5 actionable ways to improve ranking and traffic of your blog

Blogging Success

Some bloggers start their blog to build their unique brand while others look at blogging as a full-time profession to earn a regular income. No matter what is the purpose behind creating a blog, every blogger loves to increase the visibility, traffic, and ranking of their blog. The question, however, is how to achieve this. In this post, we are going to share some of the practical and actionable tips to increase visibility. Impact, reach, and search engine ranking of your blog.

Website, Page, Template, Internet, Web

Make your site simple, intuitive and straightforward

 Build an easy, straightforward design that allows your readers to quickly understand what you are offering them and get what they want just with a glance and few clicks. Such communicative site design will instantly delight your visitors and make them curious to know more about your blog.

Along with neat navigation architecture, you also need to create a harmonious, logical equation between the content, menus, design elements, and colors. Did you know that our brain automatically takes advantage of color-coding to instantly find what it wants? Likewise, the things like colors, typography, and shapes also play a vital role in branding. By maintaining a relatable consistency among all these things you can connect with your visitors’ mind at a deeper subconscious level which influences the decisive factors like stay duration, interaction level, and click-through rate.

Along with the above, you also need to focus on the utility value of your blog. While you try your best to make things quickly accessible for your clients, you cannot be sure that it always works in the desired way. In that case, you need to have a powerful, more tangible tool to help your visitors find what they want. Use a well-designed search tool positioned at the eye level so that the visitors can find whatever they need. It can work wonders especially for visitors with limited time or those working on a compact device like Smartphone. They won’t have to worry about looking for something as they can quickly type, hit enter, and get what they need.

 Build a blog that works well across different mobile devices while retaining the same level of positive user experience. Not only will it help you to reach a massive population of over 50% of net users who use mobile devices to access sites, but it will also help you in your SEO efforts as mobile responsive design plays as one of the factors to determine your SERPs ranking.

Internet, Speed, Test, High, Download

Speed up your site

 Slow-loading website annoys visitors and is one of the key search ranking factors it also earns you negative SEO marks. Whether you want to build traffic, or improve your SERPs ranking the first thing to do is to speed up your website.

Start by analyzing your loading speed with reliable Google tools like Pagespeed Insights and Pingdom. Not only will they show you the real-time speed stats but will also provide practical insights on the major factors responsible for latency and a checklist of important to-do points for speeding up your site. Overall it makes your work easier and straightforward by eliminating the guesswork.

If you are not yet happy with the speed implement after making the suggested changes then it is time to check with your hosting provider. You may need to buy more resources (RAM, Bandwidth, etc.) to support the growing traffic, or upgrade your plan. Communicate with your web hosting provider. Sometimes the poor quality standards can also be responsible for slow speed in which case you would need to replace your hosting provider with a reputed brand offering reliable services quality and following fair business practices.

 There are many hosting review sites which will not only provide you the verified reviews about different hosting providers but will also help you make an informed decision by expanding your knowledge about a different aspect of web hosting and how they affect your website like bandwidth, disk space, server, different plans, etc.

Artificial Intelligence, Brain, Think

Produce high quality information

 The real victory for bloggers is to turn the random visitors into regular audiences and subscribers. Creating high-quality content and presenting it interestingly is the best way to keep your visitors engaged for a long and revisit your blog in the future.

 For producing awesome content you need the right blend of knowledge and creativity. Put yourself in your audiences’ shoes and think about what type of content you would prefer to read? What are the key information gaps? How should the content flow be designed to make the information both digestible and useful in the real world? How to ensure that the shared knowledge should be instantly and confidently applied in the practical situation? Answers to all such questions will help you create high-quality content that will help your readers to grow in their personal and professional lives. It will help in building trust and eventually turns your blog into a reliable brand that readers can bank on for upgrading their knowledge and overcoming challenges.

 No one love to read outdated information or bland content. So, keep aside a specific day in the week to update your blog posts and improves the presentation. There are many tools and methods to achieve this.

 Storify your content to give a human touch and instantly connect with your readers

Maintain tone consistency and use a dialogue style. Use the sentences, words, and presentation style that you use while conversing with your friends and relatives.  A little humor always does wonder and keeps your content fresh.

Don’t beat about the bush. Directly come to the point. It will help you pack plenty of information into relatively shorter pieces of content.

 Don’t use just a single type of content style but offer your audiences a healthy variety. Of course, you don’t have to overwhelm them but a reasonable assortment of videos, tutorials, reviews, case studies, and how-to posts provides you a benefit of attracting audiences across different tastes and preferences..

 Use Google Analytics to assess your content, identify the top-ranking content and evaluate the reasons. It will help you create more content with the right set of qualities to attract, engage, and positively influences the readers.

 Use images and videos to make your content more interesting and help people better understand the complex portions.

 Avoid duplicating or simply rephrasing the content from other sites. Rather do deeper research on the top-performing content, recognize the aspects that yet need to be talked about, and base your content strategy on the same. It will give you the dual benefit of writing on top ranking topics and also providing some new, fresh knowledge to the readers.

 Use powerful but compact headlines that compel the readers to read your blog. Maintain the quality consistency throughout the article. Strategically structure your article to provide the best reading experience to your audiences.

Innovation, Business, Information

Keep your reader engaged for long

 More than half of people will just glance around the content searching for the most relevant keywords that align with their intent. So make sure that your content isn’t congested or difficult to navigate. Use a good amount of white space and neatly trim your paragraphs to too short, digestible portions.

