Healthy Facebook posting strategy for bloggers to enjoy best outcome-2

Facebook Posting Strategy

In our last blog about using Facebook to increase blog traffic, we discussed some key points to keep in mind while using Facebook to boost your blog traffic and impact. In this blog, i.e., part 2 we are going to present some more tips that will make it easier for you to gain sustainable traffic for your blog by smartly using Facebook:

Chat, Multiple, Icon, Symbol, Message

Use comments to chisel your content

While getting more comments on Facebook is certainly good but its value reaches far beyond the stats. You can use these comments to evaluate the value of your posts and understand the precise needs of your blog audiences. A keen study of the FB comments during a specific period will help you understand how people have been engaging with your content. 

Negative feedbacks tell you about your weak points while positive ones apprise you of your strengths. Work on your weak points and utilize your strengths to the fullest to offer your readers the stellar content. 

Pay keen attention to the comments requesting more info on specific aspects or suggesting new topics. Create an entire content strategy around the same to serve your audiences what they like the most It goes a long way in cementing the bond with your readers. 

Feedback, Satisfaction, Customer, Client

Study audiences’ reaction to serve them better

You can even multiply the impact by identifying the different questions asked by different readers that can be put into the same category. It will enable you to write the post that satisfies multiple queries and thus appeal to multiple audiences at the same time. 

When sharing those posts on FB don’t forget to tag the related audiences, acknowledging and appreciating their queries as it enhances the opportunities to start a social conversation. It helps you in getting a better response.

Binoculars, View, Focus, Optical

Strategic use of Pages insights and Audience Insights

Facebook Pages insights and audience insights fetch you the details of your FB audiences as well as the current status of your posts’ performance. It thus enables you to review your Facebook strategy and adopt the healthy practices to increase its RoI.

 With the help of detailed audience insights you can review the detailed profile of your audience like gender, age, location interests, etc. Use this information to identify the demographic distribution of your Facebook audience. It will help you in creating more audience-targeted content. 

There are multiple ways to use this information. For instance, you can use it to understand the recent shift in demographics, possible causes behind the same, and their positive/negative impact. Demographic stats also tell you if the profiles of your present FB audiences align with your preferences or expectations. 

You might have acquired new demographics on Facebook. You risk losing them if you don’t cover topics related to their precise needs. Also, if your blog has limited commercial purposes that rely on specific demographics then it makes no sense to build a community of irrelevant demographics. Facebook audience insights offer you the detailed data on which you can base such major decisions- all you need is to understand how best you can use this information in diverse ways.

Likewise the Page’s insights also offer you detailed data about the performance of your posts. It allows you to understand the best performing contents and the ones that aren’t getting a great response. 

Check the high performing blog posts and try to recognize the gaps that you can still fill up or other ways you can add more value to them, maybe by including experts’ insights or interviews with related personalities. It will not only help you form the new valuable relation but will also boost the brand of your blog. Moreover, it offers you a decent opportunity to add reputed audiences to your blog which eventually increases its potential.

Person, Mountain Top, Achieve, Mountain

Sharing top-performing posts build your brand

It is always easier to sell the saleable and the same holds for your Facebook strategy as well. A regular review of your blog posts will help you to identify the ones that are getting more clicks and visibility. 

Most probably they have a higher value to offer or it may be because of the time factor as the older posts enjoy a wider period to attract more readers and strengthen their SERPs ranking. Using those posts to attract new visitors will multiply the engagement probabilities and also helps in turning the first time visitors into subscribers or regular audiences. 

Share such high performing content on the facebook highlighting the major stats like the number of clicks, comments, views, etc. Such strong stats prompt the visitors to instantly visit your blog and also helps in turning your blog into a reliable brand

That’s not all…

Other major Facebook posting strategies for bloggers

·         Boost the Facebook post with the help of affordable facebook ads

·         Use right, relevant and high quality images

·         Use A/B tests to check potential of different strategies

·         Create highly compelling headlines

·         Use icons and emojis to make your FB posts more attractive

·         Use hashtags to help people discover your posts easily

·         Create the persona of your targeted audience

Conclusion

While facebook is a great tool to build a solid traffic for your blog, you need to utilize it wisely. Instead of just using it to increase the stats of your blog, you need to wisely employ Facebook as a strong platform to build long lasting and genuine relations with your readers. Your main objective is to earn quality traffic and impact the targeted audiences. You can achieve that objective by wisely using facebook posting strategies.

