While blogging is almost similar to writing, there are a few key differences that set a blogger apart from a writer. One such differentiating factor is that blogging is not only about writing great content but also promoting it actively through multiple digital mediums.
That could be a challenging part for many bloggers especially the new ones. It could be difficult to select the most effective channels for marketing your blog. In this post we will present a few tips that will help you design a solid content marketing strategy with clear targets and a well-defined route to achieve each of them.
Optimize your posts and pages for SERPs
A majority of prospects find your blog through search engines and keywords play a key role there. So, carefully research the most trending keywords in your niche before writing the content it will help you optimize your entire content to contextually add keywords and make the content closer to the intent of your targeted audiences which makes it easy for interested readers to discover your content.
Today several tools will help you automatically search the best keywords through their AI-enabled features and tools which make things easier and take the complexity out of the process.
Implement Best On-Page SEO Practices for sustainable results
Web page optimization is a very powerful way to improve the overall ranking of your top pages. Identify the conversion-oriented pages for your site that directly influence your business.
For instance, the product category and promo offer pages of eCommerce sites play a key role in determining their revenue potential. Likewise, a blog’s conversion rate is determined by the pages like subscription, media services, and gated content. Focus on such key pages and optimize them by employing best SEO practices and keyword strategy.
Ideally, it is best to keep your keyword strategy neat and straightforward. Instead of building a crowd of many keywords, try allocating one primary keyword and very few selected secondary keywords to each of your web pages to simplify and streamline the keyword-related tasks.
Efficient Social Media Promotion strategy for direct connection
If you are looking for an easier, cheaper, and more definite way of building traffic then social media is the best option for you. The audiences of social media explore their preferred topics through advanced search/notification options like hashtags and newsfeeds.
Instead of just following a random post publishing policy on social media, produce a well-defined strategy targeted at achieving particular goals.
Search Engine marketing for quicker outcome
Organic SEO practices take several months or sometimes a little more to deliver the outcome but the positive thing is that such outcomes are more sustainable and rewarding. However, the challenge is how to utilize this waiting period for getting some quick results.
One way to ensure that is to start PPC campaigns and search engine marketing.
It will help you in getting the preferred topmost positions in the paid section of SERPs and thus draw the attention of the readers which increases visibility and multiplies chances of getting traffic. Additionally, as more visitors will interact with your URL on the SERPs page it may also enhance the SEO health of your website.
Invest in Social Media Ads for marketing your blog posts
Just like SERPs it is also possible to get quicker and more specific results on social media through paid promotions and ad campaigns.
The best thing about social media is that it offers you extended control over your advertising allowing you to select the audiences, set a comfortable budget, define specific locations and also decide other key elements which directly or indirectly influence the returns. With that capability, you can economize the costs while also increasing the overall RoI of your advertising campaign.
To succeed in the field of professional blogging you need to promote the blog effectively through different advertising mediums. However, it is a demanding job and you need to be very careful while deciding the best mediums, right strategies, and a reasonable budget. In this blog, we presented a few tips that will help you take better control over your blog promotion strategies and gain better returns in a reasonable time.
If you think that you are no longer able to create fresh content as a blogger then there is no need to worry. Many bloggers pass through this phase that can be termed as writer’s block. In that case, you don’t need to panic. Just convert the challenge into an opportunity for learning new, more interactive methods of connecting with your audiences. Here are a few different ways and platforms- apart from producing blog posts- for connecting effectively with your audiences:
Podcast is among the best options for bloggers who don’t have the time to write long form posts. Many people have a misconception that creating Podcasts is a difficult task and needs a professional training. The reality is different though.
While it is true that you need to have good presentation skills, there isn’t any long, complicated learning curve involved. Just act smartly and identify the key factors to learn. The first thing is to pick the right format. If you are great at interacting with people then go for interviews with the achievers in your niches. The travel bloggers can interview celebrated travel experts, bloggers and enthusiasts. Likewise, if you write on education then consider interviewing the academicians, professors and distinguished teachers.
Make sure that your interview should be packed with different interesting questions but not too overwhelming for audiences to decide a takeaway. Think about the value of the interview and frame each question accordingly.
The objective is to help the interview reveal the relevant stories and key incidents of the interviewee while enabling audiences to pick some tips and strategies to replicate the similar outcomes. Talk with interviewees about how did they start, challenges they faced, tricks to overcome them and how did they reach to the today’s level. The trick is to maintain a fine balance between interesting anecdotes and practical, actionable takeaways for audiences.
An easy way to find the right people to be interviewed is to search for the ones who have already appeared in the podcasts or publish\c speaking. Also utilize the opportunity to note down the questions and flow of the interview and how the interviewee did reacted to different questions. It will save you from repeating the same questions and asking the matters that interviewees love talking about. It goes a long way in adding a rich value to the interview and makes it more engaging.
YouTube Videos opens doors to a wider set of presentation formats like interviews, tutorials, or highlighting just any specific aspect of your niche in an interesting way that attracts the audiences. It allows you to use your creativity the way you like without restricting it into a specific format.