 Use hierarchical structure and typography that intuitively explains the importance and position of different content pieces in your article. Suppose you are talking about writing great content and one of the headings is readability. After mentioning the art of creating readable content if you also want to present some readability checking tools then it is good to use a sub-heading with 2 introductory lines followed by a bulleted list of top 5 tools with a single line description of each. It gives an appealing cogent look to the content, enables readers to quickly scan through the important parts of your content, and also makes it easy for the search engine bots to discover your site during the relevant search queries.

Seo, Sem, Marketing, Optimization, Web

Ethical but effective ways for search engine optimization

 A major objection of bloggers is to increase their visibility and the best thing to do is to optimize it for search engines. In simple terms, you need to design your site and content in such a way that your blog gets indexed and starts appearing in the relevant search results. Gradually keep on optimizing the website and content to improve your ranking steadily to get visibility on the first page of Google. You cannot expect to rank on the first page for any search inquiry related to your niche. However, the keyword research will help you identify the high potential keywords and carefully work on your content strategy to rank high on those keywords.

Conclusion

Every blogger wishes to improve the visibility and ranking of their blog. While there isn’t any magic wand to achieve this objective there are a few strategies and methodologies that can help you a great way if you follow them constantly and strategically. In this blog post, we presented some actionable tips insights on this topic. By creating a checklist based on these tips the readers can reasonably improve the visibility, traffic, and ranking of their blog.

How to make your new blog super popular?

Blogging Tips

Building traffic for your new blog isn’t an easy task. Even more difficult is to turn traffic into a dedicated community of readers and subscribers. Even bloggers with exceptional writing skills may not get the encouraging outcomes in the beginning. In many cases, one thing that they miss is the connection with audiences. In more precise terms, many bloggers just deliver the content instead of directly communicating and interacting at a more personal level with the readers. There are different ways in which you can communicate efficiently with your audiences. In this post, we will talk about some of the effective communication platforms and techniques that will help you earn the trust of your targeted audiences and turn them into a loyal community of readers and subscribers

Notepad, Table, Decoration, Notes

Write blog posts that connect at a personal level

It is a no-brainer that the best way to connect with your audiences is to write informative blogs that bond with them at a personal level, For that you need to write the well-researched content and deliver it in a language that leaves a direct impact on your targeted audiences.

·         Present easy and practical solutions to the primary challenges of your audiences

·         Write in a clear concise language and talk to your audience using conversational language

·         Use real life examples to drive your point and connect better with your clients

·         Avoid using too many jargons as it takes the personal touch away from your content

Mobile Phone, Smartphone, Keyboard, App

Strategically use Social Media to interact with your audiences

With the increasing interaction of social media, it is certainly the best platform to gain some organic popularity and build a loyal community of readers and subscribers. To be honest most of the top bloggers have achieved the winning position not just by writing great content but by combining it with the extensive social media strategy.

Many people think that just creating social media pages or joining a group is enough. Others just share their blog posts on social media, without ever checking their reach or engagement. If you are looking to derive benefits out of your social media engagement then you need to be active. Communicate with your social media audiences one on one. Tell them about your blog’s personality and publish the content that prompts conversations.

Here are a few prime platforms that help you connect better with your audiences:

·         Pinterest

·         YouTube

·         Twitter

·         Facebook

·         Instagram

·         Linkedin

 You can also use social media to run contests and quizzes, or distribute freebies.

 Using engaging, high-resolution image is a sure-shot strategy to instantly attract people. Also consider platforms like Instagram and Pinterest especially if you write on a designing-related niche like web designing, interior designing, or fashion designing. Such image-oriented d social media platforms are equally great for bloggers who write on celebrities or food. In short, if visuals play a central role in your blogging niche then you just cannot afford to ignore Pinterest or Instagram.

Just keep in mind that the competition is high on social media platforms. If you don’t want your message to be lost in the crowd then you would need to post engaging social media post with very high-quality images with a clear distinguishing element.

Camera, Photography, Lens, Equipment

Create engaging videos

 Video is certainly the most powerful tool to create instant relations with your client- even better than images. The moving pictures and changing facial expressions, voice, eye contact, and even the body language- video allows you to use every personality trait to leave a multi-level impact on your audiences. Moreover, being essentially interactive, it also prompts your audiences to act.

Being essentially passive the text content allows readers to read the content from their perspective and leave out the message that they don’t wish to acknowledge. They intake only the information that matches their biased opinions and filters out anything that they consider to be odd.

Video allows you to overcome this issue by offering a fully interactive medium where you can use your presenatoin skills, communication skils and body language to drive your point and interact more effectively with your audiences. Best of all it allows you to show your confidence that helps in convincing audiences to change or at least review their thoughts.

Email, Newsletter, Marketing, Online

Build one on one connection with emails

While social media and videos allow you to build trust and convince your audiences, they are nowhere near when it comes to the impact of email in driving sales and conversions. Many top bloggers use blog posts social media and youtube channels as a strategy to build the email list. With a massive list of contacts, they start brainstorming on the best email marketing strategy and carefully execute it to increase their sales and revenue.

 Email marketing is a combination of art and science, you need to have exceptional copywriting skills and at the same time a keen knowledge on how to use the email marketing tools and techniques in the right way to derive maximum RoI. Thankfully nowadays many tools automate a larger part of the process making it less tedious. That said, it is you who has to decide the ideal email marketing content strategy as per the demographics of your target audiences.

Conclusion

Direct communication with your targeted audiences is the key to build trust and turn visitors into regular readers. There are different ways, platforms, and formats of communication that will familiarize you with the audiences and help you win their heart. In this post, we mentioned some of the popular options. Based on these options you can prepare a checklist and work on the same to increase the traffic and popularity of your blog.

