While digital technology creates immense opportunities to start your website and technologies/CMS like WordPress make it easier and almost free to create your website independently, the increasing competition in every field- right from eCommerce to blogging, may prevent you from growing your brand or revenue. However, with a keen competitor SEO analysis and improving your SEO strategy accordingly, you can outpace your competitors in a reasonable time. In this blog we will mention some of the powerful and effective tactics to track your competitors’ SEO:
Track the SEO profile of your closest competitor
If you want to enjoy a competitive edge on the SERPs then start by identifying your nearest competitors to gain more clarity.
Start by finding some direct keywords for your business. For instance, if you are running a fashion store in Georgia, try searching for eh term fashion store Georgia and focus on the top results, especially the top 5. Pick the most relevant competitors and closely study their site and content. What text format they are using? Are they posting videos or infographics? Is it a whitepaper that frequently ranks in top searches or is it a general blog? Al such questions will act as a precise reference to help you plan things.
Track backlink profile of your competitor
The importance of backlinks can never be ignored. However, as opposed to the older days, you can’t just buy backlinks in bulk from many low-quality sites and expect an improvement in the ranking. Instead, you should exclusively concentrate on the quality (not quantity) of the backlink.
One of the easiest and most practical approaches is to track the backlink profile of your competitor using Moz tools and then try getting backlinks from those sites. Writing for influential blogs is also a ret way to increase your back ink value. Start by signing specific companies and invite guests to your blog. In return, you might ask them to link back t your side on their homepage or blog post??
Study the keywords that your competitor is focusing
Keyword Analysis is extremely important when we talk about enjoying compete for advantage. With the right keywords strategy, you can significantly increase the chances of your pages ranking high during the relevant searches. One of the major factors that help competitors secured a better position than your site is the right choice and use of keywords.
Many tools can help you do a deep analysis of keywords and make it easier for you to steadily build your distinct position.
Deeply study the content on your competitor’s website
Powerful content is at the core of any SEO strategy. That’s the reason why it becomes important to regularly conduct detailed content auditing so that you can further improve its quality and update it to the latest information/developments to keep it relevant for your present audiences. Moreover, it is equally important to adapt your content to strike a chord with your targeted audiences.
· Carefully read the content on your competitors’ website
· Take inspiration from unique features of their site like website design, audio/visual content, and site navigation structure
· Brainstorming with your content team to create a content strategy that is way better than your competitor
· Research most potential keywords and incorporate them naturally in your content, the title, Meta description, etc.. Volume, length, and other attributes matter a lot when talking about keyword strategy.
· Regularly study what’s happening on the social media pages of your competitor and accordingly create your own social media strategy to outdo the competitor
· Especially read the customers’ feedback on you competitors’ site to understand their strengths and weakness. The objective is to optimize your features and content accordingly to present yourself as a better alternative
As the competition is growing rapidly in the digital sphere it becomes challenging to secure or retain a good rank on search engines/ one of the most specific issues with the new age marketers and brands is how to outpace your competitor. It needs a complete strategy and powerful tracking. In this post, we shared some of the best and relatively practical ways to perform competitor tracking and work on your SEO strategy to get better visibility and ranking than your competitors.
Google Adsense is no doubt the most popular revenue-earning option for bloggers. For a long time, it virtually didn’t have any competitors as there was no other reliable Ad platform providing good income opportunities to the bloggers. However, with time the competition increased and today we have several ad platforms including some of the reliable brands. Whether your Google Adsense application has been rejected or you want to try other ad platforms as well- this post will make it easier for you to determine some of the strongest alternatives to Google AdSense:
Run by Bing and Yahoo, Media.net is enjoying a respectable ranking in the field of contextual ad agencies which allows access only to the Bing or Yahoo! Searches which offers bloggers a kind of exclusivity on these platforms. The marketplace enables you to connect with the publishers exclusively focusing on the content thus opening you to a massive search market to attract maximum ad revenue.
Thanks to its innovative, first of its kind platform for server-side header bidding, you can enjoy the best benefits
Propeller Ads provides you an opportunity to reach as high as 100 million users which significantly increases the opportunities and size of your ad revenue. This ad network provides you a rich variety of ad formats like push notifications, sponsored links, and banners so that you can pick the formats that you prefer.
The easy interface and straightforward ad creation tool take complexities and guesswork out of the campaign creation exercise. It also offers strong real-time tracking and targeting options to help you optimize the campaign to increase its output capabilities.
The AI-based ad optimization feature automatically optimizes the settings to increase conversion probabilities without any human intervention.
Amazon Native Shopping Ads
The Amazon’s native shopping ads is an edge over the popular Amazon’s affiliate program that has already been a hit among the bloggers and publishers.
Being contextual to the content the Amazon Native Shopping Ads promise to maintain a consistent reading experience. Instead of annoying readers with intrusive, irrelevant ads, it creates an added value for them by showing them the products that they are more likely to be interested in. Moreover, it also increases the sales probabilities which directly affects your ad revenue.
Being the most popular eCommerce brand in the market with arguably the cheapest options available, it also enjoys a maximum conversion rate.
If you are looking for an option where you can enjoy maximum control over the ad ecosystem, then adversal is the right option for you. This platform provides you complete ownership over the ads. You can start or stop the campaigns as per your preferences/ likewise, you can also pause a running campaign for some time and resume it later. It comes with an intuitive interface and easy processes. Just select your preferred setting and it will automatically work accordingly. There is no need for repeated manual intervention.
