There is a wide range of blogs on diverse topics and everyone is vying for the prime position. While digital marketing and social media traction help you a great way in attracting visitors, it is the overall impression of your blog that allows you to turn them into loyal audiences. We have already written a lot about the quality of content and images for ensuring your blog’s success. So, in this post we will focus on the backend features and foundational aspects of your blog and how can they impact its potential.
Carefully select the backend resources
Backend resources play the foundational role in your website. So make sure that you get the right resources that offer adequate support to your site and allow it to perform efficiently and smoothly without any hiccups.
For instance, WordPress is the preferred choice for bloggers but if you also wish to have the ability to sell through your blog then you can go for Woocommerce- which is built on top of WordPress. It allows you to sell different digital and physical products through your blog thus allowing you to offer an excellent buying experience to your shoppers too. With a wide range of eCommerce options available the Woocommerce is the best choice for turning any blog into a thriving digital store.
Buy Domain name that represents your brand
Choose the right domain name that is easily memorable, and perfectly resonates with your niche and brand. It will help a great way in establishing a first-sight bond with your targeted audiences. Use straightforward words that aren’t prone to misspellings. Also, spell the words in a standard way. Keep in mind the core search intent of your targeted audiences and how precisely your domain name connects with that intent.
Invest in the right hosting plan
Buying the right hosting is very important and it depends upon several factors. Everyone wants to buy the best hosting packages but the reality is that there’s no one size fits all. You need to ask yourself several questions before purchasing hosting services for your blog, like:
Are you intending to host a simple text-rich blog with just a few images or a heavy media blog with plenty of videos, images, presentations, sliders, etc?
Are you well versed with technicalities or can hire an in-house technical professional or would like to entirely rely on the support provided by your hosting provider?
How much traffic do you estimate for your website in the foreseeable future?
What are your specific requirements regarding backup, security, site building resources, and e-commerce tools?
Answer to all these questions will help you find best hosting providers for your specific needs.
Impact readers’ minds with strategic use of colors
Colors work at a subconscious level of mind and stimulate specific emotions that can play a major role in how they respond to your content. A deep study of top-performing sites will reveal that they wisely use a color scheme to stimulate positive emotions and making their mind receptive to the content they are about to read.
Use the professional, appealing and coherent design
Build a neat design with a coherent equation of different elements (menus, buttons, etc.), retina-friendly typography, and easy navigation. Consistency matters a lot and when used wisely it also helps in naturally baking your brand into your entire blog thus making it easier for you to etch your blog into your visitors’ mind.
Avoid distracting them with “indigestible or unorganized elements” like overflowing paragraphs, shoddy formatting, or plenty of images scattered here and there. A simple question to ask yourself for ascertaining your web designing quality is “how does my blog look at a glance?” Until or unless you get a quick positive answer, keep on identifying the issues and working on them.
Carefully decide the color palette for your blog
A good color scheme is not only pleasing to the eyes but also reaffirms the core voice of your blog. If you are running a blog on corporate matters or professional skills then blue color can be wisely used to connect better with your targeted audiences and for lifestyle or fashion blogs, a palette of bright colors like yellow, red, and bright green can leave a deep positive impression on your targeted audiences.
That said; make sure that your color scheme should not overwhelm the audience. It is also important to avoid a color scheme that strains the eyes, as it will discourage them from spending a long time on your blog.
It is a matter of research and several things go into consideration like branding, core objectives, key message, niche, major audiences, and the type of content you are delivering to them. How effectively you satisfy different factors of this equation plays a vital role in impressing your core audiences at a deeper level.
Spark a communication with your readers
A good blogging is not only about broadcasting your message but also prompting your readers to take action for increasing the engagement rate. A wise choice of appropriate call-to-action buttons on relevant pages strengthens your chances of attracting positive interaction from the readers.
For instance, for the new visitors, your priority is to help them understand your brand and connect with you. So, you can place a “know more about us” or “contact us” button for such users.
For repeated visitors, you would like to build deeper engagement levels. So, you can use CTAs that takes their loyalty to the next level. Some examples include Loyalty Rewards, Insider Deals, and Exclusive Content. It not only shows that you value their loyalty but also promises that you are willing to take the relationship to the next level.
Usability matters a lot
Check how easy it is for the visitors to use your site. Incorporate key usability features to the site in a logical format including product/service information, email subscription option, contact info, social sharing buttons, etc.
Does a visitor need to scroll up and down for locating an opt-in form for an email newsletter or can find it intuitively? Are your social sharing buttons positioned correctly to prompt readers to instantly sharing the posts they like? Does the contact page contain complete contact information in the right format? Can your visitors instantly send you a Skype message by simply clicking on the Skype Button? Have you wisely structured the site to encourage interaction?
All such factors go a long way in determining the long term potential and success of your blog.
Conclusion
Along with the quality of content and marketing techniques, the backend aspects of your blog also play a vital role in determining its success. In this blog, we have mentioned different backend factors that can help you build a committed high quality reader targeted audiences for your blog thus enhancing its reputation and revenue model.