The travel bloggers can simply create videos of the most recent places they visit. They can make it more interesting by highlighting interesting aspects that define a travel experience like local foods, natives, hotel experience and travel. To make it more valuable you can mention the overall expenses with a detailed breakdown like average cost of food, hotel tariffs, and entry tickets to different tourist places.
Webinars provide the information in a digestible format and closely mimic the live presentations which make it quite popular among the digital audiences.
Let’s be honest- hosting a live webinar isn’t everyone’s cup of tea especially for beginners. Such reluctant people can opt for recorded seminars. What matters most is the content and how is it presented.
The objective is to help your audiences attain a well defined goal following a specific strategy. Be very specific to make things straightforward and keep everything on track. Narrow down the topic and pick the key aspects that you want to emphasize on. It will help you channelize your content in the right direction and create a cogent workflow. It will also allow audiences to know the specific takeaways of the webinar that helps in building the right mindset.
A popular and rewarding strategy to enhance the overall impression of your webinar is to support your content with examples and anecdotes. Try building a specific flow into your topic which will encourage the audiences to watch your webinar till the end.
While creating the webinar content and flow, it isn’t uncommon to wander off the course or procreate the topics. So, consider reviewing and revising the content to keep it to the point and maintain an interesting flow. Identify and pick out the unnecessary portions as no one likes fluffy, zero-value content. Keep only those portions that deliver value and create interest.
Also consider storifying the mundane topics to make sure that the audiences aren’t put off before reaching even middle of the webinar.
Producing an eBook is another great way to market your content. It is also a great option for repurposing the content by grouping different posts on a single topic and presenting them in a logically connected manner.
While creating an eBook keep in mind that it should work like an usher to bring the audience to your blog. Start with the introduction and then talk about your expertise. If possible add contextual links to your blog so that as the readers are in the right frame of mind to click or open the links.
Start by understanding the demographics of your preferred audiences and the key factors like their challenges, aspirations, income, education and other social factors. It will allow you to use the content that delivers relevant value and is presented in the language that is preferred by the audiences. As a result such content delivers personalized experience and bring readers nearer to you. This familiarity goes a long way in building trust and getting new visitors/readers to your blog.
One of the major challenges faced by bloggers is Writers’ Block. They feel short of ideas and aren’t able to formulate their thoughts in a cogent, meaningful written format. They can utilize this time for exploring different mediums and platforms to market their content to a different set of audiences. Along with a fresh respite from regular writing job it will also help bloggers to diversify their portfolio. In this post we mentioned some of the best ways and platforms for bloggers to share their knowledge in different ways.
If you have created a blog for your business enterprise then one of your main concerns possibly is how to increase your sales through the content. One way to do that is to build sales funnels that encourage and enable visitors to directly make an online purchase.
A simple definition of sales funnel is that it is a series of different marketing-focused actions to sell your products and services. A sales funnel contains a range of actions like videos, automated mails, articles, landing pages, etc. Collectively these actions create a step by step process for bringing targeted audiences nearer to the purchasing decision.
In this blog we are going to present some of the highly competent plugins that will help you create a result-oriented sales funnel with minimum efforts and zero technical complexities. There is no coding required and you can use them in diverse ways to optimize your sales funnel for better results:
Publishing and promotion of your posts can be a complex task especially for the individual bloggers with limited time. If you are also struggling between creating regular content and publishing/promotional tasks then Co-Schedule is the right tool for you. It is equipped with the strong features and tools to schedule publishing as well as sharing the posts across multiple social media platforms. You can even set the preferred time of post sharing when your targeted audiences are most likely to be present online.
Seamless content importing from Google Docs
Multiple rescheduling options available for publishing and social sharing (day, week, or even an entire month)
Robust yet intuitive features to build editorial calendar and strategies
Reliable features to facilitate seamless team collaboration on different content projects in the real time
Automated scheduling features for social media sharing/posting
Inbuilt analytical capabilities and tools for monitoring the present status of content strategy
Easy syncing provisions to integrate different social media platforms to co schedule dashboard to streamline the processes
Thrive Leads is a highly competent tool for self-hosted blogs that empowers you to create a high-potential email list using its powerful widgets. Also, there is a provision for adding 2-step options for lead magnets as well as content upgrading.
Trigger opt-in forms based on a user’s site behaviour or how long they’ve used the site.
· Behaviour and time-based opt-in forms to maintain relevancy
· Condition-based SmartExit+ that only act when prospects is about to exit your site. You can set the trigger conditions
· 2-steo opt in process increases conversion probabilities
· Different ways to capture contact inform of a prospects like pop-ups/exit pop-ups, landing pages, etc.
Easy Pricing Tables
One of the lesser known fact about sales flow is that digital presentation of pricing also plays a significant role in influencing the sales opportunities. A clutter-free and straightforward pricing table with mobile responsive design allows prospects to check prices of different products at a glance and take an informed decision. Easy pricing tables offers you a code-free way of building such neatly presented pricing tables quickly and easily.