How to get best output from your ad on Facebook Audience Network?

Facebook Marketing Tips

One of the best ways for effective blog content promotion on facebook is to promote it on Facebook Audience Network- the in app advertising network for the mobile apps. It is a form o off=page advertising. Not only does it claims a tremendous traffic of 1 billion+ every month, but it also helps in more audience targeted advertising for better and more personal impact.

Some strong reasons to choose facebook audience network for advertising are:

Lower CPC (Cost-per-click) prices than many other paid media

Extensive Targeting options to effectively reach relevant people with higher conversion potential

Boosts organic reach if the ad

Seamless set up and management of ads

In this blog post we will discuss how to attract more clicks to your ads at relatively lower prices:

Mobile Phone, Smartphone, Keyboard, App

Share latest posts on facebook

 Start by sharing your blog post link on your official facebook page to gain visibility.

 Sharing your post will notify some of the people who liked that page.

 It will prompt some of them to engage with the post by liking of sharing it. It will most possibly have a sort of ripple effect- encouraging a few others to engage, like and/or share the post. Eventually it helps in increasing popularity and building curiosity around your post and content.

While sending the link, approach the people who are closely familiar with you- friends, families and colleagues. Don’t hesitate in asking them to like the post so that you can improve the CTR of your facebook ad.

 Likes increases credibility which attracts more clicks.

Social Media, Facebook, Smartphone

Strategic Facebook post boosting

 By boosting your post you can easily promote it and build better visibility to your content. For that you need to start by determining a reasonable budget that you are comfortable with. Carefully select your targeted audience to leave maximum impact and finally click the button boos post/??

 It is always better to start tentatively and move ahead only after assessing the results. Use RoI approach to ensure that you are getting best outcome out of your ad boosting investment. Divide your budget into many small portions and go for single day campaign. It will offer you required flexibility to change your strategy or scale your budget to ensure optimum outcome.

 Now one question may come to your mind- how to measure the metrics for ascertaining the impact of your facebook ad campaigns. For that you can use Facebook campaign checkups. Here you will get quick overview of the key elements like :

CPC or Cost per Click to check how much it costs to get a single click on your promoted post

CTR or click through rate: to gauge the interest generated by the boosted post among your niche audiences

CPM or cost per mil- To calculate the cost your spent for getting per 1000 views to your boosted post.

Business, Background, Blog

Use headlines that instantly connects the audiences

 Use headlines that instantly attract the readers and prompt them to click and read the content.  Add a solid punch to emphasize the USP of your content and why one must read it.

 Don’t be in compulsion to use your post headline as the ad headline. Be creative and come up with another, fresh, appealing headline for your ad.

A good headline:

Show specific benefits to the reader

Boosts credibility by including facts and number

Avoids exceeding 40-70 characters when creating an add

Talks a bit casually and use action terms like save, get, do and learn

Visual Art, Digital Art, Composition

Employ unique visual art

 It is a no-brainer that pictures communicate faster than words, and research studies actually prove that. It is especially true when we talk in the context of ads. The main objective of ads is to communicate most in the least time without compromising on the message or impact. Right visuals can help you a great way in achieving this objective.

Just like copied or spun content, the stock and free photos give a bland, unimpressive look to your ad and the audiences generally scroll past it. As these stock photos are available for free, a majority of publishers and advertisers may have already used them for many times and on different platform which make them loose their uniqueness. Moreover, these photos generally lack the fine details and unique colour chemistry. So, consider investing in ad-designing. You can either tell your in-house graphic designer to design the advertisement banners/visuals or alternatively you can hire one thorough the sites like Fiverr or freelancer where you can get good talent at reasonable prices.

 Do some R&D on your competitors and similar ads to get an inspiration on the colours, designs and overall presentation of the graphics to leave a definite impact on the audiences.

Content Marketing, Writers

Write unique copy

 Write a high impact copy that compels people to click on the link. Keep in mind that people won’t read your content during the first interaction. The will read the ad copy which means the better quality of ad copy increases the probabilities of your content being clicked.

Here are a few things to keep in mind

 Facts and testimonials increase credibility.

Engage people’s attention by asking questions

Provide solution to various common problems.

Show the next step by using clear call buttons

Write headlines that directly connect with the user’s intention

Conclusion

While influencer marketing does help in enhancing you its reputations, it might not be affordable for all. By advertising it on Facebook Audience Network, you can reach out the most relevant audiences who are more likely to click the link.

How to eliminate mediocrity and offer superior capabilities to your blog

Blogging Tips

Have you ever wondered how the top bloggers are able to earn 6-figure income? What are the strategies they follow a how do they get so many engagements on their post? Well, it is all abut the ethical content strategy make the content shine and increase the traffic. In this blog we will talk about some of the major content techniques to adopt for gaining a distinct position on SERPs while also increasing the traffic and interaction:

Lens, Camera Lens, Focus, Focusing

Focus on specific niche and identify relevant trends

 While you should have a passion for writing, it is equally important for any blog to have a specific focus and niche. Your blog should instantly connect with the niche audiences by delivering them focused, well-researched and contemporary information that adds value to their knowledge and work. It will keep them engaged for long and prompt them to subscribe your blog. So, once you have chosen a specific niche, invest your efforts in researching the niche-related topics with high potential.

 Writing on already trending topics allows you to ride on the existing wave of popularity. In other words you can attract a good traffic with fewer efforts.

There are some great tools that help you check the trending topics.