Sovrn /Commerce (Previous: VigLink)
This is a high-capability tool that provides you deeper insights to help you know about the advertisers that are likely to help you earn maximum revenue. It frees you from guesswork or math so that you can concentrate on crafting compelling content that converts without worrying about complicated calculations.
Moreover the platform also has powerful CPM ad networks that will pay you for every impression that assures you a guaranteed income each time the advertisement is served whether it is clicked or not.
For a long time, Google was the only reliable Ad platform to monetize your blog. With time some other reliable brands started their ad platforms which created more diversified opportunities for the bloggers. In this post, we presented a list of some of the trusted ad platforms by leading brands that you can trust.
Every blogger wants to grow and it makes the competition quite tough. Especially for the new bloggers, it is very difficult to make a distinct position in their niche. While there isn’t any quick sureshot solution to gain traffic and improve the ranking of your new blog, some strategies can help you grow steadily. In this post we are presenting some of the strategies that will help you build a good reputation for your blog:
Make valuable relations with other bloggers
In the field of blogging, camaraderie matters a lot. It helps you in different ways- right from honing your skills to gaining more visibility and building social media traction. Communicate with other bloggers especially those in your niche and build relations with them. It may not always be easy for a newbie to connect directly with top bloggers. So start by connecting with the more approachable ones- the ones who are making fast progress. Networking helps in increasing site traffic, getting more shares and likes on social media, and views from the high-value audiences in your niche.
Read the latest blog posts in your niche and share the posts that impress you the most. Also, consider leaving valuable comments and try starting a meaningful social communication around that blog post.
Keep personal promotion out of your comment or interaction activities as it can irritate instead of impressing the bloggers. They have invested lots of time and resources in writing a good blog post and just can’t tolerate someone using it as a “quick launchpad” for promoting their brand for free. Instead, focus on highlighting the strength of those bloggers and their content which shows that you have invested time and attention thoroughly going through the post and understanding its import.
Use forums to engage with fellow bloggers for cross promotion
Many forums and groups enable bloggers to connect at a more direct level. If you are looking to collaborate with other bloggers or running a cross-promotional activity then consider joining Facebook groups for bloggers or go to the relevant forums, make valuable connections, and carefully shortlist the bloggers you want to collaborate with or create long-term partnerships. Instead of just managing a crowd of many connections, it is best to pick the ones that are more relevant and approachable and start taking the communication further in the desired direction.
Write guest posts for high authority blogs in your niche
Backlinks from high authority blogs in your niche help a long way in enhancing your reputation and making your blog more popular. To be more specific you get exposure to a wider base of audiences who trust the platform where you are presenting your guest posts. Besides, your URL also gets the benefit of the SEO profile of that platform. Many such platforms actively publicize every new post on social media that increases your social media reach to valuable traffic. Some of them may even send the most popular and valuable guest post to their subscribers through email newsletters which allows you to make a more direct relationship with the audiences. That’s plenty of benefits. But to gain that you need to follow a strategic approach for guest posting
Be very selective when picking the right platforms for guest blogging. It is quite easy to get your post approved at low DA blogs with very small traffic but it doesn’t worth your time or efforts. Guest blogging on such a platform doesn’t bring in significant SEO or traffic benefits. So, shortlist the high authority platforms after assessing the social media shares and comments.
Personal touch can make a huge difference. Instead of sending a mail right away, start by personally connecting with the blog owner or decision-makers (editors, etc.) on professional networks like Linkedin. Making a rapport with them before pitching your post will increase the probability of approval.
Write an email pitch that concentrates on the blogger, their blog, and the subject of your content. Give them a rich context and tell them precisely why your pitch can be a valuable asset for their content strategy. Tell them all this in a confident but humble language.
Start by honing your writing skills which improve the chances of getting your post published and appreciated by the readers.
Essential pre- and post- guest posting factors
One of the best ways to find the right platforms for guest blogging is to track the backlink profile of your closest competitors. It will give you a good insight into the high DA platforms that are more likely to accept the guest posts which will give a better direction to your backlink strategy.
Getting your guest post published is not the end of the game. You also need to promote it seriously on different channels which will create build awareness around your posts and will eventually encourage people to know more about you and your blog.
Track any social conversation around your guest post and proactively respond to them, whether it is a comment or FB reaction, you need to track everything and respond appropriately to build relations with the new audiences.
Join blogger-centric networking platforms
While Facebook and Twitter help you a great way in gaining social media traction, there are some platforms specifically suitable for the community of bloggers. Like Triberr offers you an optimized ecosystem and tools to connect better with bloggers’ community, widen your presence and grow together.
You can choose the bloggers on relevant niches and get updates from the specific bloggers which makes it much easier for you to create a valuable network of fellow bloggers.
Every tribe has a chief and you join as a follower. Depending upon your performance and other factors the chief can decide to promote you as a full-time member which gives allows every tribe member to see your blog posts.
You can start by creating a themed tribe on Triberr that facilitates discovering other bloggers who blog on the same topic.