Healthy Facebook posting strategy for bloggers to enjoy best outcome- 1

facebook tips for bloggers

Writing high quality content on your blog may lose its value if it fails to attract the traffic. One of the best and easiest ways to increase your blog traffic is to share the blog posts on Facebook. It promises you a remarkable increase in the visibility and building traffic- provided that you follow the right strategy. In this blog you will read the ideal ways to turn facebook into an effectively tool to boost your blog traffic by publishing effective posts. By following these actionable tips you can expect targeted, long-term traffic that really adds sustainable value to your blog, instead of just adding to the quick stats.

Chain, Stainless Steel, Metal, Iron

Build long-term relations with your readers

While the volume of Facebook likes is important what matters for long term benefits is the number of people who follow you regularly, actively interact with your content, encourage others to read, and share it. It initiates a series of social conversations around your content. It ensures that every quality content piece you provide would be promoted organically on Facebook and eventually turns it into a genuine, lively, and interactive publicity tool for your blog.

Building committed audiences plays a key role in starting your Facebook content marketing strategy. There are two ways to do that- right and wrong. Let’s tell you the difference between the two, and why many people start with the wrong way:

Hand, Like, Thumb, Up, Confirm, Okay, Go

Link Farms- The harmful way of gaining prominence

The wrong way of building facebook audience is buying cheap likes and follows through click farming. For the uninformed, the click farming refers to hiring the services of paid workers whose only job is to click likes and follows on Facebook (and other social media sites). It purely depends upon stats and those paid click farmers would never even return to your Facebook page or add any real value to your content marketing strategy. 

The only selling factors in this type of strategy are cheap price and (Fake) volume- the volume that adds zero value. In this model, you pay to get cheated and that’s not a wise thing to do.

Hands, Words, Meaning, Fingers, Colorful

Avoid stop words

Stop words that stop people from reading your FB posts. People on Facebook have a very short period. So, replace longer, transitive sentences to short and quick posts with power words. The idea is to convert the first 4-5 words into a perfect eye-grabbers or better still try to wrap the gist of your content into those 5-6 words.

Here is a list of stop words that give a generic character to your post and are generally ignored by Facebook

·         A few examples of stop words: A, about, after all, also, always, am, an, and, any, didn’t, do, are, could, did, I, if, I’ll, I’m, in. into, is, isn’t, does, doesn’t, doing, that, the, their, most, much, no there, they, up, us, use, without, wont, you, your, you’re, them, then,

Infinity, Infinite, Repeating, Loop

Repeat posts

You can never predict if and when the interested audiences would see your FB post about the latest content. So, repeating your posts every few days certainly boosts the probabilities of attracting more readers and expanding your reach to diverse demographics. 

Stock Exchange, Time, Clock, Clocks, Business, Watch

Choose strategic timing for posting

There are specific timings and days when your posts are more likely to get a better response. Following such a targeted schedule may not guarantee maximum clicks but it increases the RoI potential of your social media strategy.

From Monday to Saturdays it is best to post between 1pm – 3pm

Posting at 8PM on Thursdays is also considered as the best time

During weekends you can try publishing additional posts between 3 and 4

There is no hard and fast rule. So try posting on different time and evaluate the outcome to pick the times that work best for you

Film, Photo, Slides, Cinema

Use a more eloquent way of communication, i.e., Videos 

Just attracting attention isn’t enough- you also have to keep them captivated for some time and videos can help you a great way here. The best thing about videos is they are eloquent and unlike text (which requires reading) they don’t require active efforts from the readers. 

Moreover, it offers you multiple gateways (sense organs) which are psychologically proven to increase the impact of your message. Strategically using videos and images offers dual advantage – attracting and engaging visitors on Facebook, and acting as an anchor to redirect them to other social media platforms like Instagram, Pinterest, etc. 

A keen timeline study of Facebook users shows that the ever-increasing number of people is now shifting their focus to video engagement. Moreover, Facebook is also offering preferential treatment to the videos. You can tap this opportunity by posting more videos and increasing visibility and engagement opportunities.