Article, Background, Broadsheet

Use right headlines to captivate people’s attention

Headlines can be compared to the outer packaging of your content. Even a great product fails to attract the attention if the packaging is shabby. So, work seriously while creating headlines for your content. The challenge is to pack super power into a compact format. You might have observed that the headlines of blog posts by top bloggers have a unique appeal that prompts you to click the link and read the post, even if you don’t have plenty of time. Well, that is among a few key factors that help them achieve popularity and stardom! The good thing is that you don’t have to rack your brains to come up with a unique headline. There are some great tools to make your work less difficult.  

 You still have to invest your creative efforts but these tools will give you the suggestions that will make the process more defined and enable you to invest calculated efforts.

Evolution, Orangutan, Monkey, Human

Content can visually be scanned for quick first impact

 After headline, the next thing that really matters is the overall visual structure of your article. Did you now tat before reading the article people generally look at a quick overview of the visual structure? The lengthy, overflowing paragraphs give a scary look and put them off. So, break your content into small digestible paragraphs of not more than 4-5 lines (maximum). Also use bullet points and lists to give your content a neat, organized look. Use bold headlines to properly categorize different sections of your content. Using H2 or H3 tags will make it easier for the search engine bots to navigate meaningfully through your content. It will also help mobile users to quickly scan through main sections of your article.  

Tips

·         Use sub headlines to further emphasize your points

·         Use digestible small sentences

·         Break up text with bullet points

·         Tastefully insert images at appropriate places in your content

Your post should also be quickly comprehensible for the readers and provide to-the-point solutions to their queries. Respect your readers’ time and use brevity as a tool to keep them engaged.

 There are many tools in the market that can offer you the complete information about readability of you content. Working on those insights you can optimize your content to make it comprehensible for readers and easier for search engine bots to discover.

Gavel, Auction, Hammer, Justice, Legal

Invite subject experts as contributors

 Having experts on your website can significantly increase its value and builds a distinct brand authority among the audiences. For that you have to research well and build a strong strategy to invite experts in your niche to contribute insightful content on your blog.

 Register on mention.com. Start by entering your brand name and upon being promoted you may enter other brands that you want to monitor in order to conduct a shoulder on shoulder comparison.

 It will show you the different social platforms where your/your competitors’ brands have been mentioned and the people talking about it. Now sort the list to search for niche influencers. Having niche influencer talking about brand means they are already familiar with it and are more likely to accept your invitation for contributing on your site- provided you approach them in the right way and do your homework well.

 Buzsumo is another important tool that can help you in finding the influencers who engage with or endorse specific brands.

It will offer you the complete overview like the content type, traffic, and use of keywords etc. so that you can identify the right influencers whose content, traffic and engagement style aligns with your specific objectives.

Abstract, Art, Background, Paint, Texture, Colorful

Create unique featured images for quick impression

 Feature images when used wisely, is a powerful way to offer a distinct appeal to your site.

 In fact the featured image is the first image seen by your audience on your page.

 Featured image also happens to be most shared image on the social media channels. So treat it with utmost respect and ensure that it should have a grand impressive look.

You just don’t need a good featured image but have to use the image that simply claims the limelight among many other images.

 There are many easy graphic designing tools like Canva that allow you to create a unique catchy design with quick tools and automated steps.

Besides there are a number of readymade customized templates that make things even easier for you.

Rectangular featured images look great on thumbnails and Facebook.

Before you start creating, properly researched social media image size

Conclusion

Right, logically defined content strategy can play a vital role in increasing traffic and engagement rate. Along with the quality of your content other features like right headlines, proper content structure and easy readability are also important to engage more people with your content.

5 best technical SEO tips for your site in 2021

Technical SEO Tips

Technical SEO plays a vital role in your overall SEO strategy. It is more precise in nature and there are different solid metrics to measure it. Besides there are many tools that allow you to identify the gaps in your technical SEO while also providing you the deep actionable insights on how to repair it? In fact if you would carefully go through the upcoming Google update in May this year, you would notice that it deal with many aspects of technical SEO

In this blog we will talk about how to optimize the technical SEO of your site to increase engagement, visibility and clicks:

Google, Search Engine, Browser, Search

Core web vitals metrics to enhance user experience

As you are aware that this may Google will bring its page experience algorithm which will involve, among other factors, the core web vitals that include

FID or the time it takes for a visitor to interact with your page. Ideally it should be below 100 ms.

Largest contextual paint: It refers to the time it takes for the largest content on your page to be loaded in visitor’s browser. The recommended time is less than 2.3 seconds

CLS or cumulative layout shifts: This metrics applies to the visual steadiness of your element on a device screen and the recommended level is .1 seconds.

While the core web vitals may seem quite technically complex to measure, the Google Search console can provide you the accurate site metrics without any technical complications or manual efforts on your side. Just enter you URL and with just a few clicks you can get the details as well as insights and recommendations.

Here are a few ways to optimize core web vitals:

·         Use Lazy-loading option for general images

·         Optimized image formats to make them browser-friendly

·         Enhance JavaScript performance

Online Meeting, Computer

Identify crawl errors on your site

Crawl errors refers to the situation where the search engine couldn’t find a specific page on your website.

Google search console enables you to check the crawl errors but you would probably like to use more advanced tools for the purpose like screaming frog, seoClarity and Deep crawl. These tools take you to the page with the crawl error so that you can do the needful.

Here are a few ways to repair it:

Use 301 redirects for correctly implementing all redirects

Properly go through the specific error pages to determine where you would like to redirect them

 Also search the instance of redirect loops where the same URL redirect to another URL for many times thus creating a kind of back and forth loop.