· 10 pre-built templates of pricing tables with powerful customization features
· Easy way to insert tool tips and icons on the table by just hover over it
· Mobile responsive design to deliver best visual experience to the mobile users
· Provision to use Google Analytics Add-On for success measuring of every pricing table
· Pricing is the most important part of your selling strategy. With neatly arranged, cogent pricing table you can help customers know the rates quickly-regardless of the device
Wufoo is a reliable tool for building dynamic forms and allows for seamless integration with different blog posts and WebPages.
Wufoo allows you to efficiently survey the site visitors and learn about their content preferences. Accordingly you can optimize your content strategy to deliver best value to the frequent visitors by publishing the posts that perfectly align with their interests. It also allows you to optimize other key aspects of your business like product pricing by collecting the related details and acting on them.
Collection of email addresses for lead generation.
Integrates with ActiveCampaign, MailChimp, and other email marketing tools.
Can be used as a checkout form and to collect payment information.
Email address collection to generate leads
Seamless integration with different email marketing tools like Mailchim, ActiveCampaign etc.
You can collect payment information by using it as a checkout form??
In order to increase your online sales, you need to seriously concentrate on building a connected series of action prompting sequences to attract people, educate them about product and finally enable them to purchase directly online. In digital world it is called creating a sales funnel. In this blog we mentioned some of the best tools and plugins that will help you create a robust sales funnel.
Producing high-quality posts packed with rich value is the first step to make your blog appealing. However, to make it more popular among the clients and enjoy better rankings, you also need to enhance the appeal of your blog and increase its visibility. There are different ways to achieve this objective and often you need to blend multiple options to get the desired results. In this blog we will mention some of the best ways to market your content, gain more views and transform your blog into a reliable source for making revenue and building reputation:
Strategic Keyword Positioning
Along with keyword research, it is equally important to position them strategically across your articles and blogs. It is not news anymore that keyword stuffing is rightly considered as a black hat SEO and can severely hurt your website. So, you have limited instances of using keywords, and one way to ensure their impact is to use keywords just at the right places to gain maximum SEO benefits.
Divide your article carefully in a specific structure and then select powerful parts to insert the keywords like initial paragraphs, headings, bullet points, conclusion, etc. The search engine bots have a special focus on such important parts of the content structure. Thus using keywords in these parts extensively help search engine bots to discover your site quickly and easily. In that capacity keyword, positioning is among the important SEO factors to be considered.
Strategic content calendar designing
Carefully design your content calendar in advance to streamline the post publishing and save yourself from Nth hour hassles/bottlenecks. It will also allow you a sufficient margin to research and write the relevant content while contextually adding the keywords.
Effective content format with attractive headlines
Make sure that the readers don’t struggle with your content but enjoy it. Make your content comprehensible and add clear takeaways. Neatly format your content and structure it well-using headers, subheaders, bulleted/numbered lists, and other formatting features.
Create attractive titles that compel the audiences to read the entire post. Use powerful and descriptive words. An ideal title packs the entire idea into a short but powerful punchline.
Natural sounding content
Many people have the misconception that stuffing a variety of keywords into posts can increase visibility and ranking. That’s not true. What matters is to carefully research a few high-potential keywords and produce high-value content related to them. Carefully use those keywords at key places like headings, bullet points, and lists. After completing the post, proofread it to ensure that keywords should sound natural and relevant, instead of being unnaturally forced without any context.
Social Media calendar
Carefully create a social media calendar for popularizing your posts over different platforms like Facebook, Twitter, etc. Just a single post at the time of publishing isn’t enough. The top bloggers share each of their posts repeatedly over several months which is why their posts get so many views. But just random sharing won’t work. Plan a solid strategy for sharing the post on the right channels on the right days with the right group of audiences. Thankfully there are many advanced and AI-enabled tools to get such details more accurately.
Refreshing past content
One of the easiest and quickest SEO content strategies is to refresh the old content by adding more valuable and updated information. It will also help in replacing outdated information and data with the current one. Utilize this opportunity to further enrich your content by adding new aspects of the original topic. Don’t forget to do quick keyword research and include the latest keywords.
Infographics have gained huge popularity during the span of the past half a decade. It has created an additional opportunity for content marketers but has also resulted in competition as many players are vying to get the biggest portion of the pie. So, make sure that both the graphics and content should have a rich value.
Make the infographics visually attractive, add data and quick facts, and use the right dimensions to make the visuals clear. The image quality matters a lot. So, invest proper time and attention in creating/inserting graphics. Don’t forget to give credit to the sources from where you got the information, facts, and statistics.
SlideShare is another fast-growing platform where you can upload your presentations. Alternatively, you can also use it to upload documents or infographics. Make sure to use attractive graphics and animation effects without overdoing them. Keep a fine balance between simplicity and charisma.
To make your blog achieve a distinct place among the audiences you need to invest your efforts in content marketing and SEO. Contrary to the common notion, content marketing/SEO isn’t a complicated task that needs professional experts. With the right knowledge, you can also do it on your own. In this blog, we mentioned some of the popular as well as new ways to market your blog/posts through different ways and platforms.
Some bloggers start their blog to build their unique brand while others look at blogging as a full-time profession to earn a regular income. No matter what is the purpose behind creating a blog, every blogger loves to increase the visibility, traffic, and ranking of their blog. The question, however, is how to achieve this. In this post, we are going to share some of the practical and actionable tips to increase visibility. Impact, reach, and search engine ranking of your blog.