Deeply research the content that connect with yoru targeted audiences
Invest a good amount of time and attention while creating your posts. Make sure that your posts help the targeted audiences in specific ways. For instance, if your targeted audiences are CTOs then write about the practical ways in which CTOs can help a company tackle the growth slump by utilizing technology.
Adding excerpts from subject experts can significantly increase the value and appeal of your posts and also add an authoritative touch to them. Also, try checking the use cases and get in touch with the related individuals or companies to share their stories with you with an emphasis on specific techniques or resources that helped them to overcome the challenges. It will add a realistic touch to your posts and will also encourage organic sharing.
Blogging is one of the most profitable businesses on the internet. However, the competition in the field is increasing at a very high rate. If you want your new blog to register success, you need to follow a set of professional strategies. It includes socializing with your audiences, sharing your content, guest posting on other high authority blogs, and networking with other bloggers. In this post, we explained these strategies in detail. You can make a checklist based on this post and constantly update it to improve the ranking and reach of your blog.
In our last blog on domain authority we discussed some of the practical ways to improve DA. In this concluding part we will discuss some more ways to increase the DA of your site or blog and enjoy better SEO profile.
Delete toxic backlinks that hurt the DA (and SEO/ranking)
While backlinks do offer many benefits to your site, some of them can pose risks as well. We are talking about toxic backlinks these backlinks are from low-quality sites, PBN (private blogging networks), etc.
Regular monitoring and assessment of your links will help you to identify such toxic links and effectively remove them.
It is also important to check for the outbound links from your site that link to a low-quality site or broken links. Remove them immediately as they can intensely hurt the domain authority of your site.
Tools like Link manager from SEOPresor save you from the repetitive and tedious manual process of link assessment by automating the tasks and providing you a single dashboard to manage the entire range of inbound and outbound links. So, you can perform link management activities more accurately and in a fraction of time.
As an increasing number of people are using mobile devices to browse the internet, the search engines like Google have made mobile responsiveness an important ranking metric. So make sure that your web design or theme is fully responsive means ease of browsing and ideal visibility across different devices and browsers- be it smartphones, desktops, or tablets.
Nonresponsive sites not only lose ranking but also lose visitors by providing a poor experience to mobile users. If you are not sure if your website is responsive or not then go to the Mobile-friendly test on Google develop page. It will give you an idea about how your site looks and behave on different devices.
Speed up your webpages
Speed plays a pivotal role in determining the user experience even before they start reading your site content or interacting with it. Slow loading sites frustrate visitors and compel them to look for other alternatives. They hit the back/close button to search for fast loading sites and it can adversely affect your site SEO. It also hurts the domain authority of your site. One of the major reasons behind slow lording site is heavy images and apps.
There are many tools- both free and paid- to minimize the image sizes and speed up your site. Also, make it a habit to use apps responsibly and keep on assessing their usability. Immediately remove the ones that you no longer use. Other ways to speed up your site are minifying codes, removing flash and other demanding software, and using lighter image file versions. Many times an inferior hosting service quality or insufficient hosting resources also slows down the loading speed. In that case, buy additional resource, upgrade your plan or switch to a better hosting provider- choose the option that seems most relevant and reasonable to you.
Use top social media sites for content promotion
Promoting the content not only helps you gain better visibility but also encourages other people to link to your site. AN easy way to promote your blog is to write informative posts around the topic and publish t on the high authority industry sites with a contextual backlink to the original content. It will not only increase your authority but will also get you exposure to a wider set of audiences- and collectively it helps in increasing our DA.
Domain authority represents the quality value of your site. For digital growth, you may like to improve your DA. In this post, we mentioned some of the reliable ways to enhance your DA. By practically working on these tips you can expect healthy DA growth which plays a good role in telling people about the domain authority of your site.
Domain Authority is an excellent way to know the SEO potential of your website or blog and by improving it you can strengthen the SEO. It also allows you to compare your website confidently with your nearest competitors to see where you currently stand and then determine the right strategy to grow.
Domain authority is measured at a scale of 1-100 and lower domain authority means low value while higher domain authority is associated with a high-value website. Some of the most popular and reputed sites like Facebook and Google have a domain authority of 85+ while the small websites can have less than 10 DA. If you need healthy digital growth then consider increasing your DA consistently.
In this blog, we will mention some of the ethical and reliable ways to increase your domain authority
Select relevant domain name
Domain name may not technically impact your ranking but it still plays a decisive role in influencing the key factors that affect your ranking. Suppose you have created a blog on WordPress with high-quality content and named it “Myfirstblog.com”. There are very few chances that people visitors will click the URL even if it appears on the first page- simply because the name is not relevant.
On the other hand, if your competitor has named his WP blog www.expertwptips.com the visitors are comparatively much more likely to click on that URL simply because of the relevant domain name that instantly connects with their search intent. So, a relevant domain name attracts more links that in turn improve your ranking.
Internet users have a low attention span. Also, many visitors may get interrupted- say by a call from their employer, or a Whatsapp message- which prevents them from completing browsing sessions on your site and they may decide to return later.
A simple short and memorable domain name allows them to remember your URL and return to your site later. From the Domain Authority point of view, the age of the domain also matters a lot. So, instead of buying a new domain name and waiting for it to get aged, you can consider buying an existing domain name which not only saves your time but also offers you a pre-existing DA right in the starting which makes things easier.