Error, Not Found, 404, Lego, Mistake, 4, 0, Number

Check internal /outbound broken links and repair them

 Link structure works as a navigation guide or both search engines and human visitors. If a user clicks a link which leads to a nonworking URL, it puts off the people and compels them to leave your site.

So, identify some of the issues that disturb the navigation experience of your audiences. A few such issue include

·         301/302 links redirecting to a different page

·         Links leading to 4XX error page

·         Unlinked pages

·         Very deeply interlinking structure

 You can either update the target URL or simply remove the link.

 For that you would need to go for a thorough site audit to repair the broken links issue.

Stamp, Wood Stamp, Duplicate, Office

Delete thin or duplicate content

 At all costs avoid copying the content from other websites as  it not only results in negative SEO marking but also attract the Google penalties. Along with the some other factors that cause thin o duplicate content include multiple live versions of same sites, faceted navigation page replication

 In case of two site versions, immediately do the needful so that Google should index only a single site version. Google doesn’t know that both version belong to the same site and in its perspective each different domain belongs to different website.

In a search engine’s perspective the following URLs represents different websites

·         https://www.yoursite.com

·         https://yoursite.com

·         http://www.yoursite.com

·         https://yoursite.com

A few tips

·          301 redirects set up primary URL version. If www.yoursite.com is you primary version then URLS like https://yoursite.com should redirect to that version.

·          no-index/canonical tags Implementation on various duplicate pages

·         preferred domain and parameter handling setting in Google Search Console

·         Deleting duplicate content from different portions, posts and pages

·          

Key, Metal, House, Security, Wedding

Make your site HTTPS for fully encrypt communication with buyer

 The sites that lack security, also called HTTP sites is not only counted as a negative SEO metrics but also stop buyers from making purchase form your site as they are concerned about the safety of the data they will best haring like address, PAN card, social security number and credit card number. So you lose SEO points as well as buyers. On the other hand the HTTPS encrypts any data that users share with you like Pan Card and social security number. It helps in preventing data leaks and having.

Conclusion

Technical SEO plays a pivotal role in any SEO strategy. By working on technical SEO you make your site more appealing to the visitors by enhancing their experience. AT eh same time the right technical SEO strategies make it easier for the search engine bots to navigate through your website which helps in easy indexing and inclusion in relevant SERPs.

How to track the SEO strategy of your competitor (and outpace them)

SEO Analysis

While digital technology creates immense opportunities to start your website and technologies/CMS like WordPress make it easier and almost free to create your website independently, the increasing competition in every field- right from eCommerce to blogging, may prevent you from growing your brand or revenue. However, with a keen competitor SEO analysis and improving your SEO strategy accordingly, you can outpace your competitors in a reasonable time. In this blog we will mention some of the powerful and effective tactics to track your competitors’ SEO:

Search Engine Optimization, Seo

Track the SEO profile of your closest competitor

If you want to enjoy a competitive edge on the SERPs then start by identifying your nearest competitors to gain more clarity.

 Start by finding some direct keywords for your business. For instance, if you are running a fashion store in Georgia, try searching for eh term fashion store Georgia and focus on the top results, especially the top 5. Pick the most relevant competitors and closely study their site and content. What text format they are using? Are they posting videos or infographics? Is it a whitepaper that frequently ranks in top searches or is it a general blog? Al such questions will act as a precise reference to help you plan things.

Backlink, Blog, Gold, Yellow Blog

Track backlink profile of your competitor

 The importance of backlinks can never be ignored. However, as opposed to the older days, you can’t just buy backlinks in bulk from many low-quality sites and expect an improvement in the ranking. Instead, you should exclusively concentrate on the quality (not quantity) of the backlink.

 One of the easiest and most practical approaches is to track the backlink profile of your competitor using Moz tools and then try getting backlinks from those sites. Writing for influential blogs is also a ret way to increase your back ink value. Start by signing specific companies and invite guests to your blog. In return, you might ask them to link back t your side on their homepage or blog post??

Word Cloud, Words, Tag, Cloud, Tagcloud

Study the keywords that your competitor is focusing

 Keyword Analysis is extremely important when we talk about enjoying compete for advantage. With the right keywords strategy, you can significantly increase the chances of your pages ranking high during the relevant searches. One of the major factors that help competitors secured a better position than your site is the right choice and use of keywords.

 Many tools can help you do a deep analysis of keywords and make it easier for you to steadily build your distinct position.

Word Cloud, Cloud, Tag Cloud, Keywords

Deeply study the content on your competitor’s website

Powerful content is at the core of any SEO strategy. That’s the reason why it becomes important to regularly conduct detailed content auditing so that you can further improve its quality and update it to the latest information/developments to keep it relevant for your present audiences. Moreover, it is equally important to adapt your content to strike a chord with your targeted audiences.

·         Carefully read the content on your competitors’ website

·         Take inspiration from unique features of their site like website design, audio/visual content, and site navigation structure

·         Brainstorming with your content team to create a content strategy that is way better than your competitor

·         Research most potential keywords and incorporate them naturally in your content, the title, Meta description, etc.. Volume, length, and other attributes matter a lot when talking about keyword strategy.

·         Regularly study what’s happening on the social media pages of your competitor and accordingly create your own social media strategy to outdo the competitor

·         Especially read the customers’ feedback on you competitors’ site to understand their strengths and weakness. The objective is to optimize your features and content accordingly to present yourself as a better alternative

Conclusion

As the competition is growing rapidly in the digital sphere it becomes challenging to secure or retain a good rank on search engines/ one of the most specific issues with the new age marketers and brands is how to outpace your competitor. It needs a complete strategy and powerful tracking. In this post, we shared some of the best and relatively practical ways to perform competitor tracking and work on your SEO strategy to get better visibility and ranking than your competitors.

