Why FeedBurner is no longer a great option (and the best alternatives)

FeedBurner

For a long time, there has been an argument over the SEO benefits of FeedBurner for bloggers. Some strongly believe it to be a powerful SEO factor while others dismiss it as an average service that doesn’t play any role in improving the SERP ranking. In this blog we would present an unbiased report on the matter and see if and how does Feedburner help you in your SEO:

FeedBurner: Still Alive And Somewhat Well | Lexnet

What is Feedburner?

 As a free Google service the Feedburner offers hassle-free management of your feeds and provides custom RSS feeds for the blog posts which increase visibility when compared to typical RSS feed generation.

Rss, News, Feed, Blog, Web, Icon, Symbol

What is RSS?

RSS Feeds is an abbreviation for Really Simple Syndication that displays the entire set of latest blog updates in an XML format. To facilitate that you must create a permalink structure following the search engine guidelines. The RSS feeds can be viewed by visiting http://yoursite.com/feed

What made FeedBurner a better option than RSS?

More features of Feedburner made it a preferred choice over the typical RSS feed (and it still is- but has lost much of its charm). For instance, you can conduct a deep feed analysis, optimize them for better visibility, and even conduct effective publicity to gain more popularity among online commonality.

It also allows the users to become your feed subscribers so that they can get the latest updates delivered sent to their mailbox. Eventually it helps you in creating dedicated audiences for your blog. 

Benefits of Feedburner

· With a single account, you can burn multiple blog feeds

· In-depth stats about the subscribers of your feeds

· Extensive feed optimization features

· Your subscribers will get more options like email subscription and reading services like Pageflakes, Bloglines, Netvibes, etc

· Automated ping service for latest blog feeds

· Easy Google AdSense integration?

So, what happened to the feed burner?

Google had brought the Feedburner for a massive amount and after developing it as a reliable source for bloggers, it stopped paying attention to it. Many experts even believe that this service may soon be discontinued. Moreover, as it has not been updated for the last many years, there are many instances/possibilities of bugs or other issues. Moreover, it isn’t wise to use a service that can be discontinued anytime soon. So, what’s the next best thing to do? Look for alternatives. Here is a curated list of some of the best Feedburner alternatives that you can rely on:

Email Marketing to Win the Inbox | FeedBlitz

FeedBlitz

FeedBlitz helps you in maximizing the reach of your blog by monitoring your blog posts, URLs, and RSS feeds. It brings you the vital stats that can help you a great way of preparing ideal blogging strategies to achieve your short/long term readership goals. The tool comes loaded with sophisticated features as well as the feed to email digest conversion, tracking circulation, and subscription management. The tool seamlessly works on nearly every major platform for bloggers like WordPress, Drupal, Joomla, Typepad, and Drupal.

Welcome to Feedly

Feedity

This free service helps you in extensive feed content promotion and offers you a wide array of tools to measure the impact. You will get quick and friendly bookmarking options. The services for sharing and proxying are equally good and user-friendly. By wisely using FeedCat for your blog, you can multiply its reach and enhance its impact.

RSS to Email - Blog Powered Newsletters by Nourish

Nourish

Nourish automatically changes your RSS feeds into email newsletters and helps you in converting readers into subscribers which eventually helps you in achieving loyal readership. It also helps you in increasing the committed traffic to your blog which can directly impact the reputation and revenue potential of your blog.

RSS Feed works better with IFTTT

IFTTT

The full form of IFTTT is If this then that. The tool allows you to create an optimized custom delivery system that automatically gets working the moment you add any new item to your RSS Feed. IFTTT automatically delivers your freshest RSS feeds to diverse relevant platforms including but not limited to Evernote, Twitter, Facebook, emails…..the list is long. It helps you to get maximum visibility across a wider section of audiences which eventually multiplies the impact of your blog.

Best Feedity Alternatives (2020) - SaaSHub

Feedity

Feedity helps you to create RSS feeds and offers you sophisticated options for podcast feed generation right from your webpage. Just like IFTTT the process is automated and triggers as soon as fresh content is added to the linked webpage.

Conclusion

At one point in time Feebburner was considered as the best option to popularize your latest blog posts across a wide spectrum of digital citizens. However, of late its parent company stopped paying much attention to Feedburner and it has not been updated for a long time. It is even believed that this service may soon be discontinued. In this blog, we explained the things in detail and also presented multiple Feedburner alternatives that you can rely on for gaining the best popularity for your latest posts.

Yoast SEO- Is it the right choice to improve ranking of your WP site?

Yoast Review

Yoast SEO tops the list of best free SEO plugins for the WordPress sites due to the ease of use, scalability, efficiency, and actionable insights it provides to the users. The tool offers you a collection of all the ideal options and features to optimize your content as per the best Search Engine guidelines. It also empowers you to write reader-friendly content by showing you vital stats that analyze the readability of your content. While the free plug-in cones with all the major features the premium plug-in also offers you a few extra options along with the premium Yoast support. In this post, we are going to review the Yoast plug-in and see if it is the right choice for making your webpage search engine friendly 

Yoast SEO: the #1 WordPress SEO Plugin • Yoast

Introduction to Yoast

Yoast started as a tutorial on SEO by Joost de Valk but it later gained more functional capabilities and emerged as a robust SEO plug-in that is being used by different businesses across the globe today.