For instance, if you buy an old domain with a DA score of 58 you will have a readymade advantage of a high DA score without any active efforts on your side. That said after purchasing a high authority aged domain name, you would need to work relentlessly on your site, in terms of content, design, SEO, and other aspects- for retaining the organic domain authority and improving it further.
Long term renewals can also help in increasing domain authority as it indicates that you have long term plans for your domain/website and are not going to abandon it anytime soon.
Another way to increase your DA is to review your on-page content and optimize it to make it search engine friendly. Along with the main content and keywords, you also need to work on codes like image alt tags, title tags, etc/?
Also consider using the eye-friendly format to enhance the readability of your content by using italics, bold, and underline formatting at appropriate places.
Instead of shallow content of 250-300 words, write research-based high-value content in the long-form format covering all the key aspects related to the topic. The idea is to improve value delivery for the audiences so that almost all their key doubts/queries are cleared without visiting other sources.
For instance if you are writing an article on the latest SEO practices then start your article with an official definition of SEO and its real-life benefits.
Along with an improved value delivery the comprehensive content presented in the right format (headings, bullets, questions, etc.) also makes it easier for search engine bots to fully understand the content context and increases your chances of appearing in relevant search queries.
To make things easier you can take help from tools like BiQ and Quora that help in deciding the most popular question and keywords and structure your article accordingly.
Produce content that attracts links
Regular publishing of content with high linking potential is another way to increase your visibility. It plays an important role in improving DA.
Also try including factors like statistics, infographics, and original research in your content that will encourage good authority websites to refer your site for inspiration/information and link to it while citing the sources.
Healthy Internal Linking Strategy
While external links do help you a great way in enhancing your domain authority, the internal linking is no less important.
With strategic internal linking, you can increase the click-through rate while also increasing the average stay duration of visitors. It also helps in guiding the user through different useful and relevant pages of your site and also prevents them to hop to other sites for additional information. It is also advisable to add multiple interpage links (obviously relevant ones only) on a single page.
With appropriate interlinking practices you can not only promote the aged posts of your blog but also increase visitors’ interest in your site.
With appropriate internal linking you can also help search engines like Google to index the entire site which influences its visibility
DA or Domain Authority plays a vital role in determining the growth status of your website. In this blog post we mentioned some of the best ways to enhance your site DA. In the second part of this blog post we will conclude with some more factors that directly influence your site DA.
As the number of blogs is increasing at an exponential rate, it has become all the more difficult to stand out of the crowd. You have to constantly upgrade the users’ experience and serve the top of the quality content to keep them engaged for a long. One of the easiest ways to ensure engagement is to offer them the content that prompts them to interact with it. Yes, we are talking about interactive content that doesn’t just limit the audience to consume the content but enables them to interact actively which helps in making an instant connection.
As opposed to the common notion, creating interactive content is neither complicated nor expensive. With some free tools and a little learning curve you can create high-quality interactive content in different formats- right from programmed quizzes to interactive maps- and all this without touching a single line of code. Here is a curated list of some free interactive tools that you can consider using
One of the best ways to invite people’s curiosity is to post interactive quizzes on your platform. However, creating an attractive interactive format for quizzes can be a daunting task. Qzzr precisely chips into this situation by offering easy tools and intuitive processes to create quizzes that appeal to curiosity. At the same time, it also empowers you to increase the RoI of your quizzes by enabling you to bind your quizzes with targeted offers and email capturing system, and CTA (or call to action). It can actively increase the leadership opportunities and conversion rate.
Snapapp is an easy-to-use interactive content builder with drag and drop features and extensive integration capabilities that enable you to multiply the effect of proprietary technologies that you are using. By integrating it with lead-oriented systems like SalesForce, Pardot and HubSpot you can effectively enhance the lead-generating potential of your content. Of course, you can also use the Snap app as a standalone solution and expect an awesome experience.
This wonderful tool provides you easy and quick processes to publish the content across a wide range of platforms/devices like emails, landing pages, mobiles, websites, etc. Along with helping in publishing the content it also assists in powerful content analysis by offering you enterprise-grade analytical tools.
Guides are arguably among the most popular mediums of content that have been consumed by global audiences. Creating an engaging guide could be a challenge though as modern audiences don’t prefer plain textual guides. If that’s the issue you are struggling with then seriously consider using Guides.co.
The tool allows you to easily add relevant videos and images to enrich the readability and engagement potential of your guides. It also makes the interaction behavior more realistic with actions similar to click-to-flip and allowing people to clear their doubts and communicate with others on the platform-something that helps n building a loyal community of readers. It also allows readers to leave comments.
If you are looking for a tool that is a bit of different interactive things then Apester is your go-to option. It helps you o create various interactive content like polls, personality tests, and Interactive videos & quizzes.
Along with multiple capacities it also makes the content creation process extremely easy and straightforward thanks to the intuitive interface and straightforward quick processes. With a little practice, you would be on your way to creating interactive content that keeps people engaged for long, increase CTR (Click Through Rate), and drives more conversions.
If you are looking for leveraging the power of visual storytelling to deliver a more interactive user experience then go for MapMe. This tool provides you 3D interactive maps along with relevant and engaging visuals and media files that offer a realistic touch to the virtual journey. Taking interaction to the higher level this tool also allows readers to add their preferred locations on the map.