Conclusion

There are various ways in which you can use Facebook to attract more visitors to your blog. However, many bloggers just focus on the facebook stats. For long term benefits you need to build a committed community of readers who really like and engage with your blog. It is equally important that the demographics of your reader’s community should align with your preferences as it directly influences your blog’s potential. The reach, tools, insights and interaction options available on the Facebook makes it a perfect platform to maximize the reach and impact of your blog.

How to make social media a success magnet for your blog?

facebook tips for bloggers

One of the best free ways to popularize blogs is to use social media. There is a wide variety of platforms- Facebook, Twitter, Instagram, and others. However, not every blogger can gain the best outcome out of their social media strategy. In most cases, they may be using the right platforms but in the wrong way. Many bloggers have the notion that it is all about sharing their posts’ URL and increase the readers. It is not true; you need to follow a targeted, well-designed social media posting strategy if you wish to gain good results. In this blog we are going to mention some of the ideal ways to use social media the right way to get more positive results:

Follow Us, Facebook, Google Plus, Media

Share your blog link while sending friends’ requests

 Social media platforms are used for making valuable connections but you can use them strategically to increase your blog audiences as well. For instance, while sending a connection request to a person you can just add a small introduction with a link to your blog. Don’t ask them to click, read, or subscribe though- it doesn’t sound good. Frame it as a general introduction which includes your name location and profession (i.e. a blogger at www.yourblogname.com)

Benefits

Sharing the link prompts people to click and visit your blog. You don’t just receive a click but also capture a long-term opportunity to gain more readers, subscribers, and better CTR for your blog.

Along with increasing traffic on your blog it also allows the other person to know you better by reading your works and detailed author bio on your blog.

Audience, Concert, Music, Entertainment

Give popularity to gain popularity

If you have come to read this post then you are looking for publicity and promotion lack the resources to purchase paid promotional packages. That’s a challenge but in challenge lies the opportunities. Let’s see how…

Just like you, there are hundreds of thousands of bloggers looking for promotion and struggling their way out. Why don’t you show them some goodness by promoting them for free? Yeah, it may sound illogical at the surface but eventually, it can play a vital role in your blog promotion. The unselfish goodness is reciprocated by the receivers- many times in a much greater measure.

Look for the emerging bloggers who have nice content on their blogs but lack traffic and engagement.  Read their posts and assess their value. Select the most valuable posts and promote them on various social media channels like Twitter, Facebook, and Pinterest, etc. Don’t forget to tag those bloggers, use topic-specific hashtags, and share in the relevant groups to ensure that it reaches the maximum number of targeted readers.

Benefits

 It is a win-win situation for all. The readers will get the high-value content, good work of other bloggers will gain wider recognition and you would make valuable connections with blogger fraternity. It will also encourage those other bloggers to share your blog posts to return the favor and with the time you can experience gradual but steady growth in your blog traffic and social engagement.

Did you know that social engagement is one of the major parameters that influence your site ranking?

Hashtag, Kaufmann, Businessman, Man

Add relevant and trending Hashtags to your posts

 One of the major reasons for low social media engagement is that your posts don’t reach the right set of audiences. So it is very important to first target your posts before you publish them. For that social media offer you some powerful options. Using hashtags is the best way to direct your posts to the targeted group that is most likely to take interest in your blog.

 You can use hashtags on almost all the prime social media platforms and the platforms like Twitter even offer you autosuggestions on the trending hashtags in your niche as you start typing after the hashtag sign.

Benefits

Most of the eager readers just use the hashtag sign to find the content related to their interests and immediate needs. By using hashtags in your post you make it easier to discover your blog which multiplies the opportunities to get more views and clicks that matter. The more your blog is discovered by the right audiences the better opportunities you would have to build regular traffic, not to mention the immediate benefits like social interaction, likes, and retweets.

Ask, Sign, Design, Creative, Information

Ask your readers about their preferences

 Many bloggers follow a passive sharing strategy where they just share posts about their latest links. But have you ever thought that one reason for not getting enough traffic is serving your readers the content that is not relevant to their specific needs? To overcome this barrier you need to actively interact with them on social media and encourage them to tell what they need. Don’t limit social media to sell your blog but utilize it as a platform to serve your readers in a better way.

On your Facebook page and Twitter handle ask people about their most pressing challenges and the solutions they are looking for. Show some empathy and let them know that you genuinely want to help them overcome the barriers with your expertise but need their active participation in the process. So, instead of confusing the readers with a wide buffet of content, you can serve them only the selected posts that they are eagerly looking for.

