The ultimate guide to changing your WordPress theme without errors

Ultimate guide for switching WordPress Themes

One of the major strengths of WordPress is that it allows you to easily revamp the entire look and feel of your website by changing the theme. You don’t have to spend hours on cumbersome technical processes or go through intricate scripting/coding rituals. The technical process of switching between themes is straightforward and uncomplicated but you would need to consider some key points to maintain the vita characteristics of your website, offering a friendly user experience and retaining the mission-critical data/information and elements. Let us learn about some of the important things to be considered while switching your WordPress theme.

Tracking

Tracking plays a vital role in the WordPress sites especially if you are a professional blogger. The services like Google Analytics or other tracking codes allow you to constantly monitor and deeply analyze the vital aspects/elements of your site performance. Many advanced WP users prefer to manually add the tracking code in footer.php file of your theme instead of relying on a plug-in. So, you risk losing your entire tacking data if you forget to copy-paste the tracking codes of your footer.php file to the new theme.

Sidebars

Sidebars in the WordPress allow you to guide your visitors through the menu, emphasize the key portions of your site by offering them an eye-friendly position or even enhance the revenue opportunities by adding sponsored URLs, or advertisements in the sidebars. For that, you would need sidebar widgets. Keep in mind that not every theme supports widgets. Many users make the mistake of transferring their site from widget ready theme to a non-widget theme and end up losing all their important sidebar elements/customizations and it complicates the things, adds stress and wastes time. Another thing to consider here is to manually add the modified codes of your previous theme’s sidebar.php file to the new theme.

Code snippets

Copy-pasting the snippets like functions.php is a nice way to work quickly with your WordPress site but at the same time you may also lose these vitally important elements during the process of modifying your WordPress theme. The easy way to prevent this possibility is to copy-paste and store these snippets in your system or note them down manually. Diligently check your theme for the extra snippets that you copy-pasted from online sources. As you find any such snippets, instantly copy them and store at a safe location of your computer. The best way is to create a relevantly named file or folder and paste all such additional snippets there. To be on the safer side you may want to take its print out as well.

Back Up

While transferring your site from an existing theme to a new theme, you cannot confidently predict the things and hence it is wise to protect yourself against any unexpected issues. Creating a backup is the ultimate way to protect your old site’s data and content throughout the transferring process. Using the verified, trustworthy plugins is the best and easiest way to back up your site data and content. It automates the process, eliminates human errors, and saves your time and efforts. One of the most popular and reliable backup plug-ins is Backup Buddy that is trusted both by new and seasoned bloggers.

RSS/FeedBurner

Many bloggers actively use Feedburner that also helps in providing your feed subscribers’ analytics. Many friendly WP themes have easy provisions in their settings panel for facilitating feed burner integration. So, make sure that your feeds are kept directed to the Feed Burner otherwise your blog would have 2 RSS feeds that would complicate the matters and interfere with the actual data. So, it is important to confirm that your feed/URL should point to the feed burner so that you should not lose the tracking of your feed subscribers.

Final Testing

Due to the demanding job of transferring your entire site and its elements to the new site, it is not uncommon to have the issues with output. The last thing you would like is to disturb the friendly user experience of your website that can annoy your audiences. So, even if you have adhered to the guidelines mentioned in this blog, it is wise to be on the safer side and test each web page and all the key features of your new theme like blog post page, contact form, 404 page, sidebars, footer/header menu and interactive features like comments. The looks of your website also matter a lot. So, make sure that all the existing features menus and plugins of your WP site look appropriate and offer a nice, well-organized view to your visitors. Also, ensure that there shouldn’t be any significant or disturbing change in the overall user experience of your website post the changes.

Conclusion

Switching WordPress themes is a relatively easy and straightforward process. However, If you are transferring your existing site or blog to the new WP theme, then you need to be very careful to make sure that you don’t lose any vital elements or key characteristics of your website. It is advisable to prepare a friendly checklist containing all the major points to avoid costly mistakes and ensure a smooth transition.

Pagelayer 0.9.8 Released

The Pagelayer team has released version 0.9.8.
This version has many UI and UX improvements for the Pagelayer Editor.
The following is a list of changes :

  • [Task] In the editor, improved the widget border colors for better user experience
  • [Task] Improved the right click options UI and added icons
  • [Task] The widget left bar has been improved
  • [Task] Improved the search box UI in the left bar
  • [Task] The widget properties UI has been improved
  • [Task] The editor bottom bar UI has been improved
  • [Bug Fix] Testimonial widget was not working. This is fixed.

The Pagelayer team will be launching many more changes in the upcoming version they have thanked the WordPress community as they have reached 80000+ users.

The following is a screenshot of the new 0.9.8 :

The New UI in 0.9.8

About Pagelayer
PageLayer is a WordPress page builder plugin. Its very easy to use and very light on the browser. Pagelayer works with any WordPress theme. Pagelayer is a real time editor and you can create beautiful web pages in a few minutes !

7 result oriented SEO tips, tools & techniques to improve your blog ranking (updated 2019)

Best SEO Tips and Techniques

As a blogger, you need a good ranking and other SEO benefits if you wish to enjoy good visibility, revenue, and reputation. However, due to the high competition, it is not easy to get the SEO benefits. In this blog, we have discussed some tools, techniques, and tips to improve your SEO without having to appoint an external agency. Without delaying further let us share the expert tips and tactics with you.