By adding interactive content to your blog you can multiply the engagement rate while also increasing the conversion potential. By strategically using the interactive content you can also guide the visitors to take desired actions like subscribing to your blog or clicking an affiliate link. In this post, we presented a list of some of the free interactive content tools with different formats and capabilities. You can carefully choose the ones that are most relevant to your business model and objectives,
The 2021 update, rescheduled for May 2021 emphasizes improving the page experience. This algorithm update will have a direct influence on the ranking. It will reward the sites with high-value relevant content. The objective is to help users identify the content relevance of web pages right on the search engine pages to make their searching experience more effective and faster. It will display visual flags to highlight the websites delivering the best page experience assisting users to concentrate only on those pages that closely match their search intent.
As Google allowed an entire year to the users before implementing this new algorithm, we can say with quite a certainty that it is going to be a major update with a deeper effect.
The new update will concentrate on the Page Experience which simply means the experience of a visitor while interacting with your webpage. It measures the experience on individual pages of your site. Here are some major factors that define page experience (and included in new algorithm):
Core web vitals
3 major site performance metrics that directly influence the user experience on your page. It includes the Core Web Vitals like:
· Largest Contentful Paint (LCP)
· Cumulative Layout Shift (CLS)
· First Input Delay (FID)
Mobile friendliness of your website that determines the experience of mobile users while navigating your site on their devices. It is largely based on the Google Mobile-Friendly test tool or Google search console which means that if your site’s mobile compatibility is flagged on these platforms it means that you need to work on the flagged issues to make your site compatible with the 2021 algorithm update.
It ensures that your site doesn’t have any phishing content, hazardous downloads, malware, or other unsafe elements/factors that compromise users’ security and privacy.
HTTPS for secured communication: If the run site is HTTPS and provides secured encrypted communication through SSL certificates.
Intrusive interstitials (for mobile users)
If your site houses annoying popup that disturb the user experiences like an ad popup that repeatedly pops up and creates inconvenience to the users.
Talking about its effect on your site, this algorithm update will possibly improve your ranking if all/most of your WebPages offer a good user experience.
Along with rewarding the high-quality relevant web pages the new algorithm will negatively affect the ranking of websites having many irrelevant pages with factors that disturb user experience, like annoying pop-ups. The algorithm will also include Core Web Vitals to search signals associated with page experience.
What are core web vitals?
Core web vitals are parameters to measure the quick usability of a webpage to a visitor. Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift are 3 main criteria to measure.
Monitoring and managing core web vitals through Google Search Console
If you want to monitor Core Web Vitals then start by setting up the Google Search Console that gives a solid hint about Google’s perception about your site.
Search console flags different web pages based on the issues and the severity. Strategically acting on these flags- or insights, you can optimize your site to meet the compliance guidelines of the upcoming Google Algorithm Update of 2021. The color-coded flags make things even easier. You may start with working on red flags (most severe issues) then moving to yellow flags (less serious issues) and finally considering the ones with green flags that only show the positive aspects- which need no improvement. However, it is best to avoid modifying those pages- as far as possible to keep their positive factors intact.
Largest Contentful Paint (LCP)
It measures the time to see the major part of your website content or in simple words; it is the page loading speed of your site which is measured in seconds. Longer loading time acts against your site and may adversely affect the ranking.
Google search console classifies your web pages as great, poor, or bad. Open different WebPages of your site in the search console, record the time it takes to load, and optimize the design/other factors accordingly to achieve ideal loading speed (Reviewed as Great in search console). You have to be more specific while measuring this core vital. Concentrate on the individual loading sped of different elements like visuals, navigation elements interactive technology, and texts so that you can pinpoint the particular elements that are slowing down your page loading speed.
Cumulative Layout Shift (CLS)
Cumulative layout shift measures the moving frequency/behavior of different elements on your page during the initial half-second of interaction. You will get negative marking o this point if the page elements move in any direction after your webpage loads in a browser.
With Google search console you can have a better understanding of this issue which allows you to do the needful to stop the movement and deliver an improved experience to the users.
First Input Delay (FID)
It refers to the time it takes for visitors to interact with your page content. This latency is caused by the prolonged loading process of page elements.
An easier way to monitor is to open your site in a browse and instantly click any link. Measure the time it takes to respond. However, the search console gives you a precise picture by showing the exact time that is too short to be registered by human attention. Besides, with the exact figures, you would be in a better position to take the right action.
Measuring with Google PageSpeed Insights
While the Google page speed insights are focused on increasing speed, the insights it shows can help you a long way in improving the web core vitals and thus making your site perform more favorably in the latest Google algorithms which helps in improving ranking and visibility. At the top pane of the screen, you also have the option to check mobile and desktop versions.
Keep in mind that the score that you get shows how Google perceives your website. It may not always have the exact corresponding impact on your rankings. In other words, if your site getting a good ranking in terms of loading speed it doesn’t necessarily mean that it will rank on the top or first page.
Improving your site performance
More than 85% of its are not yet optimized for core web vitals. Besides there are many other factors that affect the user experience on web pages and may prevent you from improving your ranking. Here are a few practical solutions:
Review your web hosting experience and take immediate actions
Web hosting plays a vital role in determining the loading speed of your WebPages- which directly impacts the Largest Contextual Paint that we discussed above.