Quick overview and main functionalities

Click SEO > General to check the different SEO settings in Yoast. Here you will get a wide number of setting to fine time all the key aspects of your webpage that affect your SEO potential. The settings section offers you to choose from five different tabs to match your immediate SEO goals. While each tab helps you accomplish an important goal one tab is of vital importance- Webmasters Tools tab. It offers you an easy and quick integration option to connect your site with 4 major programs namely Alexa, Yandex, Google, and Bing.

It allows you to determine and categorize your functional ecosystem for streamlined project management. For that you need to access Titles and Metas screen. Here you can give a relevant title to different website aspects like pages, posts, custom post types, homepage, tags, archives pages, and categories.

You will also get various other options like determining if a specific post type should be indexed (by default), activate Yoast SEO meta box, or display date in the Google (or other search engines) snippets.

Once you install the plug-in you would be taken to the features tour. In the Title and Metas screen you can create title templates for diverse website aspects like posts, pages, homepage, custom post types, archives pages, categories, and tags. You also have options to show date in SERP results, set a specific post type as no index by default, enable Yoast SEO Meta box.

Business, Search, Seo, Engine, Internet

Analyzing content with Yoast

You would get extensive features and tools to analyze your content and optimize it to meet the ideal search engine guidelines. For instance you can preview and control your content appearance in SERPs customizes SEO title of your post and edit the Meta description. All these factors can have a deep impact on your CTR rate and eventually helps you in improving your rank on selected keywords.

Just below your WP editor you would see Yoast content analyzer inside a Meta box. Here you can control your content management and optimize it for better ranking. For instance the snippet editor allows you to preview the content’s appearance in SERPs and also edit it for optimum benefits. You can define your Meta description to make it search engine and reader-friendly. Likewise you would get the SEO title customization option.

Functionalities of Yoast Snippet Editor

As the name suggests the content analysis tool helps you to analyze the different aspects of your content so that you can fine-tune it to meet your SEO objectives. The first thing is to enter your focus keyword. Keep in mind that free users can enter only single keywords and for entering multiple keywords you need to buy a premium plan.

Yoast SEO automatically analyzes different aspects of your content by matching them against the latest SEO guidelines and practices. It includes but is not limited to readability, keyword density, outbound links, keyword position, strategic use of keywords at important places, – and various other related factors that affect your SEO.

Along with content score it also offers you light-based indicators that allow you to quickly analyze your content at a glance.

The best thing is that by wisely using the Yoast content analysis you can also make your content reader-friendly as the tool offers you to test and optimize the major aspects of your content that shape and affect the readers experience like readability, use of power words at important places t help them quickly distend the gist of your content, preventing the use of long paragraphs, etc.

Social, Media, Manager, Online

Social Media Optimization

The tools offer an easy integration option to link your site with the top 4 social media tools including Facebook Open Graph, Twitter Cards, and others.

Click SEO>Social to explore more options for social media optimization of your URL.

Yoast also empowers you to optimize the social media image and post for promoting your content so that you can fine-tune them to meet the interests of target audiences. It enables you to easily capture the attention of diverse audiences across different social media platforms. For instance o can specify custom Meta descriptions, change the title, and insert the social media-friendly image to instantly attract the visitors.

XML Sitemap

Content indexation is quintessential if you wish to be ranked on SERPs. If the content is not being indexed, you cannot expect to be ranked on SERPs even during most relevant searches with less competition.

For that Yoast SEO ships with an inbuilt functionality for XML Sitemap. To activate it you need to click SEO > XML Sitemap. Now check the checkbox option.

Once you activate the XML the tool automatically informs Google as soon as you post any fresh content which adds momentum to your overall SEO efforts. Along with the content it also indexes the images in the Google images. It thus streamlines speeds up the indexing process.

You can further customize the indexing process by instructing Yoast not to index specific posts by specifying individual post URLs, post types or typographies that need to be excluded.

Yoast Premium

The Yoast premium comes with a dedicated support service provided by the expert support team and it can resolve most of your queries within half an hour (many of them within a fraction of this time).

Along with the premium support the premium version of Yoast also comes with 404 errors fixing through redirects and targeting multiple focus keywords that can widen the SEO potential of your webpage. You would also get as many as 13 video tutorials that will enlighten you on how to extract the maximum benefit out of Yoast SEO plug-in.

You can start with the free Yoast plug-in, understand its functionalities, and use it for a few months or any reasonable period. Then you would be in a better position to decide if you need to invest in the premium plug or you are happy with the free version.>

Extensions

Moreover you will also get the extra extensions if you wish to have full control over specific aspects of your websites. These extension include

·         Video SEO

·         Local SEO

·         News SEO

·         Woocommerce SEO

General Features

  • Comprehensive content and SEO analysis including readability based on Flesch reading score
  • Canonical URLs Setup for avoiding duplicate content
  • Enhancing site indexing with advanced XML Sitemaps functionality
  • Automated provisions to optimize the technical aspects like sitemaps, robots.txt, permalinks, and .htaccess files.
  • Extended control over the breadcrumbs
  • Title and meta description templates for snippet branding on the Google
  • Cornerstone content to analyze your content quality based on powerful parameters