Use selected Long Tail keywords

Go for 2-3 Long tail keywords that will help you concentrate fully on optimization and will also help you to create a value-rich blog post touching multiple aspects of the same issue thus offering maximum satisfaction to your users’ queries.

It also keeps the search engines happy that your blog post is reader-friendly and promises a positive user experience. Thus you can also expect an improved ranking on the search engines as well.

Here are some tools that can help you:

·         Google Auto Complete Tool

·         KWFinder

·         SemRush

Use the keywords strategically

Along with the keywords, the position, and sections where you use them in your blog post is also important.

There are some essential places where you should try to include your keywords: title tag, headers & body, URL, and Meta description.

Placing the keywords in the below mentioned 4 strategic places will fetch better results.

·         Title tag: As this is the very first part of your content that is highlighted in the search engine result page and leave the first impression on the client.

·         Header: Insert the keyword in the first half of your title to make a quick connection with the readers and prompting them to click right away

·         Body: The first keyword would ideally be placed appropriately within the first 3 parts of your post. However, make sure that it should not interfere with the natural flow of your post. Avoid forcefully stuffing the keyword as it will harm your SEO. A good way of using the long-tail keywords is to use questions as a headline.

·         URL: Also make sure that your burl should contain a naturally sounding long tail keyword.

·         Meta description: It gives a gist if your post. Including a keyword in your meta tag will help the search engines offer you better visibility during relevant search results while at the same time connecting quickly with users’ intent.

Go for mobile-friendly site

Most of the people use their mobile phones to conduct search and the mobile-friendly sites are rewarded by Google with a better position. So making your site a mobile-friendly can significantly increase your chances of getting more SEO benefits while at the same time allowing you to widen your reader base.

For that you need to go for responsive design. A responsive design offers a uniform friendly experience to all the users irrespective of the device, screen size and the browser they use to browse the internet.

So you will get the double benefits of keeping the major search engines happy and gaining a good position there and also offering a positive user experience to your readers.

Use Keyword research tools

Keyword research holds prime importance when writing a blog post but it could be a daunting and tedious work that requires much attention and lots of hours. Thankfully you can now use a number for keyword research tools that can help make things easier and quicker for you. Based on the available data, content intention targeted audience and other fine details, these tools can suggest you the most rewarding keywords that will help you gain a distinct position in search engine page during the relevant searches.

However, due to the mushrooming of a wide number of keyword research tools, it becomes vitally important to find the ones that are genuine and guarantee the best rewards. Here are some of the best keyword research tools that you should be using for real benefits

·         Ahrefs

·         Google Search Console

·         Moz Keyword Explorer

·         Semrush

Increase stay duration

Stay duration is another major point that the Google or another search engine consider while determining your ranking during a matching search query. To increase the stay period you should write a friendly guest post in a refreshing style without wasting the time of your readers. How quickly and precisely you offer them an answer to their queries/concerns determine their say duration on your blog.

Proper use of power words will not only increase the stay duration of the readers but will also be appreciated by net users who prefer to scan through the content instead of reading it word by word.

Enjoy the brand advantage

Branding is vitally important when it comes to SEO. The more people search for your brand name, the better ranking you can expect on Google. The major concern is how to encourage more and more people to search for your brand or click on your link. There isn’t a clear single word answer for it but here are some tips that can help naturally convince the audience to click on your URL

·         You can use an exit pop up to get the email addresses of the visitors that are visiting your site.

·         Alternatively, you can also use the general forms for the same purpose of collecting the emails of your visitors

·         The email marketing can also be used to spread the awareness of your brand and get more unique clicks on your URL. Other methods include chatbot subscriptions, social media and getting exposure to local newspapers and magazines.

Support your claims

 Another way to enhance the SEO of your blog is to support your statements with solid evidence in the form of stats and facts. It assures the readers about the genuineness and usability of your content while at the same time keeping them engaged throughout. Besides, you can also go for the engaging presentation styles like graphs, charts, and excerpts from the experts. Don’t forget to credit to the related sources when using data or other supporting evidence.

If you wish to create your visual media for presenting the stats, then here are a few free resources that you can employ for the purpose.

·         Visme

·         Online Charts

·         Portly

·         ChartBlocks

·         Tableau

·         Data Wrappers

Conclusion

SEO or Search Engine Optimization plays a key role in improving the ranking and visibility of a website. To facilitate and streamline the SEO tasks, it is important to work wisely and follow an organized strategy. In this blog we have shared 7 best tips, tools and techniques that will help you a great way in improving your blog ranking. The list contains the latest information  and resources for meeting the specific SEO guidelines of 2019.

Pagelayer reaches 80000+ Active WordPress Users

Pagelayer, the new and website builder software has now achieved a new milestone of 80000+ active wordpress installs :
https://wordpress.org/plugins/pagelayer/advanced/

Pagelayer has been growing steadily and new features are being introduced really fast. Pagelayer has managed to jump from 70K installs to 80K installs in just a weeks time. Pagelayer is being used by many theme developers who are offering their themes on PopularFX and wordpress.org sites.

About Pagelayer
PageLayer is a WordPress page builder plugin. Its very easy to use and very light on the browser. Pagelayer works with any WordPress theme. Pagelayer is a real time editor and you can create beautiful web pages in a few minutes !

