Building traffic for your new blog isn’t an easy task. Even more difficult is to turn traffic into a dedicated community of readers and subscribers. Even bloggers with exceptional writing skills may not get the encouraging outcomes in the beginning. In many cases, one thing that they miss is the connection with audiences. In more precise terms, many bloggers just deliver the content instead of directly communicating and interacting at a more personal level with the readers. There are different ways in which you can communicate efficiently with your audiences. In this post, we will talk about some of the effective communication platforms and techniques that will help you earn the trust of your targeted audiences and turn them into a loyal community of readers and subscribers
Write blog posts that connect at a personal level
It is a no-brainer that the best way to connect with your audiences is to write informative blogs that bond with them at a personal level, For that you need to write the well-researched content and deliver it in a language that leaves a direct impact on your targeted audiences.
· Present easy and practical solutions to the primary challenges of your audiences
· Write in a clear concise language and talk to your audience using conversational language
· Use real life examples to drive your point and connect better with your clients
· Avoid using too many jargons as it takes the personal touch away from your content
Strategically use Social Media to interact with your audiences
With the increasing interaction of social media, it is certainly the best platform to gain some organic popularity and build a loyal community of readers and subscribers. To be honest most of the top bloggers have achieved the winning position not just by writing great content but by combining it with the extensive social media strategy.
Many people think that just creating social media pages or joining a group is enough. Others just share their blog posts on social media, without ever checking their reach or engagement. If you are looking to derive benefits out of your social media engagement then you need to be active. Communicate with your social media audiences one on one. Tell them about your blog’s personality and publish the content that prompts conversations.
Here are a few prime platforms that help you connect better with your audiences:
· YouTube
You can also use social media to run contests and quizzes, or distribute freebies.
Using engaging, high-resolution image is a sure-shot strategy to instantly attract people. Also consider platforms like Instagram and Pinterest especially if you write on a designing-related niche like web designing, interior designing, or fashion designing. Such image-oriented d social media platforms are equally great for bloggers who write on celebrities or food. In short, if visuals play a central role in your blogging niche then you just cannot afford to ignore Pinterest or Instagram.
Just keep in mind that the competition is high on social media platforms. If you don’t want your message to be lost in the crowd then you would need to post engaging social media post with very high-quality images with a clear distinguishing element.
Create engaging videos
Video is certainly the most powerful tool to create instant relations with your client- even better than images. The moving pictures and changing facial expressions, voice, eye contact, and even the body language- video allows you to use every personality trait to leave a multi-level impact on your audiences. Moreover, being essentially interactive, it also prompts your audiences to act.
Being essentially passive the text content allows readers to read the content from their perspective and leave out the message that they don’t wish to acknowledge. They intake only the information that matches their biased opinions and filters out anything that they consider to be odd.
Video allows you to overcome this issue by offering a fully interactive medium where you can use your presenatoin skills, communication skils and body language to drive your point and interact more effectively with your audiences. Best of all it allows you to show your confidence that helps in convincing audiences to change or at least review their thoughts.
Build one on one connection with emails
While social media and videos allow you to build trust and convince your audiences, they are nowhere near when it comes to the impact of email in driving sales and conversions. Many top bloggers use blog posts social media and youtube channels as a strategy to build the email list. With a massive list of contacts, they start brainstorming on the best email marketing strategy and carefully execute it to increase their sales and revenue.
Email marketing is a combination of art and science, you need to have exceptional copywriting skills and at the same time a keen knowledge on how to use the email marketing tools and techniques in the right way to derive maximum RoI. Thankfully nowadays many tools automate a larger part of the process making it less tedious. That said, it is you who has to decide the ideal email marketing content strategy as per the demographics of your target audiences.
Conclusion
Direct communication with your targeted audiences is the key to build trust and turn visitors into regular readers. There are different ways, platforms, and formats of communication that will familiarize you with the audiences and help you win their heart. In this post, we mentioned some of the popular options. Based on these options you can prepare a checklist and work on the same to increase the traffic and popularity of your blog.