Exclusive features for premium version only

  • LSI optimization
  • Local/News SEO/WooCommerce SEO 
  • Annual support by the expert team
  • Local/News SEO/WooCommerce SEO 
  • Extended insight tool features 
  • Detailed social previews
  • Redirect manager
  • Actionable suggestions on Internal linking 
  • Google, Facebook, Twitter Previews 
  • No ads in the background 
  • Keyword export in CSV format
  •  

Pros

· Purpose-built content analyses tool to make your content friendly for readers and search engines

· Real-time SEO capabilities while working in WordPress editor interface

· Actionable insights

· Quick overview with the help of light indicators to understand SEO compatibility of your content

· Improved keyword optimization

Cons

  • Lack of keyword variation analysis
  • Based on Search engine algorithms which keep on changing
  • On the instances of keywords are measured, not the value of keyword itself (So users have to invest manual efforts on keywords research)
  • Much of your productive time can be spent on fine-tuning the nitty-gritty of the content like passive. Active voice transient verbs, stop words, etc.
  • The plug-in uses only the uniform system to check different types of content but individual posts may have individual requirements that don’t need to align with all these guidelines or may need additional guidelines (like research articles)

Verdict

Many people have the notion that all greens and high scores on Yoast SEO mean that your content is SEO friendly and eligible for a good ranking on Google. It isn’t so. The plug-in only offers you the easy way to analyze the SEO compatibility of your content and making it reader-friendly. Having said that, the tool offers a wide variety of options to control all the key aspects of your webpage SEO. The interface is easy and intuitive. You would also love the extended options in a premium version like the detailed social preview, specific SEO like news SEO or local SEO, more detailed insights, and keyword file export. It doesn’t overwhelm you with a truckload of options and also allows you to take care of all the prime aspects of your content affecting its SOE compatibility.

Complete guide on migrating your site from WordPress.com to WordPress.org

Transfer WordPress.com to WordPress.org

Many of the top bloggers of today started their blog with a free blogging platform but later switched to the paid options after acquiring a good number of readers and subscribers across different countries. They did it to offer a fully professional appeal to their blogs and enjoy extended control over the design, functionalities branding and monetization features. WordPress is the most popular CMS for bloggers and businesses. So, in this blog we are going to present a tutorial on how to transfer your blog from WordPress.com to WordPRess.org. Let us start with the basics:

Social, Network, Share, Contact, Blog

What is WordPress.com?

WordPress.com helps you create a free website instantly by selecting from available collection of themes that can be customized to some extent. There is no coding or scripting required and you don’t have to go through custom web development either. So, if you wish to get a quick and free website from the most trusted CMS in the world then WordPRess.com is the best option for you. Being a fully hosted version, you don’t need to buy web hosting plans.

Wordpress, Web, Design, Website, Cms

What is WordPress.org?

WordPRess.org, on the other hand isn’t a self hosted version. So, while working with WordPRess.org you need to invest in web hosting to publish your website globally. You may also need to pay for web development and designing depending upon your preferences. It is the best option for the people who are looking for maximum control over their website on both the backend and front end ecosystem.

WordPress.com Vs WordPress.org- A quick overview

So, in short, with WordPRess.com you can create your free website but with limited customization features while the WordPREss.org offers you maximum customization features and extended control over your website but you have to buy your web hosting plans t publish your site.

Benefits of WordPress.org over WordPress.com

There are many benefits of WordPREss.org over WordPRess.com. Here are a few major benefits:

It offers complete theme customization capabilities

·         You can run advertising or affiliate programs without restrictions

·         Complete ownership of your database files

·         Complete control over theme files

·         No unwanted ads running on your site

·         Complete support when you buy managed WordPress hosting

As you now have a clear idea on WordPRess.com andWorPRess.org and the factors that make it important to switch to the latter, it is the time to learn how to safely migrate your blog from WordPREss.com to WordPress.org, without any issues

Note: Before starting this process buy a domain and hosting plan and also install the WordPress.org to your new host.

How to export content from the WordPress.com?

·         Log in to WordPress.com with your registered credentials

·         Visit the tab My Site and click WP Admin

·         Click Export

·         The next page will prompt you to select the content that needs to be transferred. Here you can choose any specific content like only posts or media, or you can select the entire content including post, media etc.

·         It will convert your XML file format into a compact WXR (WordPress extended RSS format)

·          The export files exceeding 32mb need to be divided with WXR file splitter plug-in

Installing WordPress Importer on the new website

Head to your dashboard in you new hosting account

Click Tools > Import

Click Install WordPress importer

You would see the WordPress Importer plug-in that you need to install before proceeding ahead

Steps to import Your Content

The next thing is to click upload file for uploading and importing your WordPress export file

Now you would be prompted to decide if you wish to reassign blog posts to new writers. You may continue with the same user name or create new one(s) depending upon your preference

The blog posts can also be assigned to any present author on the new site. It can be done by selecting relevant options from drop down list

After that put a check on the option Download and Import File Attachment to switch your attachments from wordpress.com to wordpress.org. Next, click Submit.>

Image importing tips

It might be possible that some of your images misbehave during switching process. So you can reconfirm the things. While not mandatory, it is advisable to use Import External Images plug-in that can automatically analyze your post’s code and niftily takes out all the images including the ones linking to external sources. It makes sure that every image is transferred properly without any issue.  