How Google’s E-A-T algorithms can impact your blog (Are you prepared?)

How Google’s E-A-T algorithms can impact your blog and best tips to follow

To offer better user experience Google keeps on introducing new updates and some of them have a deeper impact on the overall SEO health of a blog or a site. One such update is the E-A-T algorithm update. In this blog we would learn about the key impact of E-A-T algorithm update on your blog and what are the best ways to stay safe from its negative impacts that can hurt your rankings:

What is E-A-T update?

In short, the E-A-T is an abbreviation for Expertise, authoritativeness, and trustworthiness. Hence it includes multiple factors related to the content and other related elements of your website or blog that help visitors to determine your expertise/authoritativeness (like proof of formal qualification) or play a definitive role in building trust (like reviews).

What types of blogs are most affected by E-A-T updates?

The major impact of E-A-T updates is on the YMYL pages. YMYL or Your Money Your Life is a specific Google term that stands for the web pages with a potential impact on users’ finance, health or life quality.

Hence the E-A-T update has a major impact on the websites and blogs related to health & nutrition, medical supplies/content, wellness and other sites related to such or similar categories.

 At the same time the data suggests that this update also have some impact on other sites that are not directly related to the above-mentioned sphere- like digital stores and business websites.

How to save your blog from the negative impact of EAT?

This is the most important concern of the bloggers. Depending upon the advice by the SEO experts and data-backed real-life cases; there are several ways in which you can remain on the safe side. We are mentioning 5 best ways to save your blog against the negative impact of E-A-T algorithms:

High-Quality content (accuracy, language, and presentation)

The very first thing is to make sure that your blog does not have a shallow content that contains blatant grammatical errors or a total lack of supporting data. It becomes double important when the content in the question is related to the crucial matters like medicine, finance, nutrition, health or personal wellness that can have a long-lasting impact on the overall life of the readers. It is equally important to research well over the content and provide a wholesome post that should answer the maximum queries of your readers and leave them satisfied.

For instance, while talking about solutions to the specific issue you should dive deep into the different aspects and offer a well-designed set of solutions backed by the verifiable data.

The presentation also matters a lot especially when we talk about mobile users. Balanced use of bullet points, lists, quotes, and datasets (graphs, charts, etc.) instantly encourage the users to trust your content and read the entire content. Some readers might also leave positive reviews and share the content on their social media.

On the other hand, the overflowing paragraphs, lack of charts and graphs, or using eye-stressing fonts can compel the visitors to quickly click the back button instead of reading the entire content. 

Credible About Us Page

Another major factor is the authority of the site owner/blogger. So, be very careful while creating your about us page.

 Along with mentioning all your relevant qualifications and achievements in the About Us page you should also use the specific elements/format types that can be considered as the hallmark of genuineness like :

·         Scanned images of certificates, awards, and other documents

·         The expertise of you and your key team members

·         Relevant media mentions with URL and images (for print media)

·         Genuine client reviews with verifiable data like name, images and contact info/websites

·         Any felicitations by reputed organizations like Government bodies, etc.

Expertise of authors

Make sure that all your site authors should have a dedicated well-designed author page with detailed information highlighting their qualifications and credentials. It proves that not only the site owner and the administrative team holds expertise but even the authors sharing their thoughts and advice also possess high qualifications, and deep experience/expertise in their respective fields.

Also ensure that your theme is designed to automatically display the author information at the end of each article. Along with adding to the credibility of their posts, it will also encourage the reader to trust the genuineness of the content. Besides, there are good chances that interested readers may also post their queries in the comment sections regarding other issues related to the same subject.

The dedicated author page should ideally have:

·         Personal blogs owned by the author

·         Bestselling Books on the subject written by the author

·         Participation in major industry events, seminars, and webinars along with verifiable information

·         Major awards and accolades in the relevant subject field

·         Other trust-building factors like special services rendered to organizations of distinct reputation

·         Major voluntary or charitable works by the author in the same field

Reputation building strategies

You should also focus on building your reputation and displaying it on your blog. The Google specifically values what others have to say about you, your blog or your site. There are several tips that you can follow to build your reputation and get positive response mentioned on different platforms:

·         It is highly advisable to get yourself mentioned by a press using wise but ethical practices. The best way is to keep an eye on various events where you can participate as a subject expert or offer your voluntary services.

·         Ask for the balanced reviews from your satisfied clients and check the use of language/style. Do editorial changes (with client’s permission) to filter out the exaggerated language or unnecessary superlatives/adjectives without affecting the real matter.  Reviews offer both direct and indirect benefits especially in the context of E-A-T

·         Guest post: Post guest blogs on the high authority sites that are related to your area of expertise as it further establishes you as a trustable figure that is published on high authority sites.,

·         Testimonials: make sure that you should have a profile and reviews on the high authority sites like owler, yelp, and similar unbiased reputation building sites.

·         If you allow the guest posts, make sure that you should follow very high standards of approving each post to eliminate the possibilities of shallow content. If you allow the backlinks then you should ensure that each backlink (and there shouldn’t be more than 2 of them) should be justified and links to the relevant source.

Revising old content

 At the same time it is equally important to make sure that your old content also meets the high standards. The best way to do is to follow a schedule of checking a particular number of old posts and editing them for the grammatical correctness and accuracy. If you come across any thin content then it is better to remove it completely but the content of high importance just needs to be edited.