5 best alternative to Google AdSense for earning a good ad revenue

Google Adsense Alternatives

Google Adsense is no doubt the most popular revenue-earning option for bloggers. For a long time, it virtually didn’t have any competitors as there was no other reliable Ad platform providing good income opportunities to the bloggers. However, with time the competition increased and today we have several ad platforms including some of the reliable brands. Whether your Google Adsense application has been rejected or you want to try other ad platforms as well- this post will make it easier for you to determine some of the strongest alternatives to Google AdSense:

Media.net Ad Network Review 2020 - Froggy Ads

Media.net

 Run by Bing and Yahoo, Media.net is enjoying a respectable ranking in the field of contextual ad agencies which allows access only to the Bing or Yahoo! Searches which offers bloggers a kind of exclusivity on these platforms. The marketplace enables you to connect with the publishers exclusively focusing on the content thus opening you to a massive search market to attract maximum ad revenue.

 Thanks to its innovative, first of its kind platform for server-side header bidding, you can enjoy the best benefits

Propeller Ads Review on Average Pricing and Conversion Rates - Growtraffic  Blog

PropellerAds

 Propeller Ads provides you an opportunity to reach as high as 100 million users which significantly increases the opportunities and size of your ad revenue. This ad network provides you a rich variety of ad formats like push notifications, sponsored links, and banners so that you can pick the formats that you prefer.

 The easy interface and straightforward ad creation tool take complexities and guesswork out of the campaign creation exercise. It also offers strong real-time tracking and targeting options to help you optimize the campaign to increase its output capabilities.

 The AI-based ad optimization feature automatically optimizes the settings to increase conversion probabilities without any human intervention.

WPeka - How To Add Amazon Native Ads To WordPress

Amazon Native Shopping Ads

 The Amazon’s native shopping ads is an edge over the popular Amazon’s affiliate program that has already been a hit among the bloggers and publishers.

 Being contextual to the content the Amazon Native Shopping Ads promise to maintain a consistent reading experience. Instead of annoying readers with intrusive, irrelevant ads, it creates an added value for them by showing them the products that they are more likely to be interested in. Moreover, it also increases the sales probabilities which directly affects your ad revenue.

 Being the most popular eCommerce brand in the market with arguably the cheapest options available, it also enjoys a maximum conversion rate.

Adversal.com [Official Thread]

Adversal

 If you are looking for an option where you can enjoy maximum control over the ad ecosystem, then adversal is the right option for you. This platform provides you complete ownership over the ads. You can start or stop the campaigns as per your preferences/ likewise, you can also pause a running campaign for some time and resume it later. It comes with an intuitive interface and easy processes. Just select your preferred setting and it will automatically work accordingly. There is no need for repeated manual intervention.

Sovrn Holdings, Inc., Acquires VigLink to Expand Suite of Products and  Services for Publishers | Business Wire

Sovrn /Commerce (Previous: VigLink)

 This is a high-capability tool that provides you deeper insights to help you know about the advertisers that are likely to help you earn maximum revenue. It frees you from guesswork or math so that you can concentrate on crafting compelling content that converts without worrying about complicated calculations.

 Moreover the platform also has powerful CPM ad networks that will pay you for every impression that assures you a guaranteed income each time the advertisement is served whether it is clicked or not.

Conclusion

For a long time, Google was the only reliable Ad platform to monetize your blog. With time some other reliable brands started their ad platforms which created more diversified opportunities for the bloggers. In this post, we presented a list of some of the trusted ad platforms by leading brands that you can trust.

Actionable tips to grow your blog in 2021

Improve your blog

Every blogger wants to grow and it makes the competition quite tough. Especially for the new bloggers, it is very difficult to make a distinct position in their niche. While there isn’t any quick sureshot solution to gain traffic and improve the ranking of your new blog, some strategies can help you grow steadily. In this post we are presenting some of the strategies that will help you build a good reputation for your blog:

Social Media, Connections, Networking

Make valuable relations with other bloggers

In the field of blogging, camaraderie matters a lot. It helps you in different ways- right from honing your skills to gaining more visibility and building social media traction. Communicate with other bloggers especially those in your niche and build relations with them. It may not always be easy for a newbie to connect directly with top bloggers. So start by connecting with the more approachable ones- the ones who are making fast progress. Networking helps in increasing site traffic, getting more shares and likes on social media, and views from the high-value audiences in your niche.

 Read the latest blog posts in your niche and share the posts that impress you the most. Also, consider leaving valuable comments and try starting a meaningful social communication around that blog post.

 Keep personal promotion out of your comment or interaction activities as it can irritate instead of impressing the bloggers. They have invested lots of time and resources in writing a good blog post and just can’t tolerate someone using it as a “quick launchpad” for promoting their brand for free. Instead, focus on highlighting the strength of those bloggers and their content which shows that you have invested time and attention thoroughly going through the post and understanding its import.

Social Media, Media, Board, Networking

Use forums to engage with fellow bloggers for cross promotion

Many forums and groups enable bloggers to connect at a more direct level. If you are looking to collaborate with other bloggers or running a cross-promotional activity then consider joining Facebook groups for bloggers or go to the relevant forums, make valuable connections, and carefully shortlist the bloggers you want to collaborate with or create long-term partnerships. Instead of just managing a crowd of many connections, it is best to pick the ones that are more relevant and approachable and start taking the communication further in the desired direction.

