To offer better user
experience Google keeps on introducing new updates and some of them have a
deeper impact on the overall SEO health of a blog or a site. One such update is
the E-A-T algorithm update. In this blog we would learn about the key impact of
E-A-T algorithm update on your blog and what are the best ways to stay safe
from its negative impacts that can hurt your rankings:
What is E-A-T update?
In short, the E-A-T is an
abbreviation for Expertise, authoritativeness, and trustworthiness. Hence it
includes multiple factors related to the content and other related elements of
your website or blog that help visitors to determine your
expertise/authoritativeness (like proof of formal qualification) or play a
definitive role in building trust (like reviews).
What types of blogs are most affected by E-A-T
The major impact of E-A-T updates is on the YMYL pages. YMYL or Your Money Your Life is a specific Google term that stands for the web pages with a potential impact on users’ finance, health or life quality.
Hence the E-A-T update has
a major impact on the websites and blogs related to health & nutrition,
medical supplies/content, wellness and other sites related to such or similar
At the same time the data suggests that this update
also have some impact on other sites that are not directly related to the
above-mentioned sphere- like digital stores and business websites.
How to save your blog from the negative impact of
This is the most important
concern of the bloggers. Depending upon the advice by the SEO experts and
data-backed real-life cases; there are several ways in which you can remain on
the safe side. We are mentioning 5 best ways to save your blog against the
negative impact of E-A-T algorithms:
High-Quality content (accuracy, language, and
The very first thing is to
make sure that your blog does not have a shallow content that contains blatant
grammatical errors or a total lack of supporting data. It becomes double
important when the content in the question is related to the crucial matters
like medicine, finance, nutrition, health or personal wellness that can have a
long-lasting impact on the overall life of the readers. It is equally important
to research well over the content and provide a wholesome post that should
answer the maximum queries of your readers and leave them satisfied.
For instance, while
talking about solutions to the specific issue you should dive deep into the
different aspects and offer a well-designed set of solutions backed by the
The presentation also
matters a lot especially when we talk about mobile users. Balanced use of
bullet points, lists, quotes, and datasets (graphs, charts, etc.) instantly
encourage the users to trust your content and read the entire content. Some
readers might also leave positive reviews and share the content on their social
On the other hand, the
overflowing paragraphs, lack of charts and graphs, or using eye-stressing fonts
can compel the visitors to quickly click the back button instead of reading the
Credible About Us Page
Another major factor is
the authority of the site owner/blogger. So, be very careful while creating
your about us page.
Along with mentioning all your relevant
qualifications and achievements in the About Us page you should also use the
specific elements/format types that can be considered as the hallmark of
genuineness like :
Scanned images of certificates, awards, and
The expertise of you and your key team members
Relevant media mentions with URL and images (for
Genuine client reviews with verifiable data like
name, images and contact info/websites
Any felicitations by reputed organizations like
Government bodies, etc.
Expertise of authors
Make sure that all your
site authors should have a dedicated well-designed author page with detailed
information highlighting their qualifications and credentials. It proves that
not only the site owner and the administrative team holds expertise but even
the authors sharing their thoughts and advice also possess high qualifications,
and deep experience/expertise in their respective fields.
Also ensure that your
theme is designed to automatically display the author information at the end of
each article. Along with adding to the credibility of their posts, it will also
encourage the reader to trust the genuineness of the content. Besides, there
are good chances that interested readers may also post their queries in the
comment sections regarding other issues related to the same subject.
The dedicated author page
should ideally have:
Personal blogs owned by the author
Bestselling Books on the subject written by the
Participation in major industry events,
seminars, and webinars along with verifiable information
Major awards and accolades in the relevant
Other trust-building factors like special
services rendered to organizations of distinct reputation
Major voluntary or charitable works by the
author in the same field
Reputation building strategies
You should also focus on building your reputation and displaying it on your blog. The Google specifically values what others have to say about you, your blog or your site. There are several tips that you can follow to build your reputation and get positive response mentioned on different platforms:
It is highly advisable to get yourself mentioned
by a press using wise but ethical practices. The best way is to keep an eye on various
events where you can participate as a subject expert or offer your voluntary
Ask for the balanced reviews from your satisfied
clients and check the use of language/style. Do editorial changes (with
client’s permission) to filter out the exaggerated language or unnecessary
superlatives/adjectives without affecting the real matter. Reviews offer both direct and indirect
benefits especially in the context of E-A-T
· Guest post: Post guest blogs on the high authority sites that are related to your area of expertise as it further establishes you as a trustable figure that is published on high authority sites.,
Testimonials: make sure that you should have a
profile and reviews on the high authority sites like owler, yelp, and similar
unbiased reputation building sites.
If you allow the guest posts, make sure that you
should follow very high standards of approving each post to eliminate the
possibilities of shallow content. If you allow the backlinks then you should
ensure that each backlink (and there shouldn’t be more than 2 of them) should
be justified and links to the relevant source.
Revising old content
At the same time it is equally important to make sure that your old content also meets the high standards. The best way to do is to follow a schedule of checking a particular number of old posts and editing them for the grammatical correctness and accuracy. If you come across any thin content then it is better to remove it completely but the content of high importance just needs to be edited.
One more thing to keep in mind is that some factual information in the content may need to be updated or corrected as it changes with time. Don’t forget to update such information while editing.
If you really wish to improve the ranking of your blog then it is high time you concentrate not only on the quality of the content but also on the authority and relevant expertise of the authors. To realize the tangible benefits, create a checklist based on this guide and revise your blog/website based on the same- before it is too late.