One more thing to keep in mind is that some factual information in the content may need to be updated or corrected as it changes with time. Don’t forget to update such information while editing.

Conclusion

If you really wish to improve the ranking of your blog then it is high time you concentrate not only on the quality of the content but also on the authority and relevant expertise of the authors. To realize the tangible benefits, create a checklist based on this guide and revise your blog/website based on the same- before it is too late.

These 5 WordPress Plugins will make your site the SEO Rockstar of 2019

5 Best WordPress Plugins in 2019

To enjoy good ranking on the search engines you need to write SEO friendly content that aligns with the Google algorithms and at the same time offers a great user experience for the visitors. It is easier said than done and even the seasoned bloggers find it difficult to fully optimize their posts for the best SEO returns. Thankfully, several SEO plugins will help you to scale up the SEO potential of your blog posts with a few easy steps while the hard work will automatically be done by the plugins in the background. So here are top 5 WordPress plugins you should start using immediately to enjoy better rankings on these search engine results:

Yoast

Yoast enjoys a distinct position as the easy SEO plug-in with extensive features and reliable performance. It aims at offering you all the essential SEO information about your content with real-time updates. It simply means that you can modify the content as per the suggestions and instantly see how it has impacted your SEO. 

While the Yoast allows beginners to understand the SEO suitability of their content in an easy manner, it also offers advanced insights for the expert users. It makes Yoast a suitable solution for both beginners and advanced users.

SEMrush

SEMRush is the best tool for more demanding users. It offers data, insights and actionable information on multiple SEO elements of your site. Right from suggesting the suitable organic keywords for your site to offering information on the most rewarding backlinks, it proactively assists in the wholesome SEO endeavors. Along with actionable insights, it also fetches you the details and current SEO strategies from your competitor’s websites that can help you to design the focused SEO strategy to rank ahead of your closest competitors.

Due to its deeper and more concentrated insights the SEMRush is counted among the best tools by the websites as well as the professional SEO specialists across the world.  

Google Keyword Planner

 Understandably your entire SEO strategy is designed keeping Google in minds. So it is obvious that Google keyword tool is the most reliable way to design your keyword strategy. If you are looking to bid on the most profitable keywords in your advertising campaign then look no further than Google keyword planner. For using the tool you need to be a Google advertiser. It offers you the deep insights of different keywords like the volume of search, level of difficulty and the total number of search results. If used wisely, you can search the most rewarding keywords that with significant search volume, advertisers interest and other details. Along with paid results, it can also help you to create a better strategy for ranking higher in organizing search results.

KeywordTool.io

The autocomplete feature of Google suggests the top-ranking queries for a specific keyword. However, using this feature manually is a very tedious task. Keyword tool makes things easier for you by showing you the powerful keywords according to the Google autocomplete feature in a friendly and usable format.

 Though available for free, this tool is second to none when it comes to the efficiency and usability. The best thing is that it not only limits its suggestions to Google but also includes other major platforms as well like Bing, Youtube, and Google app.

OutreachPlus

 Email plays a vital role in your marketing efforts but you need to use the effective email format and be careful regarding your outreaching efforts. One of the major concerns here is to take the guesswork out of your email marketing campaign by exactly knowing the number of emails that reached the inbox, how many of them were opened and the number of recipients who clicked the link. OutreachPlus is result-oriented software for outreach that offers you insights on all these aspects thus allowing you to modify your strategy or strengthen it further for the better success potential.

The best thing is that it prevents your mails from being thrown into the spam box with its specially designed email client. Many other user-friendly issues will help you get the comprehensive insights on your campaign and take suitable actions based on the same.

Along with building backlinks, the tool also helps you in your endeavors to make rapport with influencers or establishing relations with the press to get some media limelight.  Whether you have just started using email as a tool for the digital campaign or are a seasoned email marketer, this is the must-have tool for you.

2 Bonus Tools

ShortPixel

Images makes your site super cool but at the same time, it also makes them slow. Thanks to Short Pixel it is now possible to decrease the size of your images without losing on the visual finesse. So, you can now have greater liberty to upload the high definition and bigger pictures without worrying much about the size or site speed. What’s more, you can also choose to compress the size of your old images as well. It is advisable to use the tool wisely and you should still upload the images responsibly.

Caching Plugins

Caching is another powerful feature to optimize the speed of your website for the improved user experience. A number of top bloggers actively uses the caching plug-in to make their site load at a considerably fast speed. Some of the best caching tools for your WordPress site are WP Rockstar and WP super cache.

Conclusion

SEO is a comprehensive activity and needs deep and diverse efforts. Thankfully there are various smart SEO tools that can reduce your time and efforts while also saving you from human errors by automating the process. For the best benefits it is advisable to take your time, read deep reviews and select the one that precisely meets your SEO  requirements.