Work, Typing, Computer, Notebook

Write guest posts for high authority blogs in your niche

 Backlinks from high authority blogs in your niche help a long way in enhancing your reputation and making your blog more popular. To be more specific you get exposure to a wider base of audiences who trust the platform where you are presenting your guest posts. Besides, your URL also gets the benefit of the SEO profile of that platform. Many such platforms actively publicize every new post on social media that increases your social media reach to valuable traffic. Some of them may even send the most popular and valuable guest post to their subscribers through email newsletters which allows you to make a more direct relationship with the audiences. That’s plenty of benefits. But to gain that you need to follow a strategic approach for guest posting

Be very selective when picking the right platforms for guest blogging. It is quite easy to get your post approved at low DA blogs with very small traffic but it doesn’t worth your time or efforts. Guest blogging on such a platform doesn’t bring in significant SEO or traffic benefits. So, shortlist the high authority platforms after assessing the social media shares and comments.

 Personal touch can make a huge difference. Instead of sending a mail right away, start by personally connecting with the blog owner or decision-makers (editors, etc.) on professional networks like Linkedin. Making a rapport with them before pitching your post will increase the probability of approval.

 Write an email pitch that concentrates on the blogger, their blog, and the subject of your content. Give them a rich context and tell them precisely why your pitch can be a valuable asset for their content strategy. Tell them all this in a confident but humble language.

 Start by honing your writing skills which improve the chances of getting your post published and appreciated by the readers.

Computer, Laptop, Technology, Keyboard

Essential pre- and post- guest posting factors

One of the best ways to find the right platforms for guest blogging is to track the backlink profile of your closest competitors. It will give you a good insight into the high DA platforms that are more likely to accept the guest posts which will give a better direction to your backlink strategy.

 Getting your guest post published is not the end of the game. You also need to promote it seriously on different channels which will create build awareness around your posts and will eventually encourage people to know more about you and your blog.

 Track any social conversation around your guest post and proactively respond to them, whether it is a comment or FB reaction, you need to track everything and respond appropriately to build relations with the new audiences.

Social Media, Social, Marketing

Join blogger-centric networking platforms

 While Facebook and Twitter help you a great way in gaining social media traction, there are some platforms specifically suitable for the community of bloggers. Like Triberr offers you an optimized ecosystem and tools to connect better with bloggers’ community, widen your presence and grow together.

 You can choose the bloggers on relevant niches and get updates from the specific bloggers which makes it much easier for you to create a valuable network of fellow bloggers.

 Every tribe has a chief and you join as a follower. Depending upon your performance and other factors the chief can decide to promote you as a full-time member which gives allows every tribe member to see your blog posts.

 You can start by creating a themed tribe on Triberr that facilitates discovering other bloggers who blog on the same topic.

Industry, Industry 4, Web, Network

Deeply research the content that connect with yoru targeted audiences

 Invest a good amount of time and attention while creating your posts. Make sure that your posts help the targeted audiences in specific ways. For instance, if your targeted audiences are CTOs then write about the practical ways in which CTOs can help a company tackle the growth slump by utilizing technology.

Adding excerpts from subject experts can significantly increase the value and appeal of your posts and also add an authoritative touch to them. Also, try checking the use cases and get in touch with the related individuals or companies to share their stories with you with an emphasis on specific techniques or resources that helped them to overcome the challenges. It will add a realistic touch to your posts and will also encourage organic sharing.

Conclusion

Blogging is one of the most profitable businesses on the internet. However, the competition in the field is increasing at a very high rate. If you want your new blog to register success, you need to follow a set of professional strategies. It includes socializing with your audiences, sharing your content, guest posting on other high authority blogs, and networking with other bloggers. In this post, we explained these strategies in detail. You can make a checklist based on this post and constantly update it to improve the ranking and reach of your blog.

How to increase Domain Authority of your blog- Part 2

Domain Authority

In our last blog on domain authority we discussed some of the practical ways to improve DA. In this concluding part we will discuss some more ways to increase the DA of your site or blog and enjoy better SEO profile.

Rusty, Chain, Link, Iron, Steel, Old

Delete toxic backlinks that hurt the DA (and SEO/ranking)

 While backlinks do offer many benefits to your site, some of them can pose risks as well. We are talking about toxic backlinks these backlinks are from low-quality sites, PBN (private blogging networks), etc.

Regular monitoring and assessment of your links will help you to identify such toxic links and effectively remove them.

 It is also important to check for the outbound links from your site that link to a low-quality site or broken links. Remove them immediately as they can intensely hurt the domain authority of your site.

 Tools like Link manager from SEOPresor save you from the repetitive and tedious manual process of link assessment by automating the tasks and providing you a single dashboard to manage the entire range of inbound and outbound links. So, you can perform link management activities more accurately and in a fraction of time.

Smartphone, Cellphone, Touchscreen

Mobile Responsiveness

 As an increasing number of people are using mobile devices to browse the internet, the search engines like Google have made mobile responsiveness an important ranking metric. So make sure that your web design or theme is fully responsive means ease of browsing and ideal visibility across different devices and browsers- be it smartphones, desktops, or tablets.

 Nonresponsive sites not only lose ranking but also lose visitors by providing a poor experience to mobile users. If you are not sure if your website is responsive or not then go to the Mobile-friendly test on Google develop page. It will give you an idea about how your site looks and behave on different devices.