Make your site simple, intuitive and straightforward
Build an easy, straightforward design that allows your readers to quickly understand what you are offering them and get what they want just with a glance and few clicks. Such communicative site design will instantly delight your visitors and make them curious to know more about your blog.
Along with neat navigation architecture, you also need to create a harmonious, logical equation between the content, menus, design elements, and colors. Did you know that our brain automatically takes advantage of color-coding to instantly find what it wants? Likewise, the things like colors, typography, and shapes also play a vital role in branding. By maintaining a relatable consistency among all these things you can connect with your visitors’ mind at a deeper subconscious level which influences the decisive factors like stay duration, interaction level, and click-through rate.
Along with the above, you also need to focus on the utility value of your blog. While you try your best to make things quickly accessible for your clients, you cannot be sure that it always works in the desired way. In that case, you need to have a powerful, more tangible tool to help your visitors find what they want. Use a well-designed search tool positioned at the eye level so that the visitors can find whatever they need. It can work wonders especially for visitors with limited time or those working on a compact device like Smartphone. They won’t have to worry about looking for something as they can quickly type, hit enter, and get what they need.
Build a blog that works well across different mobile devices while retaining the same level of positive user experience. Not only will it help you to reach a massive population of over 50% of net users who use mobile devices to access sites, but it will also help you in your SEO efforts as mobile responsive design plays as one of the factors to determine your SERPs ranking.
Speed up your site
Slow-loading website annoys visitors and is one of the key search ranking factors it also earns you negative SEO marks. Whether you want to build traffic, or improve your SERPs ranking the first thing to do is to speed up your website.
Start by analyzing your loading speed with reliable Google tools like Pagespeed Insights and Pingdom. Not only will they show you the real-time speed stats but will also provide practical insights on the major factors responsible for latency and a checklist of important to-do points for speeding up your site. Overall it makes your work easier and straightforward by eliminating the guesswork.
If you are not yet happy with the speed implement after making the suggested changes then it is time to check with your hosting provider. You may need to buy more resources (RAM, Bandwidth, etc.) to support the growing traffic, or upgrade your plan. Communicate with your web hosting provider. Sometimes the poor quality standards can also be responsible for slow speed in which case you would need to replace your hosting provider with a reputed brand offering reliable services quality and following fair business practices.
There are many hosting review sites which will not only provide you the verified reviews about different hosting providers but will also help you make an informed decision by expanding your knowledge about a different aspect of web hosting and how they affect your website like bandwidth, disk space, server, different plans, etc.
Produce high quality information
The real victory for bloggers is to turn the random visitors into regular audiences and subscribers. Creating high-quality content and presenting it interestingly is the best way to keep your visitors engaged for a long and revisit your blog in the future.
For producing awesome content you need the right blend of knowledge and creativity. Put yourself in your audiences’ shoes and think about what type of content you would prefer to read? What are the key information gaps? How should the content flow be designed to make the information both digestible and useful in the real world? How to ensure that the shared knowledge should be instantly and confidently applied in the practical situation? Answers to all such questions will help you create high-quality content that will help your readers to grow in their personal and professional lives. It will help in building trust and eventually turns your blog into a reliable brand that readers can bank on for upgrading their knowledge and overcoming challenges.
No one love to read outdated information or bland content. So, keep aside a specific day in the week to update your blog posts and improves the presentation. There are many tools and methods to achieve this.
Storify your content to give a human touch and instantly connect with your readers
Maintain tone consistency and use a dialogue style. Use the sentences, words, and presentation style that you use while conversing with your friends and relatives. A little humor always does wonder and keeps your content fresh.
Don’t beat about the bush. Directly come to the point. It will help you pack plenty of information into relatively shorter pieces of content.
Don’t use just a single type of content style but offer your audiences a healthy variety. Of course, you don’t have to overwhelm them but a reasonable assortment of videos, tutorials, reviews, case studies, and how-to posts provides you a benefit of attracting audiences across different tastes and preferences..
Use Google Analytics to assess your content, identify the top-ranking content and evaluate the reasons. It will help you create more content with the right set of qualities to attract, engage, and positively influences the readers.
Use images and videos to make your content more interesting and help people better understand the complex portions.
Avoid duplicating or simply rephrasing the content from other sites. Rather do deeper research on the top-performing content, recognize the aspects that yet need to be talked about, and base your content strategy on the same. It will give you the dual benefit of writing on top ranking topics and also providing some new, fresh knowledge to the readers.
Use powerful but compact headlines that compel the readers to read your blog. Maintain the quality consistency throughout the article. Strategically structure your article to provide the best reading experience to your audiences.
Keep your reader engaged for long
More than half of people will just glance around the content searching for the most relevant keywords that align with their intent. So make sure that your content isn’t congested or difficult to navigate. Use a good amount of white space and neatly trim your paragraphs to too short, digestible portions.