WordPress revenue boosting guide: Develop unique sites for your clients- quicker and better than others

Tips and tricks to Earn more as a wordpress developers

WordPress has millions of fans across the globe and it is the most popular CMS as of today. Its huge popularity has also helped several WordPress developers in earning a good income. However, if you are running a small agency or are an independent WordPress developer, then you may naturally be inclined to find the best ways to scale up your income. The good news is that now it is possible to increase your income without over-stressing yourself. In this blog we are sharing some smart and actionable tips on how can you increase your income potential as a WordPress developer while at the same time reducing your efforts:

Take ideas from top WP websites

As a designer it feels good to come up with your unique designing ideas. However, such ideas need time and efforts. Your client doesn’t have that much of time or patience. There is an easy solution, though. Why not go through some awesome WordPress websites and get an idea?

 Some of the best WordPress developers of the world, including good agencies, do follow this approach and design the brilliant WP sites for their clients in the record time.

Keep in mind that you need to get inspiration, not to copy the codes or design elements as it is not acceptable.

For the best results, consider taking inspiration from at least 5-6 websites sharing a similar theme. Also, ask yourself “How can I execute the same idea in my unique way?” It will help you to evolve as a designer and design impressive sites in a relatively shorter time.

Here are a few best sources to get design inspiration

·         http://www.site.uplabs.io/

·         http://www.goodui.org/

·         http://littlebigdetails.com/

·         https://www.thebestdesigns.com/

·         https://www.typewolf.com/

Commercial objectives are more important than the beauty

The business clients are more interested in tangible commercial objectives rather than the beauty of the site. So, instead of focusing intently on how the site looks, concentrate on how well it aligns with your client’s objectives.

Arrange a detailed meeting with your clients and understand their core commercial objectives and expectations from the website. Throughout the entire process of designing the site as you should concentrate on : “How will this feature help my client to achieve his commercial objective?”

Go beyond the obvious and fine-tune maximum aspect of your design with the client’s commercial objective.

Example

·         For instance, if they wish to maximize their online sales, then find the ways to add a good volume of attractively designed CTA (Call to Action) elements, creating a dedicated promo page and adding a simple and intuitive order form to drive more conversions.

·         Likewise, you need to follow the same strategy to meet diverse objectives of clients like better ranking, branding, online reputation, or supporting a specific cause.  

Use Tools for quick execution

 Several WP tools help you to leverage your potential, save the time and reduce the efforts. Even the leading WordPress designers actively utilize tools for compressing their time to market.

Understandably with an improved time to market, you will be able to scale up your revenue as well.

Tailor the readymade theme (instead of creating from scratch)

Let us face the reality- creating your WordPress site from the scratch is not an easy thing, especially if you are creating it for your client. Designing specific sections takes lots of time and that time is further multiplied if your client demands to modify the same.

A better, faster and surer approach would be to buy WordPress themes from reliable sources and customize them as per your client’s requirements. Not only will you get tons of pre-tested functionalities that eliminate long hours of work but you also get the benefit of those themes being proven to work in the real-life scenario.

Furthermore, you have reviews to check the competency of the theme and its suitability for the specific purpose. Most of the designers offer reliable support that saves you from technical hurdles or hassles caused by unprecedented issues. As already mentioned, you can easily customize the best part of the theme with relatively fewer efforts to suit your clients’ requirements.

Here are a few best market places to buy a theme at the reasonable rates. Don’t forget to check and confirm from the vendor regarding the extent of modification allowed by these themes.

·         Elegant Themes

·         StudioPress

·         WPMU DEV

·         Graph Paper Press

·         MyThemeShop

·         iThemes

·         Themify

Add user-friendly features by using the right plugins

Along with the awesome design a good theme should also have user-friendly functionalities and features. Two of the major concerns of the designers are to add this functionality without interfering with the theme and coming up with the exact precise features/functionalities that match the clients’ perspective both in terms of design and functionality.

Thankfully, the WordPress makes the things easier for you by offering you a plethora of plugins that can be called the detachable readymade functionalities that can get seamlessly attached to your theme and save you from the coding ordeal. Thus all you have to do is to integrate the right plugins into your theme within moments (instead of hours or days together).

Besides, you can also show a live example to your client by opening the website that is already using those plugins. Here are a few plugins that you can use for creating awesome designs

·         Advanced Custom Fields

·         Revive Old Posts

·         Better Click To Tweet

·         Optimole

Conclusion

A fast growing number of WordPress developers has resulted in high competition. To enjoy a good reputation and better revenue opportunities you need to offer unique, and high value services to your clients. A wise blend of best WordPress development techniques and latest tools can help you claim your distinct position in the market.

Enjoy long term SEO benefits with these Off-Page SEO tips

Best off-page SEO tips

Today, most of the websites are built on WordPress due to the ease and efficiency it offers to users. Every WP site owner wants to enjoy success but it takes efforts. The competition is high and everyone is trying their best to gain wide popularity. The question here is how to steal the limelight. One of the best solutions is to concentrate on your off-page SEO.

In this blog we will know variously actionable off-page SEO tips to gain long term SEO benefits

What is offpage SEO?

In short, the off-page SEO refers to the SEO practices to the SEO practices where you use the external sources (or sources external to your website) to gain SEO benefits like building links, social media activities and using other external authoritative sources for gaining SEO benefits.  Let us see various Offline SEO tips to help you gain long term benefits:

Content matters

Be very specific about the quality of your content before you post it. Google has evolved a lot in recent years and has developed strong technologies to efficiently identify and penalize the shallow content. Not only the shallow content affects your online reputation but also repels your readers and hurls you down several positions in the search engine results. So, it is highly advisable to conduct deep research before writing the content.