Taking your site visitors to the current self-hosted website

 Now you have successfully migrated your site from wordpress.com to wordpress.org

It is advisable to mention this on your wordpress.com site that you have migrated to a new site and give the new URL address so that anyone visiting your old wordpress.com site can instantly click and switch to your new site.  WordPress.com also offers instant reliable redirect services priced

Conclusion

In this blog, we presented step by step tutorials on transferring your blog from WordPress.com to WordPress.org as the latter provides you better customization features and offers a perfect professional appeal to your blog. We hope that our readers should now be able to independently complete the process of switching from WordPRess.com to WordPRess.org. We would also invite you to share your thoughts or mention any practical difficulty in the process, in our comments section below.

Multiply your e-sales with buy one get one free deals (How-to Tutorial + publicity tips)

Create Buy One Get One deals

With the help of various purpose-built plugins it has now become super easy to create an eCommerce store. However, you also need to invest efforts in increasing sales through your digital store. The best way to do that is to introduce promo offers and deals. It helps in attracting new customers and winning the loyalty of the old ones. One such offer is Buy One Get One offer. There is some distinct attraction in this offer as it implies that you can get 100% free product on each purchase. The merchants across the globe use this method to build a strong customer base and widen their audiences.

Once you have decided on the products/gifts that you wish to include in the Buy One Get One offer, the next thing is to technically create the coupons and configure their settings to decide how they behave on the front-end. In this tutorial, we are going to explain how to do this by step by step instructions.

Free Coupon Plugin] Advanced Coupons for WooCommerce Free Version

Install Advanced coupons plug-in and activate it

Open advanced coupons tab and provide your license key 

Note: License key can be checked by visiting advanced coupons account and logging in to your account

Click the Woocommerce > coupons page. Next click Add coupon button 

Create Coupon Title on the next page that opens

Just below the title, a coupons code will be auto-generated which would be a random combination of letters and strings 

You can change it to create a relevant coupon code that can easily be recalled.

 Open Coupon Data section and select coupon deal type. Click BOGO deals tab

 Here you can set the desired conditions to activate multiple BOGO deals. It decides the product to be added to the deals. Here are a few options:

 Specific products: For standard single product deals 

Combination of products: For deals on multiple products or the varying products 

Product categories: For activating Buy One Get One deals on specific products range belonging to a particular category

 After setting the trigger type, choose the product on which the deal applies by clicking Add Products.>

Here you can select more than one product as the minimum purchase to get the deal.

 The best thing is that the plug-in allows you to create different deals like instead of giving away one product as free you may also give it on half the price. It allows you to have better control over the deal presentation

The next thing is to choose the product that would be given to the customers as a gift

 When a single product is chosen it automatically gets added to the shopping cart

You can also choose the option Any Combination of Products/Product Categories in the Apply Type. In this case the shoppers will get the discount when they select the product

 Under Price/Discount heading you would see a dropdown list from where you can choose other options like offering fixed/percentage-based discount instead of free giveaways

 You also have the option to decide if it is only a one time deal or repeated deal under Additional Setting

 Here you may allow clients to get free products in proportionate to the quantity purchased. For instance, the deal l of buy 2 get 1 free can automatically become buy 4 get two free when one buys two units… and so on.

Here you can also specify a notice to be displayed to the customers when the deal is triggered. All they have to do is to add the product and specify the BOGO coupon code

 You also have the option to present the deal the way you like. For instance, you can advertise it as a 100% discount, instead of buy one get one free deal

 Here the discounts would be calculated based on the deal triggers and required product quantity. For instance, buy two get two free offer will not be triggered or calculated as buy one get one- provided that you have selected the ideal settings while creating the deal>

How to publicize your Buy One Get One deals?

To gain more positive response out of your BOGO deals you need to publicize them the right way. Here are a few ways to make your deal popular among online shoppers:

·         Digital campaigns for Flash Sale: Limited time sales prompts people to buy your products fast before the deal is over. So, it is a good practice to divide you deals in multiple short-duration offers instead of a long term deal.

·         Interactive Presentation: Presenting your deal in an interactive format instantly captures the attention and urge visitors to act.

·         Collaboration with relevant Influencers: The easiest way to quickly multiply the reach of your deal offer to the maximum targeted audiences is through influencers. Hire the right influencers who are active in your niche, have a decent following, and charge reasonable fees for their services. Brainstorm with them on the right content, ideas, and platforms to publicize your deals.

·         Personalized Targeting: A brief demographic research will help you create personalized targeting that will turn your BOGO deal into a strong tool to widen your audience base.

Conclusion

Buy one get one deals help you increase your sales fast by attract more visitors and turning them into buyers. The global digital stores have been using this option to multiply their sales and meet their targets fast. You can also use it for clearing the old stock. In this blog we presented a step by step article on how to activate and publicize the Buy one Get one deal.

5 best caching plugins for your WordPress site

Best Cache Plugins

The user experience plays a vital role in determining the popularity of your blog. The main factor is speed. People are attracted to the websites that load fast and don’t test their patience. Caching can help you a great way in the same. In this blog we are going to mention some of the best caching plugins that you can use to boost your page loading speed.

What is caching?

In technical terms the term caching refers to storing file copies in a temporary location with an objective to access them quickly whenever needed. So, during the subsequent visits to your website the visitor can quickly access your site due to faster page loading speed. In short it reduces the time needed for fetching HTML, JavaScript, CSS and image resources which in turn slashes the latency and boosts your webpage loading speed.

