If you think that you are no longer able to create fresh content as a blogger then there is no need to worry. Many bloggers pass through this phase that can be termed as writer’s block. In that case, you don’t need to panic. Just convert the challenge into an opportunity for learning new, more interactive methods of connecting with your audiences. Here are a few different ways and platforms- apart from producing blog posts- for connecting effectively with your audiences:
Podcasts
Podcast is among the best options for bloggers who don’t have the time to write long form posts. Many people have a misconception that creating Podcasts is a difficult task and needs a professional training. The reality is different though.
While it is true that you need to have good presentation skills, there isn’t any long, complicated learning curve involved. Just act smartly and identify the key factors to learn. The first thing is to pick the right format. If you are great at interacting with people then go for interviews with the achievers in your niches. The travel bloggers can interview celebrated travel experts, bloggers and enthusiasts. Likewise, if you write on education then consider interviewing the academicians, professors and distinguished teachers.
Make sure that your interview should be packed with different interesting questions but not too overwhelming for audiences to decide a takeaway. Think about the value of the interview and frame each question accordingly.
The objective is to help the interview reveal the relevant stories and key incidents of the interviewee while enabling audiences to pick some tips and strategies to replicate the similar outcomes. Talk with interviewees about how did they start, challenges they faced, tricks to overcome them and how did they reach to the today’s level. The trick is to maintain a fine balance between interesting anecdotes and practical, actionable takeaways for audiences.
An easy way to find the right people to be interviewed is to search for the ones who have already appeared in the podcasts or publish\c speaking. Also utilize the opportunity to note down the questions and flow of the interview and how the interviewee did reacted to different questions. It will save you from repeating the same questions and asking the matters that interviewees love talking about. It goes a long way in adding a rich value to the interview and makes it more engaging.
YouTube Videos
YouTube Videos opens doors to a wider set of presentation formats like interviews, tutorials, or highlighting just any specific aspect of your niche in an interesting way that attracts the audiences. It allows you to use your creativity the way you like without restricting it into a specific format.
The travel bloggers can simply create videos of the most recent places they visit. They can make it more interesting by highlighting interesting aspects that define a travel experience like local foods, natives, hotel experience and travel. To make it more valuable you can mention the overall expenses with a detailed breakdown like average cost of food, hotel tariffs, and entry tickets to different tourist places.
Webinars
Webinars provide the information in a digestible format and closely mimic the live presentations which make it quite popular among the digital audiences.
Let’s be honest- hosting a live webinar isn’t everyone’s cup of tea especially for beginners. Such reluctant people can opt for recorded seminars. What matters most is the content and how is it presented.
The objective is to help your audiences attain a well defined goal following a specific strategy. Be very specific to make things straightforward and keep everything on track. Narrow down the topic and pick the key aspects that you want to emphasize on. It will help you channelize your content in the right direction and create a cogent workflow. It will also allow audiences to know the specific takeaways of the webinar that helps in building the right mindset.
A popular and rewarding strategy to enhance the overall impression of your webinar is to support your content with examples and anecdotes. Try building a specific flow into your topic which will encourage the audiences to watch your webinar till the end.
While creating the webinar content and flow, it isn’t uncommon to wander off the course or procreate the topics. So, consider reviewing and revising the content to keep it to the point and maintain an interesting flow. Identify and pick out the unnecessary portions as no one likes fluffy, zero-value content. Keep only those portions that deliver value and create interest.
Also consider storifying the mundane topics to make sure that the audiences aren’t put off before reaching even middle of the webinar.
EBooks
Producing an eBook is another great way to market your content. It is also a great option for repurposing the content by grouping different posts on a single topic and presenting them in a logically connected manner.
While creating an eBook keep in mind that it should work like an usher to bring the audience to your blog. Start with the introduction and then talk about your expertise. If possible add contextual links to your blog so that as the readers are in the right frame of mind to click or open the links.
Start by understanding the demographics of your preferred audiences and the key factors like their challenges, aspirations, income, education and other social factors. It will allow you to use the content that delivers relevant value and is presented in the language that is preferred by the audiences. As a result such content delivers personalized experience and bring readers nearer to you. This familiarity goes a long way in building trust and getting new visitors/readers to your blog.
Conclusion
One of the major challenges faced by bloggers is Writers’ Block. They feel short of ideas and aren’t able to formulate their thoughts in a cogent, meaningful written format. They can utilize this time for exploring different mediums and platforms to market their content to a different set of audiences. Along with a fresh respite from regular writing job it will also help bloggers to diversify their portfolio. In this post we mentioned some of the best ways and platforms for bloggers to share their knowledge in different ways.