·         Keyword researching will help you know about the most popular search queries in your niche and thus helps you to write an article around the issues that is currently popular among internet users.

·         Use the languages that an average reader can easily understand as it will help you connect with a wider number of readers regardless of their technical or language proficiency. The good content is the one that can easily be understood by the sixth-grader

·         Avoid the unnecessary lengthy content as it can bore the readers and discourage from reading the entire article.

·         Make sure that you structure it well with the right use of headlines, bullet points and numbered lists that make it easier to read and also enhances its visual appeal.

Influencer relations

Influencer outreach can help you a great way in making your content a big hit as the influencers have a huge social following and if they share your content just once, you can get a huge boost in the visibility. Many businesses have the notion that they need to buy the influencer’s services which is not entirely true. There are number of genuine influencers who are always happy to share genuine and valuable content through their platforms.

·         A great way to contact them is to send them the mail to go through your content and offer their feedback on the same.

·         Also, take the opportunity to ask them for linking the relevant phrases to their blog posts. It will not only add to the authority of your sit but will also allow the readers to read the details of any specific point that you briefly mention in your blog.

Guest posting on high authority sites

Guest posting is another best way to leverage the off-page SEO of your WordPress blog. Several top-ranking bloggers including the ones that are well established regularly write the guest post on high authority sites as it will help them to earn the high-quality backlink that actively helps in the off page SEO.

Pro Tip: Many site owners only concentrate on the total number of the links but that’s not the right way. Hundreds of low-quality backlines won’t help your off-page asset but may even hurt it. On the other hand, just a handful of high-quality backlinks will offer significant benefits for your off-page SEO.

Social media

Social media engagement is a highly effective tool that can do wonders to your off-page SEO. A good social media presence not only helps you to get noticed and contacted by the targeted audience but will also leverage your off-page SEO in a reasonable period.

Make it a habit to regularly post some useful nice specific social media post on the popular social media channels and make it shareable by actively asking for the feedback from the readers or encouraging to share their own thoughts/experience or additional tips.

Social bookmarking

Social bookmaking is another strong method to promote your WordPress blog or website. By social bookmarking, you can easily reach a huge number of readers across the globe that will skyrocket the visibility and will also increase the number of subscribers and regular visitors. Over reasonable time, it can also help you to increase your conversions.

Bonus feature:

Here is a list of some reputed platforms for effective off page SEO:

Forums

·         http://www.addthis.com/forum

·         https://bbpress.org/forums

·         http://www.chronicle.com/forums

Guest posts

·         http://www.a1webdirectory.org 

·         http://technorati.com

·         http://www.boingboing.net

Article Submission

·         http://www.magportal.com

·         http://ezinearticles.com

·         http://hubpages.com

Conclusion

Off-page SEO refers to various SEO activities that are not directly related to the design or technical specifications of your website like link building, social media activities and audience engagement (likes, shares, etc.), brand mentions, guest posts, and email outreach among others. The volume-based approach or Black Hat SEO will do more harm than good. To get the real SEO juice from your off-page SEO activities you should use the ethical, white hat techniques, be selective in your approach, and carefully check the authority/genuineness of the sources.

Hurt by Toxic Spam Comments? 8 Best tips to identify and eliminate them

How to stop spam comments

One thing that every serious blogger appreciates is the honest feedback from the readers in the form of comments. Comments not only help you to assess your potential as a blogger but also start the conversation around your blog post. Over some time, it also helps in creating a loyal group of readers. Needless to say, Google also uses comments as one of the parameters to determine the reputation and ranking of a website.

However, with the rewards comes the responsibilities and risks. One of the major risks here is spamming. Many people comment on your site or blog to place their hyperlink and get quick SEO benefits. Such irrelevant comments not only harm your SEO attempts and ranking but also inflate the database and slow down your site speed thus annoying your audience. This could seem to be an alarming issue but not anymore! You have come to the right page where you will get multiple tips, tricks, and tools to prevent the spam comments on your WordPress site or blog. Keeping in mind your convenience, we have mentioned as many as 8 different effective ways to stop spam comments from plaguing your WordPress blog. So, let us start without any further delay:

Personal monitoring

Personal monitoring is of vital importance to fight the spam comments. As a site owner, you have complete right over monitoring the comments and filtering out the ones that are inappropriate or irrelevant to your blog post. However, many bloggers are not aware of how to utilize this privilege. So, here is an easy and quick way to enable personal comment monitoring and approval:

•    Go to Settings and click Discussion Page

•    Look for the section before a comment appears with several options in the form of checkboxes

•    Check the box “Comments must be manually approved and save changes.

Once enabled, it will channel all the comments to you for approval so that you can filter out the spam ones and allow only the genuine comments that add value to your blog post.

Akismet Anti-Spam

WP offers Akismet plug-in to all its users by default, so all you need to do is to activate it. Utilizing the anti-spam database this plug-in can easily identify the common types of spam comment and filter them out.

As a small website or an individual blog you can use the plug-in for free. Just register yourself for their API key.

Many spammers are so stubborn that they find out some of the other ways to spam. They can even go on to harm your site in various other ways. So, you might wish to fully stop the spammers from accessing your site to remain on the safer side. This is what exactly the third tip aims at.