Some of the ideal caching plugins

Now let us see this curated list of some of the ideal caching plugins that can help in increasing your site loading speed to attract more visitors:

Features of the Cache Plugin WP Rocket.

WP Rocket

WP Rocket is robust caching plug-in with instant setup and easy configuration along with highly optimized caching environment. The plug-in uses multiple sophisticated technologies like JavaScript, CSS minifying and HTML. Moreover the Lazy loading further speeds up your site by scheduling the image loading only when it is visible on visitor’s browser.>

WP Optimizer

WP optimize comes with strong database cleaning capabilities and image compressing features along with other higher end caching capabilities. It offers multiple options to add speed to your site:

·         Clean the database:  The clan the database plug-in deletes the unnecessary data in the database and tidies up your tables that can accelerate the website loading speed. Moreover the image compression tool converts huge images into compressed fields that further boost page loading speed.

·         Caching: The Caching is another essential aspect that is equipped with most powerful caching features.

SG Optimizer

 Developed by SItegruond the SG Optimizer is a plug-in specifically for site ground hosting services. It allows you to accelerate your website performance with the help of different features like:

Salient features

·         Dynamic cache and Memcahche configuration

·         Automated cache purging that can be enabled or disabled as per requirements

·         An easy provision to confirm if cache is working fine on your pages.>

·         An extensive control over enabling or disabling minification of different files/scripts like HTML, CSS and JS resources

·         You can also remove the support for query strings/Emojis from the static resources.>

·          Individual or bulk image optimization option.>

Got WordPress? You'll want WP Super Cache, too. ⋆ Chris Mospaw

WP Super Cache

 The best thing about WP supercahce is that it is developed by the Automattic the company behind the WordPress and so it is specifically designed to meet the caching requirements for WordPress sites.

 With this plug-in you can easily generate the static html files from the WordPress blog. The plug-in automatically processes the bulky WordPress PHP scripts on your site and then fetches static HTML files to the site visitors which helps in accelerating the page loading speed.

It offers you three options:

·          Simple: Best caching method which doesn’t require the PHP file editing or .htaccess file configuration. >

·          Expert: By modifying the ,htaccess files you can offer extensively cached HTML files for a superfast speed. As the name suggest it requires you to have certain expertise and involves some manual efforts.>

·          WP Super caching: It offers personalized caching experience for your known audiences like the ones having account on your site or those who have commented on your posts in eh past. It offers more flexible caching method.

W3 Total Cache – WordPress plugin | WordPress.org

W3 Total Cache

 Along with caching various aspects of the site the W3 total cache provides seamless CDN integrations (content delivery network) as well.

 The high-end capabilities and super easy user interface makes it one of the most reliable plugins in the market. High authority digital brands like Mashable.com, AT&T and MattCutts.com recommend this plug-in. It works wonders on your web server performance and considerably slashes the latency.

 It also works well with SSL and Google AMP and supports almost all the hosting environments.>

 The plug-in, when used ideally can cut down the bandwidth consumption by up to 80%. It does so with its strong mnification features to finely compress your CSS, HTML, feeds and JavaScript.

Conclusion

In order to enjoy better loading speed you need to minify the files and work on various other aspects of your website. For that you may need to rely on different plugins for the purpose. In this blog we presented a list of various such plugins tat can help you to cut down the latency and enjoy excellent loading speed. The readers are advised to carefully compare the product features, prices and reviews before taking any decision.

5 ways to save your blog posts from contact form spamming

Prevent Spamming

Spamming has become one of the major nuisances in the digital world. It not only annoys the site owners but also affects the ranking and drives away the visitors. The spammers have devised new tools, techniques and platforms of spamming. One of the popular ways of spamming is form spamming which hurts your website, especially the blog posts, as your comment section is misused by spammers for their vested interests. Spamming damages your readership and negatively affects your website- whether it is email spamming or contact form spamming, In this blog, we would share different actionable tips to come over this challenge without restricting the experience of genuine blog readers:

Email Marketing, Online Marketing

What is Contact form spamming?

Submitting irrelevant and unnecessary information or sending phishing messages through contact forms is termed as form spam. These messages may be displayed on the site front-end or directly sent to you. 

Manual Spamming Vs Bot Spamming

Manual spamming is done by human beings and is used by different businesses and many black hat SEO providers who wish to get quick back link benefits for their clients by posting their URLs in your form. 

The second method is termed as spam bots where the bots are used for spamming your contact form for their vested interests. 

With their advanced automated capabilities, the Bots can submit hundreds of spam messages through your contact forms within very brief period. Human spam actors, on the other hand, have limited capabilities in terms of volume but unlike spam bots, they are smart enough to make their way through traditional spam prevention measures.

Here are a few ways to prevent or at least minimize spamming on your site:

Twitter, Social Media, Communication

Use Contact Forms 

If you want to get rid of spam then seriously consider replacing your email address with a contact form. While it is true that email offers a quick, direct and preferable communication method to your visitors, it can also be misused by spam actors for their vested interests. 

The new age spam bots not only attempt form spam but can also capture your email addresses and fetch them to the spamming elements which multiply the probabilities of spamming. 