Benefits

It will have a significant impact on the receptivity of your posts. Additionally, it will build your image as a genuine blogger whose prime objective is to help the readers instead of just popularising his blog. Gaining a distinguished position without paying a single dollar can’t get easier than this.

Thumbs Up, Coffee, Coffee Beans

Don’t shy to ask for likes, and shares

 Many bloggers just post their latest URL’s and assume that the interested users would like and share them with their friends. This strategy misses an important point- the readers just don’t know that you are desperate for likes and shares. So, be frank and don’t shy to ask them for likes and shares if the enjoy your article.

 Tell your readers that how can likes and shares help you to continue serving them the great content briefly and directly.

By actively asking for likes and shares, you will encourage more readers to popularize your blog on the social media and increase its reach. Also, consider publishing a few posts every month that concentrates on telling people about how their likes and shares are helping in growing your blog. Thank them with all your heart. It will not only strengthen the bond with your readers and turn them into your organic brand ambassadors but will also attract more people to like and share your posts.

If you are experiencing a decent increase in your likes and shares don’t forget to mention the growth stats as well. It will even attract the attention of first-time visitors and prompt them to click the link. For better benefits, you can also consider setting a realistic target (for likes and shares) and share it with your readers asking their active assistance for achieving the same.

Conclusion

The success of any blog depends upon the number of regular readers and subscribers along with healthy traffic stats. In this blog post, we mentioned some of the best ways to use social media to maximize your reach to the right target group. Our readers can create a checklist based on these tips and review it regularly to steadily increase the readership of their blogs.

Are these 6 blogging mistakes keeping you from your first paycheck? Take action now

Blogging Tips

Every day a large number of blogs are started worldwide by passionate bloggers and a majority of them fail within a year. On one hand, we have blogs like Huffington Post that earns $14 million every month and on the other, we have tens of thousands of blogs struggling to get a $100 paycheck- without a success. Is your blog also desperate to get its first paycheck? Then probably, you have come to the right place.

No, we won’t give you a paycheck but share some secrets and tips to help you earn a steady stream of paychecks. We have strategically created this blog to mention the challenges, tips, and a concrete corrective action plan & tools. So, be ready with your diary and pen and jot down the important points. You may not be able to follow all the tips but try to pick at least one that seems most convenient to you, and stick to it till you start observing the positive results.

No, we won’t give you a paycheck but share some secrets and tips to help you earn a steady stream of paychecks. We have strategically created this blog to mention the challenges, tips, and a concrete corrective action plan & tools. So, be ready with your diary and pen and jot down the important points. You may not be able to follow all the tips but try to pick at least one that seems most convenient to you, and stick to it till you start observing the positive results.

beautiful green and brown eye in close up photography

Not identifying your target readers

Deep knowledge of your audience will help you find the most engaging topics and focus your research in the right direction. You would be able to highlight the aspects most relevant to them and use the conversational tone to match the readers’ profile. All these factors form the basis of a great content.

Start by studying the demographics, and needs of your targeted audiences. Understand their problems and major challenges. Identify the gaps in demand and supply where you can chip in and offer a precise solution. It is an even better idea to present multiple options to help your readers pick the one that they are most comfortable with.

Tools like Google Analytics make things easier for you but there is nothing like direct interaction with the audience. Think engaging ways to directly ask them about their needs and challenges, likes and dislike weakness and strengths, etc. This detailed information helps you in two ways- strengthening relations with the audience and concentrating on purpose-fulfilling content. A wide variety of free and premium tools will iron out the creative creases and help you build engaging polls, email newsletters, etc.

·         https://www.poll-maker.com/: A powerful and free tool to create polls, surveys and quizzes to help you understand your readers better and offer most relevant content

·         https://rating-widget.com/: A free yet powerful tool to rate your article to help you understand your writing quality and constantly improve the same.

·         http://hashtagify.me/: Find deeper insights about different hashtags to discover latest trending topics, research relevant keywords and keep you updated about social media. It allows you to create posts on topics with maximum potential and makes it easier for you to attract and engage the readers for long.

Launch, Liftoff, Night, Reflection

Lacking a mission

 Without a clear mission, you won’t be able to concentrate intently. Gradually the passion dissipates, you start losing your focus and eventually the quality suffers. It becomes increasingly tough to attract new visitors and even retaining a few that you might have acquired.

