentioned the best tips to get google adsense approval quicker.

Is your blog ready for Google Page Experience- the upcoming Google algorithm update?

Google Page Experience

Bloggers are passionate about growing their reader base and achieve a good ranking on search pages. Multiple factors determine the visibility, traffic, and ranking of your blog. Following the latest Google guidelines and algorithms can increase your chances of ranking higher on intended keywords. In this blog, we are going to discuss the upcoming Google Metric called Google Page Experience. It will help you to match your site against this metric and work on the areas that need improvement.

Google’s Chrome team launched some Core Web Vitals in 2020 and the Google Page Experience is the latest metric based on these vitals.

The main aim of rolling out this new metric is to provide a secured and to-the-point experience especially for mobile internet users.

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User experience as mentioned in Core Web Vitals

 Along with developing Core Web Vitals the last year Google also created Chrome User Experience Report. The former has already been explained while the latter will help the publishers and interested parties to precisely check how their site matches against these new metrics and the areas of improvement.

Core Web Vitals contain 3 key signals depicting the overall user experience

  • Largest Contentful Paint for measuring the loading agility of the largest piece of content. It should ideally be below 2.5 seconds
  • First Input Delay to check How quickly your site responds to scrolling, clicking, and typing. The ideal level for this metric is less than 100ms
  • Cumulative Layout Shift for measuring the visual steadiness of your site its ideal score should be below 0.1

Experience of mobile users

 Keeping the interests of the ever-growing population of mobile internet users, Google takes the best measures to promote a mobile-friendly browsing experience by preparing relevant guidelines for websites and taking corrective actions against the defaulters.

 Mobile experience like speed, responsiveness, etc. plays a vital role in Google’s perception while ranking the sites. It is but natural that it has now rolled out this new metric that further refines the overall user experience by adding advanced points like the display of the largest content and site responsiveness to user interaction.

Secured Browsing Experience

 As the most trusted search engine, Google understands its responsibility and does everything to protect users from landing on insecure sites that may contain viruses or have malicious intentions behind them.

 The newest page experience metric contain strong signals to suggest the presence of potentially harmful elements on a site like spyware, malware, or even the content of deceptive character or false information.

It can also detect social engineering scams.

Note for bloggers and review sites: One thing to keep in mind is that while creating sponsored posts on your blog or writing sponsored reviews many bloggers may veer to exaggerate and it may sometimes amount to misinformation. To stay on the safe side it is very important to review such blogs and revise them if necessary. AN easy way to do it is to go to Google’s Security Issues report and evaluate your website/post content to ensure that you are precisely following the ideal guidelines.

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SSL Certificate to avoid misuse of users’ data by cyber attackers

Another step taken by Google to ensure secure browsing is to promote the healthy practice of converting HTTP sites to HTTPS sites which are more secured for sharing information. The basic difference between the two is that unlike HTTP sites, the HTTPS websites encrypt any information shared by the users which means that such data is masked with coded language that can only be deciphered by the intended receiver of the message, i.e., the server. So in case of a cyber attack, the data thieves won’t be able to understand the masked information or misuse it.

When a visitor opens any website the chrome browser also shows the quick signal near the address bar indicating whether or not the site is safe for sharing information. A green signal or padlock near HTTPS sites tells that it is a safe connection while there are a clear signal near HTTP (non SSL) sites indicating that the connection isn’t secured by SSL.

  • Important tip

You can easily get an SSL certificate and the basic version is available free of costs. The majority of reputed hosting providers can offer you SSL certificates as a part of the hosting package. In case you are still using an HTTP blog then you can easily get an SSL certificate without any external help. Just follow this link : https://www.cloudflare.com/ssl/ and you can check the instruction on how to get SSL certificate

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Uninterrupted reading and browsing experience

 The new metric also contains a signal to expose the publishers whose sites are architected to prevent users from quickly viewing the information they searched for.

 Many websites come with pop-ups for showing third-party ads, the latest discount offers, etc. If such popup misses easy dismissing options, constantly interrupts between browsing session and cover a large part of your page content, then new metric will treat you as a defaulter.