Use hierarchical structure and typography that intuitively explains the importance and position of different content pieces in your article. Suppose you are talking about writing great content and one of the headings is readability. After mentioning the art of creating readable content if you also want to present some readability checking tools then it is good to use a sub-heading with 2 introductory lines followed by a bulleted list of top 5 tools with a single line description of each. It gives an appealing cogent look to the content, enables readers to quickly scan through the important parts of your content, and also makes it easy for the search engine bots to discover your site during the relevant search queries.
Ethical but effective ways for search engine optimization
A major objection of bloggers is to increase their visibility and the best thing to do is to optimize it for search engines. In simple terms, you need to design your site and content in such a way that your blog gets indexed and starts appearing in the relevant search results. Gradually keep on optimizing the website and content to improve your ranking steadily to get visibility on the first page of Google. You cannot expect to rank on the first page for any search inquiry related to your niche. However, the keyword research will help you identify the high potential keywords and carefully work on your content strategy to rank high on those keywords.
Every blogger wishes to improve the visibility and ranking of their blog. While there isn’t any magic wand to achieve this objective there are a few strategies and methodologies that can help you a great way if you follow them constantly and strategically. In this blog post, we presented some actionable tips insights on this topic. By creating a checklist based on these tips the readers can reasonably improve the visibility, traffic, and ranking of their blog.
Building traffic for your new blog isn’t an easy task. Even more difficult is to turn traffic into a dedicated community of readers and subscribers. Even bloggers with exceptional writing skills may not get the encouraging outcomes in the beginning. In many cases, one thing that they miss is the connection with audiences. In more precise terms, many bloggers just deliver the content instead of directly communicating and interacting at a more personal level with the readers. There are different ways in which you can communicate efficiently with your audiences. In this post, we will talk about some of the effective communication platforms and techniques that will help you earn the trust of your targeted audiences and turn them into a loyal community of readers and subscribers
Write blog posts that connect at a personal level
It is a no-brainer that the best way to connect with your audiences is to write informative blogs that bond with them at a personal level, For that you need to write the well-researched content and deliver it in a language that leaves a direct impact on your targeted audiences.
· Present easy and practical solutions to the primary challenges of your audiences
· Write in a clear concise language and talk to your audience using conversational language
· Use real life examples to drive your point and connect better with your clients
· Avoid using too many jargons as it takes the personal touch away from your content
Strategically use Social Media to interact with your audiences
With the increasing interaction of social media, it is certainly the best platform to gain some organic popularity and build a loyal community of readers and subscribers. To be honest most of the top bloggers have achieved the winning position not just by writing great content but by combining it with the extensive social media strategy.
Many people think that just creating social media pages or joining a group is enough. Others just share their blog posts on social media, without ever checking their reach or engagement. If you are looking to derive benefits out of your social media engagement then you need to be active. Communicate with your social media audiences one on one. Tell them about your blog’s personality and publish the content that prompts conversations.
Here are a few prime platforms that help you connect better with your audiences:
You can also use social media to run contests and quizzes, or distribute freebies.
Using engaging, high-resolution image is a sure-shot strategy to instantly attract people. Also consider platforms like Instagram and Pinterest especially if you write on a designing-related niche like web designing, interior designing, or fashion designing. Such image-oriented d social media platforms are equally great for bloggers who write on celebrities or food. In short, if visuals play a central role in your blogging niche then you just cannot afford to ignore Pinterest or Instagram.
Just keep in mind that the competition is high on social media platforms. If you don’t want your message to be lost in the crowd then you would need to post engaging social media post with very high-quality images with a clear distinguishing element.
Create engaging videos
Video is certainly the most powerful tool to create instant relations with your client- even better than images. The moving pictures and changing facial expressions, voice, eye contact, and even the body language- video allows you to use every personality trait to leave a multi-level impact on your audiences. Moreover, being essentially interactive, it also prompts your audiences to act.
Being essentially passive the text content allows readers to read the content from their perspective and leave out the message that they don’t wish to acknowledge. They intake only the information that matches their biased opinions and filters out anything that they consider to be odd.
Video allows you to overcome this issue by offering a fully interactive medium where you can use your presenatoin skills, communication skils and body language to drive your point and interact more effectively with your audiences. Best of all it allows you to show your confidence that helps in convincing audiences to change or at least review their thoughts.
Build one on one connection with emails
While social media and videos allow you to build trust and convince your audiences, they are nowhere near when it comes to the impact of email in driving sales and conversions. Many top bloggers use blog posts social media and youtube channels as a strategy to build the email list. With a massive list of contacts, they start brainstorming on the best email marketing strategy and carefully execute it to increase their sales and revenue.
Email marketing is a combination of art and science, you need to have exceptional copywriting skills and at the same time a keen knowledge on how to use the email marketing tools and techniques in the right way to derive maximum RoI. Thankfully nowadays many tools automate a larger part of the process making it less tedious. That said, it is you who has to decide the ideal email marketing content strategy as per the demographics of your target audiences.
Direct communication with your targeted audiences is the key to build trust and turn visitors into regular readers. There are different ways, platforms, and formats of communication that will familiarize you with the audiences and help you win their heart. In this post, we mentioned some of the popular options. Based on these options you can prepare a checklist and work on the same to increase the traffic and popularity of your blog.