Traffic, Highway, Lights, Night, Speed

Speed up your webpages

 Speed plays a pivotal role in determining the user experience even before they start reading your site content or interacting with it. Slow loading sites frustrate visitors and compel them to look for other alternatives. They hit the back/close button to search for fast loading sites and it can adversely affect your site SEO. It also hurts the domain authority of your site. One of the major reasons behind slow lording site is heavy images and apps.

 There are many tools- both free and paid- to minimize the image sizes and speed up your site. Also, make it a habit to use apps responsibly and keep on assessing their usability. Immediately remove the ones that you no longer use. Other ways to speed up your site are minifying codes, removing flash and other demanding software, and using lighter image file versions. Many times an inferior hosting service quality or insufficient hosting resources also slows down the loading speed. In that case, buy additional resource, upgrade your plan or switch to a better hosting provider- choose the option that seems most relevant and reasonable to you.

Mobile Phone, Smartphone, Keyboard, App

Use top social media sites for content promotion

 Promoting the content not only helps you gain better visibility but also encourages other people to link to your site. AN easy way to promote your blog is to write informative posts around the topic and publish t on the high authority industry sites with a contextual backlink to the original content. It will not only increase your authority but will also get you exposure to a wider set of audiences- and collectively it helps in increasing our DA.

Conclusion

Domain authority represents the quality value of your site. For digital growth, you may like to improve your DA. In this post, we mentioned some of the reliable ways to enhance your DA. By practically working on these tips you can expect healthy DA growth which plays a good role in telling people about the domain authority of your site.

How to enhance domain authority of your blog?

Domain Authority

Domain Authority is an excellent way to know the SEO potential of your website or blog and by improving it you can strengthen the SEO. It also allows you to compare your website confidently with your nearest competitors to see where you currently stand and then determine the right strategy to grow.

Domain authority is measured at a scale of 1-100 and lower domain authority means low value while higher domain authority is associated with a high-value website. Some of the most popular and reputed sites like Facebook and Google have a domain authority of 85+ while the small websites can have less than 10 DA. If you need healthy digital growth then consider increasing your DA consistently.

In this blog, we will mention some of the ethical and reliable ways to increase your domain authority

Web Design, Domain, Web

Select relevant domain name

Domain name may not technically impact your ranking but it still plays a decisive role in influencing the key factors that affect your ranking. Suppose you have created a blog on WordPress with high-quality content and named it “Myfirstblog.com”. There are very few chances that people visitors will click the URL even if it appears on the first page- simply because the name is not relevant.

On the other hand, if your competitor has named his WP blog www.expertwptips.com the visitors are comparatively much more likely to click on that URL simply because of the relevant domain name that instantly connects with their search intent. So, a relevant domain name attracts more links that in turn improve your ranking.

Internet users have a low attention span. Also, many visitors may get interrupted- say by a call from their employer, or a Whatsapp message- which prevents them from completing browsing sessions on your site and they may decide to return later.

A simple short and memorable domain name allows them to remember your URL and return to your site later. From the Domain Authority point of view, the age of the domain also matters a lot. So, instead of buying a new domain name and waiting for it to get aged, you can consider buying an existing domain name which not only saves your time but also offers you a pre-existing DA right in the starting which makes things easier.

For instance, if you buy an old domain with a DA score of 58 you will have a readymade advantage of a high DA score without any active efforts on your side. That said after purchasing a high authority aged domain name, you would need to work relentlessly on your site, in terms of content, design, SEO, and other aspects- for retaining the organic domain authority and improving it further.

Long term renewals can also help in increasing domain authority as it indicates that you have long term plans for your domain/website and are not going to abandon it anytime soon.

Traffic Lights, Problem, Analysis

Content Optimization

 Another way to increase your DA is to review your on-page content and optimize it to make it search engine friendly. Along with the main content and keywords, you also need to work on codes like image alt tags, title tags, etc/?

 Also consider using the eye-friendly format to enhance the readability of your content by using italics, bold, and underline formatting at appropriate places.

 Instead of shallow content of 250-300 words, write research-based high-value content in the long-form format covering all the key aspects related to the topic. The idea is to improve value delivery for the audiences so that almost all their key doubts/queries are cleared without visiting other sources.

 For instance if you are writing an article on the latest SEO practices then start your article with an official definition of SEO and its real-life benefits.

 Along with an improved value delivery the comprehensive content presented in the right format (headings, bullets, questions, etc.) also makes it easier for search engine bots to fully understand the content context and increases your chances of appearing in relevant search queries.

 To make things easier you can take help from tools like BiQ and Quora that help in deciding the most popular question and keywords and structure your article accordingly.

Content Is King, Online Marketing

Produce content that attracts links

 Regular publishing of content with high linking potential is another way to increase your visibility. It plays an important role in improving DA.

 Also try including factors like statistics, infographics, and original research in your content that will encourage good authority websites to refer your site for inspiration/information and link to it while citing the sources.

Hyperlink, Paper Clip, Links

Healthy Internal Linking Strategy

 While external links do help you a great way in enhancing your domain authority, the internal linking is no less important.

 With strategic internal linking, you can increase the click-through rate while also increasing the average stay duration of visitors. It also helps in guiding the user through different useful and relevant pages of your site and also prevents them to hop to other sites for additional information. It is also advisable to add multiple interpage links (obviously relevant ones only) on a single page.

 With appropriate interlinking practices you can not only promote the aged posts of your blog but also increase visitors’ interest in your site.

With appropriate internal linking you can also help search engines like Google to index the entire site which influences its visibility

Conclusion

DA or Domain Authority plays a vital role in determining the growth status of your website. In this blog post we mentioned some of the best ways to enhance your site DA. In the second part of this blog post we will conclude with some more factors that directly influence your site DA.