Many cheap web hosting plans use substandard servers and throttle the resources to keep prices low. It can severely impact your site speed and lowers down the largest contentful pain while adding to the first input delay- 2 major points that negatively impact your core web vitals.
Consider increasing the resources or upgrading to a higher plan (from shared hosting to VPS- for instance). Server-side caching can also help in improving server performance and increasing speed.
Another way to improve performance is to add a Content Delivery Network or CDN that ensures high-speed delivery regardless of the geographic locations/distance between the site server and browser. In many cases, the delay is caused due to sub-standard service and low-quality infrastructure of your hosting provider. In such cases, the easy solution is switching to a better-reputed web hosting provider.
Image and Video content optimization
Images engage people but also cause delays thus affecting your core web vitals score. You can overcome this issue by optimizing h video and image file
· Reduce the size of your images and/or replacing background images with lighter alternatives
· Remove above-fold images for mobile layout
· Make use of new age image formats with lower footprint like Web
Also avoid keeping videos in the first fold. Also, consider replacing video thumbnails with image placeholders to optimize the sped.
An alternative to switching hosting provider
While in many cases it is not that hard to switch your hosting provider, things become difficult if you are hosting our site on BigComemrce, Shopify, or similar brands where the hosting is entwined with your CMS. For that, you can start by customizing themes, templates, images, and videos.
Maintain App hygiene
Heavy apps are another major culprit behind slow loading sites. So be responsible while installing the apps and always check their size before installation. Make it a habit to review your apps on a periodical basis and uninstall the ones that no longer serve any purpose.
Buy Lightweight and responsive templates
While buying the templates for your site. Always make sure that they are responsive and lightweight. Instead of design-heavy templates focus on the one with the minimalist approach as it can significantly speed up the loading speed.
Remove unnecessary cookies
Your site may be loaded with lots of third-party cookies without your knowledge. These cookies interrupt during the loading process and slow down the speed. Cookie reviewing should be a regular part of your site management regime.
Some of the most general cookies are placed by old emails, SMS marketing platforms, old affiliate programs, and old social network advertising.
Not all cookies are harmful though. Carefully pick the ones that don’t add any value and instantly remove them.
By fully optimizing the user experience you would be able to improve your ranking and overcome possible adverse effects of May 2021 Google algorithm update. It will also help you connect better with the visitors they are more likely to respond positively to the sites that align best with their intent and deliver a quick, positive experience. It also increases the conversion possibilities as once all the needed information is satisfied on the same site the potential buyers are more likely to purchase from that site.
We will conclude this article in the second part which will concentrate on other aspects of page experience.
Instagram is one of the most happening social media platforms that leverage the power of enticing visuals content to attract and engage audiences. Along with a massive number of individual users, Instagram is also used extensively by businesses and blogs that want to build more traffic, increase loyalty and engagement, and want to make a transition from a business entity to a brand that people can connect with. However, due to an increasing number of players, it can be difficult to create your distinct position on Instagram. In this post we are going to share some of the most efficient tools to increase brand engagement on Instagram and get the best out of your social media activities:
It is a no-brainer that posting fantastic images is the best way to gain popularity on Instagram. However, it is an uphill task considering the highly competitive environment on the platform with lots of amazing images. To leave a distinct impact you would need to post the images that captivate people’s attention and leave them spellbound, effectively compelling them to pause their online activities for few moments. The question is how to add that Wow element in your images.
VSCO is a powerful tool that offers you many sophisticated filters to polish up and emphasize the best features of your images to create your distinct niche on Instagram. As a bonus, your pictures will also be added on the VSCO app a close-knitted creators’ community to offer you a wider reach.
LeeTags is a competent hashtag tool for Instagram marketing that allows you to promote your Instagram posts by offering you quick access to the curated collection of the most current and trending content-relevant hashtags.
You also get the option to save your search results and hashtag categories. The feature of hashtag list creation further helps in saving time and streamlining the process.
Iconosquare is a competent high efficient analytics tool for tracking your Instagram posts’ performance.
It helps both corporate and individual clients to confidently manage and streamline their social media endeavors to achieve their targeted goals in relatively less time. To be precise the tool provides you the key data required for campaign tracking on Instagram.
Some of the key progress metrics that the data includes are audience growth rate, the volume of recent followers/unfollowers, posts with maximum engagement, most favorable hours for posting, and other actionable details. This tool provides you a single dashboard to manage different Instagram accounts that save you from switching between multiple accounts and facilitates proactively planning, scheduling, and management of different Instagram activities.
Moreover it also offers you curated suggestions about the top influencer of your industry with which you can collaborate to maximize your visibility and conversion probabilities on Instagram.
Social media calendar can instantly boost the relevance of your posts and can 2X the engagement simply by posting the right content on the right days. Proper scheduling is equally important to ensure post continuity. Along with managing the dates, it is equally important to come up with optimized content depending upon the hot conversation around your brand. This tool combines all three features to transform you into a powerful Instagram brand!
The smart posting feature of promo republic significantly reduces time and saves you from unnecessary stress/guesswork. Loaded with more than 6000 unique post ideas the tool actively assists you in creating wonderful, unique posts and stack them neatly in your personalized content calendar. By feeding your time zone and industry you can also expect it to automatically create an RoI-based posting schedule.