One of the best ways for effective blog content promotion on facebook is to promote it on Facebook Audience Network- the in app advertising network for the mobile apps. It is a form o off=page advertising. Not only does it claims a tremendous traffic of 1 billion+ every month, but it also helps in more audience targeted advertising for better and more personal impact.
Some strong reasons to choose facebook audience network for advertising are:
Lower CPC (Cost-per-click) prices than many other paid media
Extensive Targeting options to effectively reach relevant people with higher conversion potential
Boosts organic reach if the ad
Seamless set up and management of ads
In this blog post we will discuss how to attract more clicks to your ads at relatively lower prices:
Share latest posts on facebook
Start by sharing your blog post link on your official facebook page to gain visibility.
Sharing your post will notify some of the people who liked that page.
It will prompt some of them to engage with the post by liking of sharing it. It will most possibly have a sort of ripple effect- encouraging a few others to engage, like and/or share the post. Eventually it helps in increasing popularity and building curiosity around your post and content.
While sending the link, approach the people who are closely familiar with you- friends, families and colleagues. Don’t hesitate in asking them to like the post so that you can improve the CTR of your facebook ad.
Likes increases credibility which attracts more clicks.
Strategic Facebook post boosting
By boosting your post you can easily promote it and build better visibility to your content. For that you need to start by determining a reasonable budget that you are comfortable with. Carefully select your targeted audience to leave maximum impact and finally click the button boos post/??
It is always better to start tentatively and move ahead only after assessing the results. Use RoI approach to ensure that you are getting best outcome out of your ad boosting investment. Divide your budget into many small portions and go for single day campaign. It will offer you required flexibility to change your strategy or scale your budget to ensure optimum outcome.
Now one question may come to your mind- how to measure the metrics for ascertaining the impact of your facebook ad campaigns. For that you can use Facebook campaign checkups. Here you will get quick overview of the key elements like :
CPC or Cost per Click to check how much it costs to get a single click on your promoted post
CTR or click through rate: to gauge the interest generated by the boosted post among your niche audiences
CPM or cost per mil- To calculate the cost your spent for getting per 1000 views to your boosted post.
Use headlines that instantly connects the audiences
Use headlines that instantly attract the readers and prompt them to click and read the content. Add a solid punch to emphasize the USP of your content and why one must read it.
Don’t be in compulsion to use your post headline as the ad headline. Be creative and come up with another, fresh, appealing headline for your ad.
A good headline:
Show specific benefits to the reader
Boosts credibility by including facts and number
Avoids exceeding 40-70 characters when creating an add
Talks a bit casually and use action terms like save, get, do and learn
Employ unique visual art
It is a no-brainer that pictures communicate faster than words, and research studies actually prove that. It is especially true when we talk in the context of ads. The main objective of ads is to communicate most in the least time without compromising on the message or impact. Right visuals can help you a great way in achieving this objective.
Just like copied or spun content, the stock and free photos give a bland, unimpressive look to your ad and the audiences generally scroll past it. As these stock photos are available for free, a majority of publishers and advertisers may have already used them for many times and on different platform which make them loose their uniqueness. Moreover, these photos generally lack the fine details and unique colour chemistry. So, consider investing in ad-designing. You can either tell your in-house graphic designer to design the advertisement banners/visuals or alternatively you can hire one thorough the sites like Fiverr or freelancer where you can get good talent at reasonable prices.
Do some R&D on your competitors and similar ads to get an inspiration on the colours, designs and overall presentation of the graphics to leave a definite impact on the audiences.
Write unique copy
Write a high impact copy that compels people to click on the link. Keep in mind that people won’t read your content during the first interaction. The will read the ad copy which means the better quality of ad copy increases the probabilities of your content being clicked.
Here are a few things to keep in mind
Facts and testimonials increase credibility.
Engage people’s attention by asking questions
Provide solution to various common problems.
Show the next step by using clear call buttons
Write headlines that directly connect with the user’s intention
While influencer marketing does help in enhancing you its reputations, it might not be affordable for all. By advertising it on Facebook Audience Network, you can reach out the most relevant audiences who are more likely to click the link.
Have you ever wondered how the top bloggers are able to earn 6-figure income? What are the strategies they follow a how do they get so many engagements on their post? Well, it is all abut the ethical content strategy make the content shine and increase the traffic. In this blog we will talk about some of the major content techniques to adopt for gaining a distinct position on SERPs while also increasing the traffic and interaction:
Focus on specific niche and identify relevant trends
While you should have a passion for writing, it is equally important for any blog to have a specific focus and niche. Your blog should instantly connect with the niche audiences by delivering them focused, well-researched and contemporary information that adds value to their knowledge and work. It will keep them engaged for long and prompt them to subscribe your blog. So, once you have chosen a specific niche, invest your efforts in researching the niche-related topics with high potential.
Writing on already trending topics allows you to ride on the existing wave of popularity. In other words you can attract a good traffic with fewer efforts.
There are some great tools that help you check the trending topics.