·        Starting your blogging journey with clear and realistic objectives

·        Lack of sustainable mutual connection between creative and commercial goals

·        Lack of a well-thought plan to align your daily tasks (posting, content marketing, SEO, etc.) with the big picture/prime objective(s)

Examples

·         Objective: To earn income (Too vague)

·         To earn $3000 within a month (better defined but too big to be achieved within a month)

·         To earn at least $50 in 30 days mainly through affiliate income and sponsored posts (well-defined and possibly achievable target with specific figures, time-frame, and income avenues)

Pro-tip:

·        Don’t ignore what-ifs of a venture. Be flexible enough to review and reasonably fine-tune your efforts to maximize gains and minimize obstacles

·        Dedicate a decent chunk of time, space, and infrastructure to your venture. It will eliminate distractions and help you remain focused and agile throughout the blogging process

·        Don’t shy to ask, learn, and enhance your expertise. There are lots of bloggers around the globe who are ready to help you with their expertise. Reach out to them through digital groups, forums, and online communities

·        Read as much as you can. A good reader subconsciously learn to write well

ProBlogger and Bloggersconnected.com/ are two ideal online sources to check for the niche-specific brands that are looking to connect with the bloggers. Here you just need to create your account, set your profile and specify communication preferences. You would get instant information about any new opportunities for bloggers.

Lego, Figurines, Toys, Crowd, Many, Play

Chaos of topics

 Widening your portfolio of topics seems a good idea on the surface as it would possibly attract a wider spectrum of readers across different demographics. However, you would need to write more in the same period of time. It compresses the time for research and writing. Switching your attention to different topics in a smaller time frame also creates stress. Before you know, you start losing the grip over the quality thus annoying and alienating your readers. Ironically, you would be putting more effort without knowing that each effort is actually annoying- instead of attracting your readers.

Concentrate on a single niche to keep the things manageable and gain better expertise. It will enable you to concentrate on value rather than struggling with the volume. You would be able to fine-tune every aspect of your content delivery- right from research to marketing. Result? Your readers would enjoy your blogs, get the value benefit, and would love to return. You may not get any immediate ranking benefits but eventually, it helps in building an authority that will help you gain more visibility in due course of time. It is just like a long term investment of efforts to gain higher returns. Each high quality, SEO, and Reader-friendly post write today increases the RoI of your future SEO strategy.

There are immediate or short term benefits as well. On the commercial front, it will help you acquire the targeted and sustainable readers with a steady growth rate which makes it easier to enhance the revenue potential of your blog. Sponsors have grown too wise to be lured with plain stats. They want to know every detail of your traffic- age, gender, income, etc. and see how these details match with their commercial targets. They are ready to invest a decent amount on niche blogs with the most relevant traffic. The same thing applies to affiliate marketing programs and ad sense or another ad-related avenue. Just like conventional marketing, showing your products (i.e., affiliate links/ads) to the relevant buyers multiply the sales/clicks probabilities and helps you earn commissions.

Time, Timer, Clock, Watch, Hour

Lack of consistency

 Consistency and patience are two other major elements of a successful blogging voyage. One of the secret traits of top bloggers is that gradually build habits into their readers’ routine by feeding them high-value content on a regular basis. Compare your blog posts to the regular mental meal for your readers. You don’t eat 20 pizzas a day and remain hungry for the next 10 days. Rather you eat a balanced quantity when you feel hungry- on a daily basis and most probably during (almost) the same times. In the same way, you need to offer a digestible quantity of high-quality content to your readers on a daily basis and at the same time. It will gradually form a reading habit into them and your blog will start experiencing a steady flow of daily traffic. Many bloggers post blogs as and when convenient while some may post 5-7 blogs daily and then become silent for the next 7 days. The readers who read several good posts today will get disappointed on visiting your blog the next day. You certainly can’t expect readers’ loyalty by switching their experience between instant gratification and total disappointment.

Create a well-defined publishing schedule and keep your focus on value rather than volume

Plan your routine strategically to dedicate a specific time window exclusively for blogging

Avoid rushing the things in a quest to catch up with the volume. For instance, don’t try to force a longer post or a complicated topic into the regular blogging hours. Rather enlarge the time window for such demanding posts.