Pro Tips

·         While creating the contact form, make sure that it should be short and sweet and has minimal fields. Visitors won’t like to reveal unnecessary information like contact number, occupation etc. An ideal form should just need 3 key fields: Name, email address and message. 

·          While the form allows your visitors to instantly communicate with you just like an email, it also saves you from annoying and time wasting spam messages. 

Captcha, Recaptcha, Bots, Logo, Brand

Google reCAPTCHA

Google reCAPTCHA is another efficient way to save you from spam messages. It presents a smart challenge before the form can be submitted. The challenges are easy and quick for the humans but cannot be cracked by the spam bots as they lack the capabilities needed to “detect” these types of challenges. 

Man, Mask, Blue Eyes, Hand, Mystery

Hidden Fields

You can also use the methods to trick the spam bots by showing them hidden form fields. Such fields are not visible to human visitors but only to the spam bots as they read “codes” instead of reading your front-end content. And hence if some information is entered into such fields it implies the presence of spam bots. It automatically flags such submissions as spam and they are instantly rejected.

Smile, Laugh, Luck, Happy, Joy, Smiling

Answer a question to proceed

To keep the things simple you can even ask a human question to your visitors. It could either be a math problem, or a general knowledge questions- or just anything.

Make sure that the question itself is easy and quick for the humans but you may use the format that is not easily discernible by spam bots. For instance you can questions like “What is the total of Five plus Two?”- Instead of framing your question as 5+2= While human visitors can instantly understand and answer the questions, it is a tricky affair for spam bots to understand the math problem presented in simple words without any digits.

Chain, Breaking, Link, Linked, Iron

Disallowing any types of links

 A large number of manual spammers use form spam to gain some SEO juice by creating backlines through your forms. Some making it technically impossible will help you eliminate such spammers and can significantly reduce the spam probabilities. For that you need to disallow links on the blog comments as well as forms. For that you can use the plugins like Perfmatters WordPress plug-in.

Conclusion

Spamming has become the major issue for the websites and blogs across the globe. It is very difficult to stop spamming manually as it requires 24X7 monitoring and manual efforts that can divert attention and hurts productivity. In this blog we have mentioned some of the easy and actionable tips on how to stop spamming on your blog posts and prevent spam actors from misusing your forms for contact form spamming. The readers can assess different methods and then select the one that meets their relevant needs, knowledge level and budget.

6 tips to build and build sustainable WordPress designing & development business

Start WordPress business

The ever increasing popularity of WordPress as a reliable content management system for bloggers and businesses has made it a reliable source of income for both professionals as well as entrepreneurs. A large number of institutes offer WordPress courses at affordable fees and there are several online courses to learn professional WordPress development courses. Besides, there are many books available in the market if you are looking for detailed course that you can learn at your convenience. Having said that, if you have entrepreneurial skills and sufficient resources, then you can also think about starting a WordPress designing business as WordPress has emerged as a reliable platform to design several local as well as international websites.

In this blog, we are going to present the practical tips on how to run your own WordPress designing business and overcoming the initial challenges by taking some wise decisions. By following these actionable tips you should be able to turn your WordPress designing and development business into a decent and sustainable venture within reasonable time:

Office, Business, Colleagues, Meeting

Build a strategic business planning

 Plan a well designed strategy before you start the entrepreneurial career. Start with the well-defined business goals and then select your targeted audiences accordingly with a focus on easy conversion. Determine the services you can comfortably provide to your audiences.

Make sure to avoid over commitment and be honest while deciding the scope of services you are capable of providing to the consumers.

Also avoid acquiring more consumers than you can handle. Being a service sector, the after-sales experience is extremely important to win the loyalty of your customers which will help you in business continuity. The rule of thumb is: value over the volume.

Coins, Currency, Investment, Insurance

Have a well-defined plan to manage financial aspects

Set up a reliable finance management strategy to avoid mismanagement of your financial transactions which can eventually hurt your business’ profitability. Remember, if you wish to turn your designing business into a profitable venture then you first need to have a complete control over your financial management.

 The challenge is to balance web designing tasks and the accounting management. Along with timely completion of your web designing tasks you also need to maintain accounts regularly and assess the profitability of your business.

 The solution is to automate the accounting management so that it should not cost you significant efforts. It will enable you to focus well on your primary website designing tasks to ensure quality and timely services to your clients. 

One such automation accounting management tool is Freshbooks that can seamlessly be integrated with your site or system and allows you to easily create well-designed invoices and send to your clients. It also enables you to accept online payments quickly and facilitates financial transaction tracking for diverse transactions. However, you are free to choose any other option for automanagement of your accounts and financial transactions.

Template, Layout, Website, Blog, Theme

Choose the ideal WP theme framework

 Theme framework plays a vital role in accelerating the development process through work load reduction. With WordPress you get several friendly theme frameworks like Genesis so that you can instantly replace the themes while retaining all the present aspects and without disturbing the functionality profile of your website.

Modifying your site settings and options become quick and easy with theme framework which helps you to update your site’s appeal to meet with changing trends and design objectives.

Wise customization of your website can help you a great way in keeping your visitors happy and also making it search engine friendly. Thankfully the WordPress websites help you to quickly modify or upgrade your site functionality sans coding/scripting hassles. All you have to do is to pick the right WP plug-in for your purpose- either paid or free version- and integrate it with site. It allows you to exercise extended customization using intuitive interface and simple processes. With the help of this plug-in you can fine-tune your site’s appeal by modifying colours, sidebar, and background images, header and footer, typography, layout structure etc- quickly ad without any coding.