 Even if we don’t consider the latest metric, pop-ups are the least welcome elements for visitors. They interrupt their reading experience and may even defeat the very objective of your blog and its content. So, it is advisable to avoid pop-ups as much as you can or at least use them sparingly and time it wisely for instance using intent-based pop-ups like collecting email addresses or showing a special offer just about the time the user is intending to leave your site.

Remove any heavy pop-ups, images, or other elements from your blog that slow down the speed. Make it a habit to constantly review the current usability of your plugins and remove the ones that you don’t use anymore.

Conclusion

This year Google is coming with a new metric called Google Page Experience that will focus on the web page experience of any site. In this blog, we presented the details about this new metric and also suggested the right actions to take for assuring that your blog shouldn’t be considered as a defaulter under the new metric. Readers are advised to continuously update themselves with any new change that might be added to this metric until the time it is officially implemented.

6 productivity apps that every solo blogger must have

Best apps for solo beginners

One of the major challenges faced by new bloggers is to manage different aspects of their blog single-handed. They generally work solo and it could be intimidating to manage different technical and content-related activities without any help. Thankfully various automation plugins will help you fully manage your blog with next to nil efforts. All you have to do is to go through some admin jobs (settings, configuration, set preferences, etc.). It will trigger an automated workflow to suit your specific needs and requirements. Right from scheduling social media posts to establishing automatic communication between diverse applications- these plugins offer you many sophisticated ways t manage your blog like a pro

Pablo by Buffer - Design engaging images for your social media posts in  under 30 seconds

Buffer App

 Social media management is one of the major concerns of any blogger. Buffer app makes things easier for you by automating social post schedules. For instance, instead of creating and posting individual social media posts every single day, you can dedicate an entire day to wisely scheduling your posts that precisely aligns with your content calendar/relevant events. Along with social media post management, it also eases and compresses some tedious processes like directly pulling out the image from the URL and adding it to a tweet. It relieves you from the long process of first saving images to the Smartphone and then adding them to tweets/posts. In short, this app allows you to streamline social post scheduling and automates tedious processes thus saving your time and efforts.

IFTTT helps every thing work better together

IFTTT

The full form of IFTT is if this then that. As the name suggests this app allows you to create smart automated workflows by giving standing instructions to different applications so that they can automatically coordinate with each other and work in tandem towards a specific purpose. You can set a specific activity that triggers the coordination between multiple applications. For instance, you can connect your WordPress blog and Facebook and instruct them through IFTTT that each time you hit the publish button for any new post the same shall automatically get shared on your Facebook account. There are many ways in which the IFTTT app can automate and streamline your work.

WordPress - Apps on Google Play

WordPress App

 This app empowers you to blog on the go. Here you can find all the key features for blogging like composing and publishing a new post, comment reviews, monitoring, etc. It is a great tool for bloggers who travel frequently and need a convenient handheld way to blog while moving between different places.

Aweber App

 If you just wish to get quick info about the key stats like subscription volume, etc. then Aweber is an ideal choice for you. This app allows you to monitor the number of people who have subscribed/unsubscribed to your blog, check the performance of automated responding sequences, and get the report of any specific activity by applying relevant functions.

Evernote App

 To create an engaging blog post, you need to do detailed planning which includes taking important notes, making a to-do list, and aggregating information from different sites to a common location that can be accessed from any device. Evernote is a superb app that helps you execute, organize, and streamline these disparate activities and access the updated information through any device of your choice. All the activities can be synced to multiple devices which means that all changes are universally applicable and you can always get the most current information whether you access it from mobile or laptop (or just any other device).

Google Analytics App

 Google Analytics fetches you the downloadable reports about most recent changes in actual time. These reports are shareable which means any major change can instantly be communicated to the relevant professional/agencies even on the go.

Conclusion

Managing your blog becomes challenging if you work solo. However, there are some powerful plugins to make things easier and streamlined. These plugins allow you to automate the entire workflow and compress tedious tasks into a single click. By wisely installing and using such plugins you can not only quicken the management processes but also avoid mistakes and discrepancies. It saves your time and efforts that you can use for other mission-critical activities like content research, monetization, etc.