Use right headlines to captivate people’s attention
Headlines can be compared to the outer packaging of your content. Even a great product fails to attract the attention if the packaging is shabby. So, work seriously while creating headlines for your content. The challenge is to pack super power into a compact format. You might have observed that the headlines of blog posts by top bloggers have a unique appeal that prompts you to click the link and read the post, even if you don’t have plenty of time. Well, that is among a few key factors that help them achieve popularity and stardom! The good thing is that you don’t have to rack your brains to come up with a unique headline. There are some great tools to make your work less difficult.
You still have to invest your creative efforts but these tools will give you the suggestions that will make the process more defined and enable you to invest calculated efforts.
Content can visually be scanned for quick first impact
After headline, the next thing that really matters is the overall visual structure of your article. Did you now tat before reading the article people generally look at a quick overview of the visual structure? The lengthy, overflowing paragraphs give a scary look and put them off. So, break your content into small digestible paragraphs of not more than 4-5 lines (maximum). Also use bullet points and lists to give your content a neat, organized look. Use bold headlines to properly categorize different sections of your content. Using H2 or H3 tags will make it easier for the search engine bots to navigate meaningfully through your content. It will also help mobile users to quickly scan through main sections of your article.
· Use sub headlines to further emphasize your points
· Use digestible small sentences
· Break up text with bullet points
· Tastefully insert images at appropriate places in your content
Your post should also be quickly comprehensible for the readers and provide to-the-point solutions to their queries. Respect your readers’ time and use brevity as a tool to keep them engaged.
There are many tools in the market that can offer you the complete information about readability of you content. Working on those insights you can optimize your content to make it comprehensible for readers and easier for search engine bots to discover.
Invite subject experts as contributors
Having experts on your website can significantly increase its value and builds a distinct brand authority among the audiences. For that you have to research well and build a strong strategy to invite experts in your niche to contribute insightful content on your blog.
Register on mention.com. Start by entering your brand name and upon being promoted you may enter other brands that you want to monitor in order to conduct a shoulder on shoulder comparison.
It will show you the different social platforms where your/your competitors’ brands have been mentioned and the people talking about it. Now sort the list to search for niche influencers. Having niche influencer talking about brand means they are already familiar with it and are more likely to accept your invitation for contributing on your site- provided you approach them in the right way and do your homework well.
Buzsumo is another important tool that can help you in finding the influencers who engage with or endorse specific brands.
It will offer you the complete overview like the content type, traffic, and use of keywords etc. so that you can identify the right influencers whose content, traffic and engagement style aligns with your specific objectives.
Create unique featured images for quick impression
Feature images when used wisely, is a powerful way to offer a distinct appeal to your site.
In fact the featured image is the first image seen by your audience on your page.
Featured image also happens to be most shared image on the social media channels. So treat it with utmost respect and ensure that it should have a grand impressive look.
You just don’t need a good featured image but have to use the image that simply claims the limelight among many other images.
There are many easy graphic designing tools like Canva that allow you to create a unique catchy design with quick tools and automated steps.
Besides there are a number of readymade customized templates that make things even easier for you.
Rectangular featured images look great on thumbnails and Facebook.
Before you start creating, properly researched social media image size
Right, logically defined content strategy can play a vital role in increasing traffic and engagement rate. Along with the quality of your content other features like right headlines, proper content structure and easy readability are also important to engage more people with your content.
Technical SEO plays a vital role in your overall SEO strategy. It is more precise in nature and there are different solid metrics to measure it. Besides there are many tools that allow you to identify the gaps in your technical SEO while also providing you the deep actionable insights on how to repair it? In fact if you would carefully go through the upcoming Google update in May this year, you would notice that it deal with many aspects of technical SEO
In this blog we will talk about how to optimize the technical SEO of your site to increase engagement, visibility and clicks:
Core web vitals metrics to enhance user experience
As you are aware that this may Google will bring its page experience algorithm which will involve, among other factors, the core web vitals that include
FID or the time it takes for a visitor to interact with your page. Ideally it should be below 100 ms.
Largest contextual paint: It refers to the time it takes for the largest content on your page to be loaded in visitor’s browser. The recommended time is less than 2.3 seconds
CLS or cumulative layout shifts: This metrics applies to the visual steadiness of your element on a device screen and the recommended level is .1 seconds.
While the core web vitals may seem quite technically complex to measure, the Google Search console can provide you the accurate site metrics without any technical complications or manual efforts on your side. Just enter you URL and with just a few clicks you can get the details as well as insights and recommendations.
Here are a few ways to optimize core web vitals:
· Use Lazy-loading option for general images
· Optimized image formats to make them browser-friendly
Identify crawl errors on your site
Crawl errors refers to the situation where the search engine couldn’t find a specific page on your website.
Google search console enables you to check the crawl errors but you would probably like to use more advanced tools for the purpose like screaming frog, seoClarity and Deep crawl. These tools take you to the page with the crawl error so that you can do the needful.
Here are a few ways to repair it:
Use 301 redirects for correctly implementing all redirects
Properly go through the specific error pages to determine where you would like to redirect them
Also search the instance of redirect loops where the same URL redirect to another URL for many times thus creating a kind of back and forth loop.