With its range of pre-built content, idea templates the tool takes hard work out of creating holiday promos and giveaways. You would also appreciate the effective yet easy drag and drop editor to polish up your Instagram story and 2X their visual impact.
The tool also offers reliable monitoring capabilities to track your brand mentions and particular hashtags. It empowers you to strategically track the audiences who responded to your social media activities and mentioned your brand name in their social media content. It allows you to optimize your social media strategy accordingly- like warding off any misconceptions or negativity around your brand and leveraging the positive content to increase organic publicity
Creating and running social media contests to attract more audiences and increase conversion opportunities.
Instagram contests present a very strong opportunity to market your business and promote your brand on this platform that is frequented by millions of millennial users.
Launching an effective marketing campaign could be a complex task though as it involves lots of guesswork and there’s no guarantee that real-life presentation will meet the expectation.
With its human-like efficiency and flexibility the Gleam assists digital marketers to create and run high-impact contests on social media that engaged the right audiences and helps in bringing in more leads. After a smooth, quick integration with a corporate Instagram account, the tool helps in hosting exclusive competitions for your Instagram followers, start engaging contests, and offer free giveaways to build a dedicated community of audiences.
It also allows you to create various rewards programs to build a community of loyal customers. To help you gain more across different platforms the app also has smooth integration features to blend seamlessly into various CRM, eCommerce, and social media platforms like Salesforce, Youtube, and Mailchimp among others.
The ever-increasing number of players on Instagram makes it an uphill task for any business or blogger to register a strong presence on this social media platform. Right from creating attractive visuals to scheduling the posts and determining the right hashtags- there is plenty of homework that goes into creating Instagram campaigns that get you the desired results. In this post, we presented some of the most efficient tools that help you create better visuals, streamline your post publishing and facilitate an RoI-based content calendar to turn Instagram into a conversion magnet for your business.
WordPress control panels offer you the sophisticated capabilities for WordPress hosting on your server by quick server set-up and efficient server management. After setup, the WordPress Control Panels empower you to host websites on your server with very low efforts through a streamlined process. When compared to the typical web hosting charges the WordPress VPS is much more economical. In this post we will review some of the most popular WordPress hosting panels:
Running WordPress on a Cloud server offers you some amazing capabilities but it has certain specific requirements as well. SpinupWP is equipped with certain features required to extract the best performance out of your WP site running on the cloud server.
SpinupWP hosting panel, when used wisely, can incredibly accelerate the overall performance of your WP site in the cloud environment.
You would certainly like their interface and processes even if you are just a beginner or lack technical expertise. It visually guides you and offers valuable suggestions/tips throughout the process of adding a news website or connecting your servers. Moreover, the developers would also love the features like git, wp-client support, and other features that enhance the development process while speeding up things.
One of the major concerns of WordPress site owners is to enjoy high-end WP-friendly features without abandoning the familiar landscape of popular control panels. CyberPanel offers a fitting solution with its comfortable interface that closely resembles the typical environment of popular hosting panels which means you can work almost intuitively even if this is your first time switching from general hosting panel to CyberPanel. One thing that separates Cyberpanel from its peers is that it employs a LiteSpeed server instead of Nginx- the popular choice for other hosting panels.
The panel is powered by several performance-boosting features along with an agile interface that makes workflow swift and speedy allowing you to gain maximum output with fewer efforts and in a reasonably short time.
You would certainly love its sophisticated customization features especially if you are in the process of starting your web hosting company. It offers you extensive capabilities to create and customize the plans by defining specific limits on various resources like bandwidth, space, and CPU volume. You also get the ability to set client logins. It also provides seamless GIT integration as well as email account support and a staging environment. In short, you get all that you need to create different hosting plans for multiple users.
Excellent LiteSpeedCache integration further enhances the experience.
A thriving and supportive community also helps you to quickly resolve any issues that you encounter while using this panel.
Runcloud has fair capabilities especially when it comes to VPS.
Connecting the panel to your desired service is pretty simple and uncomplicated and so is adding a WP website. The top-notch support assures a positive after-sales experience and smooth running due to quick solutions to occasional issues that may arise. Besides, it offers you a whole range of powerful features like off-site backup, WP-CLI, staging functionalities, robust server monitoring, and quick GIT deployments.
Being among the longest-running CPaaS (Control Panels as a Service) that has been constantly improving its infrastructure and adopting the interface to compete competently with new competitors in the field- and its efforts have paid off decently.
It has wisely combined efficiency with ease of use to allow even beginners to enjoy the best maximum controls without struggling with technical complexities. The robust architecture and dynamic functionalities offer it a unique place and justify its reputation.
The uncluttered interface along with straightforward processes offers a native experience to the new users thus enabling them to work smoothly. You would also like the sophisticated developer features. The support team is pretty quick and offers quality support to resolve clients’ issues. With excellent application monitoring and agreeable performance, the server pilot makes a good choice for WordPress users and developers.
This WordPress-specific panel comes with some nice features.
The uncomplicated interface along with straightforward features helps in streamlining the overall workflow and you will get the key hosting features along with domain names and email solutions.
Installation is quite easy and all you need to do is to enter the Server IP and password. The free platform also comes with extensive management features with a simplified process. Especially if you are just starting and looking for a zero hassles hosting panel with WP-specific features then this is the best panel for you.