Best tools for scheduling

Two of the reliable scheduling tools are HootSuite and Buffer. Hootsuites is suitable for those who are looking for comprehensive features while buffer is best for bloggers with relatively modest requirements. But if you need a unified ecosystem for post planning as well as scheduling then there is a better tool for you. Though available at price, the features it offers are truly awesome. We are talking about promorepublic:

https://promorepublic.com: If you are looking to blend scheduling with content research and presentation then you would like to go for Promo Republic. Along with general scheduling features it also offers you as many as one hundred thousand of blogging ideas and purpose-built tools for graphic editing. Additionally you would also get Analytics, reporting an Ai-powered smart posting.

Rubber Bands, Elastic Bands

Lack of reasonable flexibility

 Have flexibility and keep working on plan B’s to avoid stagnation. At the height of your success, you may even say No to high-value commercial options if it doesn’t align with your preferences. But as a beginner, you don’t have this privilege. So, if you started a blog to earn through Adsense but the things seem too difficult then don’t risk waiting too long without plan B. Immediately start looking for another income option- sponsored posts, affiliate programs, etc. Having a steady income stream, even with a small amount, will make you feel good and nourishes positivity. Collectively it will help you in enhancing the quality of your blog.

Writing, Pen, Man, Ink, Paper, Pencils

Lack of Business Approach

If you really wish to convert your blog into a sustainable commercial venture then incorporate business thinking into creativity. For instance, make sure that you invest only in high-potential goods (in blogging terms- topics that attract maximum readers). Keep on examining the market fluctuations, i.e., the fluctuations in search trends relevant to your niche. Understand your readers deeply and know about the most recent potentials. One of the easiest ways to do this is to check your competing blog and social listening on the related platforms where you can find the targeted readers and potential sponsors. For instance, if you run a technology blog then visiting tech forums, checking related tech pages on Facebook, and exploring twitter posts with relevant hashtags can be a great strategy. At the same time don’t forget to check the online gathering places of tech CEOs and decision-makers like Linkedin. It will help you align your blogging goals with readers’ preferences as well as the corporate strategy of related businesses.

Best tool for giving a business approach to your blog

Starting a business approach becomes easier if you have a friendly tool that is automatically updated with the time without requiring any intervention. One such tool is LivePlan where you can get all the basic and advanced features to plan your blogging business the best way. Of course, you don’t have to use the entire collection of those elements or criteria but you can easily scale up the plan when you need.

Here are a few features of LivePlan that offer it a distinguished position:

·         Detailed instructions in quick-follow format

·         Over 500 samples/examples for each step

·         Key terms definitions

·         High flexibility in outline

·         Inbuilt financial formulas to carry out calculation

·         Easy Export options (Word Processor, .PDF)

·         Data Import options (QuickBooks and Xero)

·         Industry based Comparison data

·         Long-term prediction options

·         Automated charts and graphs

·         Secure online sharing

·         Pitch infographic

·         … and much more

Conclusion

In order to earn a decent income from your blog, you need to have clear goals and follow a specific strategy. Just like any other business, invest your ideas, efforts and time in blogging exercises if you really wish to turn it into a solid business venture. In this blog we have explained various possible reasons for the failure of blogs and how to revive them and turn them into a profitable enterprise. We also mentioned some of the reliable tools that can help you in the blog revival process.

5 best tools for comprehensive analysis of your blog

Best Analytics Tools

One of the major concerns of many bloggers is how to track the comprehensive growth of their blog without going through a complicated process. For that, you need precise data and real-time updates for conducting a 360-degree analysis. Thankfully you don’t have to exert any extra efforts for that as there are several digital analytics tools available in the market that can do all the heavy lifting while also ensuring the most detailed and accurate statistics in an eye-friendly actionable format. In this blog we are going to mention some of the best tools for analyzing the detailed factors of your blog:

5 Google Analytics Loopholes to Close ASAP

 Google Analytics

 Google Analytics is trusted by global marketers due to its plethora of features, user-friendly architecture, and brand reputation. Once the Google Analytics code is inserted into your site’s HTML the service will start measuring the specific targets including page clicks, stay duration, visitor action, social sharing, etc. Upon each target action, Google automatically updates the log.