Check internal /outbound broken links and repair them
Link structure works as a navigation guide or both search engines and human visitors. If a user clicks a link which leads to a nonworking URL, it puts off the people and compels them to leave your site.
So, identify some of the issues that disturb the navigation experience of your audiences. A few such issue include
· 301/302 links redirecting to a different page
· Links leading to 4XX error page
· Unlinked pages
· Very deeply interlinking structure
You can either update the target URL or simply remove the link.
For that you would need to go for a thorough site audit to repair the broken links issue.
Delete thin or duplicate content
At all costs avoid copying the content from other websites as it not only results in negative SEO marking but also attract the Google penalties. Along with the some other factors that cause thin o duplicate content include multiple live versions of same sites, faceted navigation page replication
In case of two site versions, immediately do the needful so that Google should index only a single site version. Google doesn’t know that both version belong to the same site and in its perspective each different domain belongs to different website.
In a search engine’s perspective the following URLs represents different websites
A few tips
· 301 redirects set up primary URL version. If www.yoursite.com is you primary version then URLS like https://yoursite.com should redirect to that version.
· no-index/canonical tags Implementation on various duplicate pages
· preferred domain and parameter handling setting in Google Search Console
· Deleting duplicate content from different portions, posts and pages
Make your site HTTPS for fully encrypt communication with buyer
The sites that lack security, also called HTTP sites is not only counted as a negative SEO metrics but also stop buyers from making purchase form your site as they are concerned about the safety of the data they will best haring like address, PAN card, social security number and credit card number. So you lose SEO points as well as buyers. On the other hand the HTTPS encrypts any data that users share with you like Pan Card and social security number. It helps in preventing data leaks and having.
Technical SEO plays a pivotal role in any SEO strategy. By working on technical SEO you make your site more appealing to the visitors by enhancing their experience. AT eh same time the right technical SEO strategies make it easier for the search engine bots to navigate through your website which helps in easy indexing and inclusion in relevant SERPs.
While digital technology creates immense opportunities to start your website and technologies/CMS like WordPress make it easier and almost free to create your website independently, the increasing competition in every field- right from eCommerce to blogging, may prevent you from growing your brand or revenue. However, with a keen competitor SEO analysis and improving your SEO strategy accordingly, you can outpace your competitors in a reasonable time. In this blog we will mention some of the powerful and effective tactics to track your competitors’ SEO:
Track the SEO profile of your closest competitor
If you want to enjoy a competitive edge on the SERPs then start by identifying your nearest competitors to gain more clarity.
Start by finding some direct keywords for your business. For instance, if you are running a fashion store in Georgia, try searching for eh term fashion store Georgia and focus on the top results, especially the top 5. Pick the most relevant competitors and closely study their site and content. What text format they are using? Are they posting videos or infographics? Is it a whitepaper that frequently ranks in top searches or is it a general blog? Al such questions will act as a precise reference to help you plan things.
Track backlink profile of your competitor
The importance of backlinks can never be ignored. However, as opposed to the older days, you can’t just buy backlinks in bulk from many low-quality sites and expect an improvement in the ranking. Instead, you should exclusively concentrate on the quality (not quantity) of the backlink.
One of the easiest and most practical approaches is to track the backlink profile of your competitor using Moz tools and then try getting backlinks from those sites. Writing for influential blogs is also a ret way to increase your back ink value. Start by signing specific companies and invite guests to your blog. In return, you might ask them to link back t your side on their homepage or blog post??
Study the keywords that your competitor is focusing
Keyword Analysis is extremely important when we talk about enjoying compete for advantage. With the right keywords strategy, you can significantly increase the chances of your pages ranking high during the relevant searches. One of the major factors that help competitors secured a better position than your site is the right choice and use of keywords.
Many tools can help you do a deep analysis of keywords and make it easier for you to steadily build your distinct position.
Deeply study the content on your competitor’s website
Powerful content is at the core of any SEO strategy. That’s the reason why it becomes important to regularly conduct detailed content auditing so that you can further improve its quality and update it to the latest information/developments to keep it relevant for your present audiences. Moreover, it is equally important to adapt your content to strike a chord with your targeted audiences.
· Carefully read the content on your competitors’ website
· Take inspiration from unique features of their site like website design, audio/visual content, and site navigation structure
· Brainstorming with your content team to create a content strategy that is way better than your competitor
· Research most potential keywords and incorporate them naturally in your content, the title, Meta description, etc.. Volume, length, and other attributes matter a lot when talking about keyword strategy.
· Regularly study what’s happening on the social media pages of your competitor and accordingly create your own social media strategy to outdo the competitor
· Especially read the customers’ feedback on you competitors’ site to understand their strengths and weakness. The objective is to optimize your features and content accordingly to present yourself as a better alternative
As the competition is growing rapidly in the digital sphere it becomes challenging to secure or retain a good rank on search engines/ one of the most specific issues with the new age marketers and brands is how to outpace your competitor. It needs a complete strategy and powerful tracking. In this post, we shared some of the best and relatively practical ways to perform competitor tracking and work on your SEO strategy to get better visibility and ranking than your competitors.