Technology, Icons, Internet, Symbol

Offer domain & web hosting plan as a secondary source of income

 Your clients may also seek your suggestions on buying ideal WordPress hosting packages. You can use this opportunity to help your customers enjoy the best services and also earn some extra revenue in the process.

 One of the best ways to do it is to join the reseller program of your web hosting provider. As you are already using the company’s hosting services you and be sure about their service quality. By becoming their reseller, you can buy their packages at lower rates in bulk and resell them to your end clients at the retail prices.

The best thing about this business model is that you don’t have to engage directly in providing technical service soar support services for your end clients as all such services are managed by the parent host.

Meeting, Business, Brainstorming

Hire best industry talent with right attitude

 Carefully build a reliable team of workers who possess right blend of knowledge, passion and professional wisdom. It will allows you to comfortably delegate different tasks to the talented workers which will help you noncomplex the projects within stipulated period.

Depending upon your requirements and business model you may recruit permanent workers, hire freelancers or recruit people on per project/contract basis. You should first hire the people on probationary basis and make them permanent only if you are satisfied with their average working style and project delivery/quality. You can offer some commercial/non-commercial perks to the workers once they have become permanent worked. These can include better package, 5-day working, PF etc. You may also offer them performance based bonus every quarter

Create long lasting bond with your clients

It is equally important to establish loyal relationship with clients by analyzing and anticipating the needs of your clients, offering them better value for their prices and keep the commercials reasonably affordable for all.

 Two things that help you earn a distinct reputation and respect in the industry are providing personalized solution to individual clients tailored to meet their specific business requirements and secondly periodical follow up with the clients to know their feedback, suggestions and any further requirements. It may also help you expand your service scope and accelerate your revenue opportunities.

Conclusion

Running WordPress designing and development business needs commitment, dedication, expertise and above all right decisions at right time. In this blog, we have presented some tips on how to start and run your WordPress business to earn sustainable revenue and a decent reputation in the industry. The readers are advised to follow these tips and also use their discretion to discover other ideas/solutions to overcome various challenges they encounter during the entrepreneurial journey.

5 strong reasons why you should never ever build a free website

Free website

Free… this word has a magical impact on the human mind. We all love freebies and there is nothing wrong with it. However, every free thing is not worth accepting… for instance, free websites. While there are lots of digital platforms that allow you to create a free website, you should also remember a famous saying in the marketing world- when something is free, you are the product. It essentially means that the users of free websites aren’t the customers who can demand premium service, but just a “product” that can be used for the vested interests of the smart vendors. It doesn’t sound good but there are many other disadvantages of free websites that we are going to present in this blog:

An unprofessional address (indicating that you are just a tenant- not the owner)

The free website comes with a rented domain which is indicated in the name itself like yourbusines.maindomain.com. It is no brainer that such names look both irrelevant and unprofessional like ABCITsecurity.freepicks.com. How can you expect the business prospects or potential buyers to be impressed by such websites.

Bag, Cash, Money, Pay, Payment, Cash

You still need to pay for unlocking features (plus there’s catch)

Most of the free websites have a freemium model where they would offer you only the limited features with the free account and for unlocking more professional features you would need to buy their premium packages. In many cases these sites don’t support easy transfers to other paid website services. It can be a tricky affair as you have already built a website on a free platform and it is practically better to switch to their premium plan as switching to other services is quite difficult.

Your content is owned by the provider (not you)

The awesome content that you have produced after investing lots of time and attention is owned by the free website. In many cases, if you would read the fine print you would know that the free website is the actual owner of your content. What is even more disturbing that they can pull off your content whenever they like. When you click the”I agree” button or checkbox, you are accepting these conditions and there is nothing you can do afterward.

Internet, Web Page, Video, Article, Page

No control over user experience

The backend services like hosting and underlying platform plays a vital role in defining the user’s experience. However with free sites you don’t have any control over these factors.  Moreover you cannot claim support services or demand the owners to repair your site. It means that your site may slow down often, experienced downtimes and straggles with connectivity interruptions- and you just cannot help the situations while your visitors will get annoyed and many of them might even abandon your site.

Seo, Optimization

Not a practical option to initiate SEO strategies

You build websites to earn revenue or reputation. So, at some point in time you may need to invest efforts in SEO strategies. It could be a risky affair on free websites as these sites can take your domain off the air anytime. In such cases you lose all the SEO juice that you acquired after investing so many resources, efforts, and attention. So you have to make a hard choice between remaining obscure by not following any SEO strategy or risking your SEO strategies by initiating them on a free website.

Conclusion

Several digital platforms across the globe claim to offer you a completely free website. While it is true that they offer you a free website, it has many limitations and instead of helping your business to grow,  a free website hurts your brand and makes your site look unprofessional. Moreover, due to the high competition, it is now possible to buy a domain and hosting at very affordable prices.