Sucuri for combating Spam Bots

The volume of traffic directly affects the performance and loading speed of your site. The worthless traffic of spammers and their multiple requests can jam your site thus annoying the genuine visitors.  

The ultimate solution is to fully stop the spammers from accessing your site and installing a WordPress firewall plug-in is the easiest way to do that. The best option here is Sucuri as it holds a proven track record of creating a solid wall to keep away the spammers from your site. Equipped with the sophisticated features, it can instantly recognize the comment submission requests from spambots/automated scripts and deny them the access

 Equipped with the sophisticated features it can instantly identify the comment submission request from the spam bots and denying them the access. It not only saves you from spam comments but also protects your site from performance or speed issues.

Trap Spam Bots with HoneyPot

 Many spambots are so clever that they can easily mask themselves. For that, you would need some smarter mechanism. Honeypot technology is the option that you need to adopt. This technology plays tricks on the spambots in such a way that the spambots readily declare their identity.

•    Install Antispam bee plug-in and activate it.

•    Now head over to the settings and go to Antispam bee page.

•    Click the checkbox option “Mark ss spam for all honeypot caught comments” and click save

Identify spambots with Google reCAPTCHA

Installing Google reCAPTCHA is another vital method to fight the spambots effectively. Google reCAPTCHA uses a simple single-click step for human visitors to verify the identity before completing an action or getting access. However, this step is extremely difficult for the spambots and failing to prove their identity will result in a tougher challenge that requires human intelligence like identifying all the instances of a specific object from a set of images.

WP Spamshield

If you are looking for robust multi-layer protection against spam comments then you can use WP Spamshield. It is a dynamic high stamina antispam plug-in that can instantly identify the spambots and automated scripts and effectively prevents them from commenting. Besides, it also employs a sophisticated algorithm to further check and push out the comments that have succeeded in dodging the initial layer of security.

One thing that offers it a distinct identity is that its ability to seamlessly sync with other popular plugins  like Woocommerce, Contact form 7 and Gravity forms to help you enjoy the higher level of security while working with your favorite plugins.

AntiSpam by Clean Talk

 One of the major concerns of the users is how to disable specific locations, emails or IPs from commenting on your blog. If it is something that worries you, then Antispam by Cleantalk is the ultimate solution for you. Using a simple quick process you can instruct this plug-in to block specific comment requests asked on criteria like email address, IP address, locations, etc.

 Along with the above mentioned USP the plug-in aptly provides the regular anti-spam functionality like monitoring and disabling the suspicious comments.

WordPress Zero Spam

If you are just a beginner and get a very low amount of spam comments then it would be alright for you to use an easy to use the lightweight anti-spam plug-in with easy control options. WordPress Zero Spam is the plug-in that caters to your needs without forcing you to go through any complicated process. Set up is easy and quick. You don’t have to worry about the APIs either. The plug-in is ideal for the small blogs and low-traffic websites that are looking for an easy to use option for disabling spam comments. Another good thing is that it can be easily integrated with the popular contact form plugins like Gravity forms, BuddyPress, Ninja forms and form 7.

A Bonus Tip

If you are looking for a neat, no-hassle way of stopping the spam comment without having to monitor them or actively involving yourself in the process at any level, then the best solution is to go for specific commenting system. Multiple options under this system involve social media like Facebook and Twitter or a more dedicated ecosystem like Disqus. In simple words, you continue enjoying the SEO juice of comments while delegating the heavy responsibility of stopping spam to the other highly capable platforms like Facebook or Disqus. For instance, facebook simply eliminates the link benefit of commenting by using the personal profile in place of URL.

Conclusion

Spam comments hurt your blog’s SEO and annoys the readers. You should proactively monitor and delete spam comments on your WP website. An even better way will be to stop any comments being posted publicly without your approval as it will give you an extended control to disapprove any spam comments and that can annoy the readers or affect your blog’s.

WordPress Template Hierarchy: The easy and quick explanation

WordPress Template HIerarchy

WordPress templates themes are quite popular among both technical and nontechnical users. However, if you wish to develop a theme all by yourself you would need to understand more about how it functions and the first thing is to understand the WordPress theme hierarchy. A theme is a vast term that includes multiple elements including but not limited to images, style sheets, JavaScript and templates. The streamlined combination and display of these elements determine the final look of your WP site.

The benefits of learning about WordPress template hierarchy

As opposed to common notion you don’t have to be a genius for creating your WordPress theme. However, it is important to get yourself acquainted with the hierarchy of WordPress. To put in short a single template file or combination of different template files are employed to create the pages of a WordPress website. These template files are fetched from a specific area of the WP web page.

The particular areas of your website are affected by the templates with specific filenames and help you in identifying the template names used for specific item type.

Hence if you want to go deeper into the WordPress and wish to develop your theme the very first thing is to get acquainted with the WordPress template hierarchy.

For the different pages, WordPress uses a specific naming pattern. Following is the hierarchy level in the appropriate order that will help you understand the same more clearly.

Homepage

By default the homepage shows your site’s latest blog post but you can also modify it by going to the reading page in the settings page (in you WP admin)

·         front-page.php – The WordPress will search this file if you use static front page and will employ it for showing the front page

·         Home.php – for the users having a static front page but don’t have front-page.php template in the theme, the WordPress will find a home.php file. It also employs it to show blog posts on your home page

·         index.php – In case both the front-page.php and home.php are not available, the WordPress falls back to index.php, WP’s default fallback template for displaying any of the site’s pages.