WordPress hosting panels makes it very easy for you to host WordPress on your server. They also allow you to enjoy extensive capabilities to customize the hosting environment and accomplishing admin tasks with higher efficiency. In this article, we presented some of the best WP hosting panels. You can compare the list of different panels and select the one that is most relevant to your needs and affordable for you.
There is a wide range of blogs on diverse topics and everyone is vying for the prime position. While digital marketing and social media traction help you a great way in attracting visitors, it is the overall impression of your blog that allows you to turn them into loyal audiences. We have already written a lot about the quality of content and images for ensuring your blog’s success. So, in this post we will focus on the backend features and foundational aspects of your blog and how can they impact its potential.
Carefully select the backend resources
Backend resources play the foundational role in your website. So make sure that you get the right resources that offer adequate support to your site and allow it to perform efficiently and smoothly without any hiccups.
For instance, WordPress is the preferred choice for bloggers but if you also wish to have the ability to sell through your blog then you can go for Woocommerce- which is built on top of WordPress. It allows you to sell different digital and physical products through your blog thus allowing you to offer an excellent buying experience to your shoppers too. With a wide range of eCommerce options available the Woocommerce is the best choice for turning any blog into a thriving digital store.
Buy Domain name that represents your brand
Choose the right domain name that is easily memorable, and perfectly resonates with your niche and brand. It will help a great way in establishing a first-sight bond with your targeted audiences. Use straightforward words that aren’t prone to misspellings. Also, spell the words in a standard way. Keep in mind the core search intent of your targeted audiences and how precisely your domain name connects with that intent.
Invest in the right hosting plan
Buying the right hosting is very important and it depends upon several factors. Everyone wants to buy the best hosting packages but the reality is that there’s no one size fits all. You need to ask yourself several questions before purchasing hosting services for your blog, like:
Are you intending to host a simple text-rich blog with just a few images or a heavy media blog with plenty of videos, images, presentations, sliders, etc?
Are you well versed with technicalities or can hire an in-house technical professional or would like to entirely rely on the support provided by your hosting provider?
How much traffic do you estimate for your website in the foreseeable future?
What are your specific requirements regarding backup, security, site building resources, and e-commerce tools?
Answer to all these questions will help you find best hosting providers for your specific needs.
Impact readers’ minds with strategic use of colors
Colors work at a subconscious level of mind and stimulate specific emotions that can play a major role in how they respond to your content. A deep study of top-performing sites will reveal that they wisely use a color scheme to stimulate positive emotions and making their mind receptive to the content they are about to read.
Use the professional, appealing and coherent design
Build a neat design with a coherent equation of different elements (menus, buttons, etc.), retina-friendly typography, and easy navigation. Consistency matters a lot and when used wisely it also helps in naturally baking your brand into your entire blog thus making it easier for you to etch your blog into your visitors’ mind.
Avoid distracting them with “indigestible or unorganized elements” like overflowing paragraphs, shoddy formatting, or plenty of images scattered here and there. A simple question to ask yourself for ascertaining your web designing quality is “how does my blog look at a glance?” Until or unless you get a quick positive answer, keep on identifying the issues and working on them.
Carefully decide the color palette for your blog
A good color scheme is not only pleasing to the eyes but also reaffirms the core voice of your blog. If you are running a blog on corporate matters or professional skills then blue color can be wisely used to connect better with your targeted audiences and for lifestyle or fashion blogs, a palette of bright colors like yellow, red, and bright green can leave a deep positive impression on your targeted audiences.
That said; make sure that your color scheme should not overwhelm the audience. It is also important to avoid a color scheme that strains the eyes, as it will discourage them from spending a long time on your blog.
It is a matter of research and several things go into consideration like branding, core objectives, key message, niche, major audiences, and the type of content you are delivering to them. How effectively you satisfy different factors of this equation plays a vital role in impressing your core audiences at a deeper level.
Spark a communication with your readers
A good blogging is not only about broadcasting your message but also prompting your readers to take action for increasing the engagement rate. A wise choice of appropriate call-to-action buttons on relevant pages strengthens your chances of attracting positive interaction from the readers.
For instance, for the new visitors, your priority is to help them understand your brand and connect with you. So, you can place a “know more about us” or “contact us” button for such users.
For repeated visitors, you would like to build deeper engagement levels. So, you can use CTAs that takes their loyalty to the next level. Some examples include Loyalty Rewards, Insider Deals, and Exclusive Content. It not only shows that you value their loyalty but also promises that you are willing to take the relationship to the next level.
Usability matters a lot
Check how easy it is for the visitors to use your site. Incorporate key usability features to the site in a logical format including product/service information, email subscription option, contact info, social sharing buttons, etc.
Does a visitor need to scroll up and down for locating an opt-in form for an email newsletter or can find it intuitively? Are your social sharing buttons positioned correctly to prompt readers to instantly sharing the posts they like? Does the contact page contain complete contact information in the right format? Can your visitors instantly send you a Skype message by simply clicking on the Skype Button? Have you wisely structured the site to encourage interaction?
All such factors go a long way in determining the long term potential and success of your blog.
Along with the quality of content and marketing techniques, the backend aspects of your blog also play a vital role in determining its success. In this blog, we have mentioned different backend factors that can help you build a committed high quality reader targeted audiences for your blog thus enhancing its reputation and revenue model.