Import or export your WordPress navigation menu

export and import navigation menu

While working with WordPress sites you may sometimes need to export the entire site or transfer just specific portions. While WordPress offers a provision to export the entire site, you may have a hard time exporting specific sections like WordPress menus. Doing it manually isn’t practically recommendable due to the complexity and possibilities of human error. So, in this blog we are going to show you the best way to export WordPress menus automatically which will save your time and efforts, and also streamline the entire process:

It is possible to make complete file transfer through the default WordPress including menus but there is no default provision to transfer only the menus without transferring the entire file.

The WordPress offers you a provision to import or export menus while transferring the sites.

·         Go to Tools menu and click import if you wish to import the menus or export if you wish to export the menus.

·         Click the export option and you would be shown the options to export the desired content.

·         Here you can select the specific content or multiple contents that you wish to export like pages, posts, custom fields comments, terms, and custom post types

In some case you may wish to export the entire content but sometimes you just wish to export a specific content only. For instance in this post we will show you how to export the navigation menu.

How to Export/Import Navigation Menus in WordPress

Export Your Menus Out Using WPS Menu Exporter Plugin | WordPress ...

·         Install the WPSmenu exporter plug-in and activate it.

·         Now visit Tools > Export page in the dashboard

·         Once done, it will add a new option for exporting the navigation menu items including the menu as well as different pages linked from it.

·         Select the radio button called navigation menu items and click upload export file.

·         It will download the navigation menu along with the associated pages to the system which are stored as a .xml file with the default name yourwebsite.wordpress.date

Steps for importing WordPress menus to the new site

For importing the .xml file you just need to open WP admin bar and upload the navigation menu file to the new site through WP import feature

Note: Before importing the files make sure to change the name of any existing files with the same name as the menu pages that you are going to import.

·         Now click Tools  > import. At the bottom of the list you would see the Install Now option WordPress and under it there would be a link. Just click there.

·         It will install the WordPress importer. Confirm it by rechecking the same menu the install now would be replaced with the run importer. Click the link

·         It will show you import WordPress screen. Click choose file button

·         From the list select the .xml file that you downloaded?

·         Click upload file and import button

·         You will now be directed to the page where you can assign the authors. By default the list would have the name o the original menu author

·         Most people keep the name of the existing user as the imported content author. That said you can check any desired name from the dropdown menu

·         For reusing the page content you can check the box that says download and import file attachments.

·         When complete successfully you will get the following message.

·         You can reconfirm same by going to appearance and clicking menus.

So, you see that how easy it is to export or import the navigation menu with the help of this plugin.

A detailed guide on adding links to WordPress website- 2

Creating Hyperlinks

 

In our last tutorial on creating links in WordPress, we mentioned some of the easy and practical ways of creating desired links at different location. In this concluding part, we will mention how to add links to some other key locations of your WordPress site:

 

Inserting Title/Nofollow in WordPress Links

 You may also wish to give a title which automatically appears when the cursor runs over the linked text> 

Title tells your readers about the specific webpage to which they will be redirected. It is technically possible to add a title to your URL but the default editor doesn’t offer this option.

When redirecting the readers to the third party website it doesn’t make sense to pass the SEO score of your site to that link. For that you can add nofollow to such external URL links.

Gutenberg

After you have added the link into your paragraph, open the additional dropdown options by clicking three vertical dots. Choose Edit as HTML option which will display the HTML code

Just modify the link as below to add the nofollow attribute and a title

<p>you can find out more about our company on our <a href=”https://www.yourwebsite.com/about-company/” title=”The desired title” rel=”nofollow”>About Us</a> page. </p>

How to add nofollow/title in Classic Editor

·          In the Classic Editor you would need to install the plug-in named Title, and nofollow plug-in for links. After installation, activate it.

 

·         Now select the anchor text and it will activate the link button

·         View different options by clicking the settings (cog icon)

·          Here you will see the checkboxes to add nofollow, or sponsored attributes to your rel link

This image has an empty alt attribute; its file name is image-24.png

·         You can check/uncheck these options to add or remove the nofollow/sponsored attributes to your link.

·         It also provides you a title text field where you can type the desired title that should appear when the mouse runs over the anchor text.

How to Add Link Buttons in WordPress

·         Adding button to your WordPress posts or pages can be done by using the button block

·         While creating/editing a new post or page you can see a (+) button. Click it and you will see a list of different blocks

·         In the layout elements option select “button”. Alternatively you can just type button in the search box.

·          Just click on the button to enter the button name. Here you can also specify the URL address of the webpage that should open when the button is clicked.>

·         At the top you will see different options to format and position the button like changing text, alignment, etc.

Note: For more advanced controls like changing colours or order you can use the block options that open in the right pane of the screen. Here you will also find different options related to your link like adding nofollow attributes or opening the URL in a new/same tab etc.

Plug-in for classic editor

The people using old classic WordPress editor can employ the Forget about Shortcode Buttons plugins which will add insert button functionality to their toolbar.

One installed and activated just head to the post editor and create/ edit a new post/ 

·         In the toolbar you would see insert button icon

·         Clicking it will open a popup that allows you to personalize the button and change its formatting like border, colors. Icons, text, etc.>

How to Embed Linked Content in WordPress

 It is also possible to embed the specific content types of WordPress by adding their URL to the post. All you have to do is to enter or copy-paste the entire URL address to the dedicated block and the original content type will be added to your post just as it appears in the front-end format. 

Along with Youtube videos and Twitter posts this method also works with other specific content types.