Single post

WP goes through these files for showing the single post

·         single-{post-type}-{slug}.php – for showing/altering a specific individual post in any post type. Example post type: ‘features’, post slug: Apple-phone, WordPress would find single-features-Apple-phone.php.

·         single-{post-type}.php – WordPress will then search for the template to display this specific type of post. For example, post type: features, then WordPress would look for single-features.php.

·         Single.php – Next, WordPress will go to single.php.

·         Singular.php – This is the best substitute for a single item display from any post type.

·         Index.php –As the last fallback the WordPress will go to index.php.

Single page Template Files

WordPress pages are one of the default post types. They allow you to create static pages in your website instead of posts. See our guide on the difference between posts vs. pages.

·         Custom Page Template – This is the page that has been assigned to a specific page.

·         page-{slug}.php – For the page slug reach-us, WordPress will use page-reach-us.php.

·         page-{id}.php – For the page ID 19, the WordPress will find template file page-19.php.

·         Page.php – This template is used for displaying all the static pages.

·         Singular.php – All single post type ultimately fall back to this file as the default substitute

·         Index.php – As mentioned this is the ultimate default option.

Template files for Category archives

 The category related page is showed using these templates:

·         category-{slug}.php – For displaying category archive page for a particular category. For category slug features, WordPress will find the category-features.php template.

·         category-{id}.php – Next the WordPress will search the templates with its ID. For the category ID 19, WordPress will search category-19.php.

·         Category.php – This is used as the default template to display all category archive pages.

·         Archive.php – The default template that WordPress uses to display the archive pages.

·         Index.php – The ultimate template.

Template files for tag archives

 The tag archive pages are displayed using these files

·         tag-{slug}.php – For the tag’s slug phones, WordPress will find tag-phones.php.

·         tag-{id}.php – For the tag’s ID 19, the WordPress will find tag-19.php template.

·         Tag.php – The default template for tag archives

·         Archive.php – This is the default template for any type archive page.

·         Index.php – The ultimate substitute

Template files for custom taxonomy archives

Categories and tags are two default WordPress taxonomies. Users can create their custom taxonomies as well. Here is how WordPress looks for templates to display custom taxonomy pages.

WordPress uses categories and tags as the default WordPress taxonomies but it is possible for you to create your taxonomy depending upon your specific requirements. However, here is how the WordPress searches the templates for displaying the taxonomy pages:

·         taxonomy-{taxonomy}-{term}.php – For the custom taxonomy niche, containing the term ‘technology’, WordPress will search taxonomy-niches-technology.php.

·         taxonomy-{taxonomy}.php – For the taxonomy niche, the WordPress would search taxonomy-niche.php.

·         Taxonomy.php – This is the default template for showing any custom taxonomy archives.

·         Archive.php – This is the default template for all the WP’s archive pages

·         index.php– The ultimate template

Template files for custom post types

 This is the way the WordPress searches templates for displaying custom post type archives.

·         archive-{post type}.php – If your post type is features, WordPress will search archive-features.php.

·         Archive.php – This is the default template used to display the archive pages in WordPress.

·         Index.php – The ultimate template of WP.

Template files for displaying author archives

For each WP author (of your site) the WordPress generate the archive pages. We are going to explain the path used by WP to search author archive pages:

·         author-{nichename}.php – For an author named Tom author-Tom.php.

·         author-{id}.php – If the user ID is 9, the WordPress will search author-9.php.

·         Author.php – This is the default template that displays the WordPress author archive pages.

·         Archive.php – This is the default template for displaying all the archive pages.

·         Index.php – The default template

Template files for date-based archives

If you want WordPress to display your posts based on a date based archive pages (specific months and years), then here is the way it does the same.

·         Date.php – This is the default template for the date-based archives.

·         Archive.php – This is the default template that displays author archive pages (in WP).

·         Index.php – The default ultimate template of WordPress.

Template files for search pages

·         search.php – This is the default page used to show the search results in WordPress

·         Searchform.php – The template for displaying search forms

·         Index.php – The ultimate template in WordPress.

Template files for 404 error pages

If the WordPress cannot look for the requested content it will show the page 404 error

·         404.php – Te 404 page is displayed using these default templates

·         Index.php – The ultimate default template in WordPress.

Template files for attachment pages

·         MIME_type.php – Put simply Mime Type in the file type and examples include image.php, video.php, application.php, pdf.php, etc.

·         Attachment.php – The attachment pages are displayed using this default template.

·         single-attachment.php – for displaying single attachment

·         Single.php – the single post type items are displayed using this default template

·         Index.php – The ultimate default

Template files for embeds

You can also render an embedded post in the WordPress Since WordPress 4.5

·         embed-{post-type}-{post format}.php – WordPress will search the post type and post format template. For the feature with video, WordPress will search embed-features-video.php.

·         embed-{post-type}.php – For the post type features, WordPress would find embed-features.php.

·         embed.php – The ultimate substitute for all templates. .

Conclusion

WordPress Template Hierarchy plays a vital role while learning the WordPress development. However its complexity can overwhelm a new learner, especially the ones who are from non-programming background. The best way to learn WordPress template hierarchy is to simplify the complex things and start learning in small phases.