 Goal Funnel is one of the major strong points of Google Analytics as it allows you to check the bigger picture along with mini-milestones. For instance, you can specify the series of multiple key URLs that a user clicks during the online purchasing process. It will give you a clear picture of closed deals as well as abandoned carts which allow you to infer the reason for cart abandonment and take corrective measures to minimize the same.

Clicky Web Analytics: review, plans and pricing | finder India

Clicky

 Clicky is a freemium tool that is free for the sites with less than 3000 daily pageviews. The ones with 3000+ pageviews require to purchase the packages but prices are quite reasonable and you would get a good RoI.

 Clicky has successfully combined the comprehensive information and reader-friendly visual format. So, unlike Google Analytics, it doesn’t strain the eyes or brain to analyze the performance report as you can see and interpret every major piece of information at a glance.

 Clicky’s heat maps offer real-time data about the visitors with a breakdown for every individual. There are multiple ways you can use the plethora of this information to connect at a deeper level with your readers depending upon their location, session time, and referring sources.

Piwik presentation 2011

Piwik

 Piwik offers the same features as the above-mentioned tools but with an added advantage of unlimited data storage options along with a user-friendly mobile app to facilitate on the go use. Here’s a little spoiler though- it isn’t an online tool but software that needs to be downloaded and consumes your server resources.

 It offers deeper information and some learning curve is required to use the interface efficiently. An ideal way is to start by understanding the default dashboard functionalities and then you can easily personalize it with the help of available widgets.

 You can drill into the details of any specific link or event. All you have to do is to hover the mouse over the desired piece of information and click the graph icon. You would also love the information regarding detailed performance sorted by browsers, devices, and other key parameters.

 To enjoy the best potential of the tool without complicating your schedule you can also configure automated email reports to get a periodical overview of your site performance and optimize the strategy accordingly.

Bitly | Custom URL Shortener, Link Management & Branded Links

Bitly

When used wisely the Bitly can fetch the precise information about specific analytics parameters of your site or blog. However not too many people use the tool beyond shortening the URL.

 It offers you the key reports on the number of clicks your post receives on different social media platforms with a detailed breakdown including date and even geographic location.

 Along with understanding the content performance on across different channels you would also be able to realize the demographics of the audience who are interacting most with your posts. It enables you to further optimize your content to connect better with your key audiences. 

The simple interface, quick steps, and uncluttered information make it a great tool for the beginners and those who just need the key stats instead of comprehensive information.

Open Web Analytics | Crunchbase

Open Web Analytics

 Open Web Analytics is software that allows you to analyze your site performance accurately.

  Along with providing stats about specific factors like views, unique visits, referral sites, and visitor location, it also offers the breakdown of data about the entire session span of visitors so that you get the wholesome picture of strengths as well as weak points of your site and work on them for optimum benefits.

 The tool provides the location of clicks the tool also and logs the mouse movements that offer you better information about the entire navigation journey of your site visitors.

Conclusion

Regular analysis of your blog plays a central role in designing and optimizing a sustainable growth strategy. However, it seems like an uphill task to manually track and analyze every factor of your blog. With the help of various free, and premium tools you can easily analyze a wide array of factors like traffic, clicks, navigation journey, and other visitors’ action on your blog that influence the popularity and potential.

Are these 6 blogging mistakes keeping you from your first paycheck? Take action now

Bloggers

Every day a large number of blogs are started worldwide by passionate bloggers and a majority of them fail within a year. On one hand, we have blogs like Huffington Post that earns $14 million every month and on the other, we have tens of thousands of blogs struggling to get a $100 paycheck- without a success. Is your blog also desperate to get its first paycheck? Then probably, you have come to the right place.

No, we won’t give you a paycheck but share some secrets and tips to help you earn a steady stream of paychecks. We have strategically created this blog to mention the challenges, tips, and a concrete corrective action plan & tools. So, be ready with your diary and pen and jot down the important points. You may not be able to follow all the tips but try to pick at least one that seems most convenient to you, and stick to it till you start observing the positive results.

beautiful green and brown eye in close up photography

Not identifying your target readers

Not identifying your target readers

Deep knowledge of your audience will help you find the most engaging topics and focus your research in the right direction. You would be able to highlight the aspects most relevant to them and use the conversational tone to match the readers’ profile. All these factors form the basis of a great content.

Start by studying the demographics, and needs of your targeted audiences. Understand their problems and major challenges. Identify the gaps in demand and supply where you can chip in and offer a precise solution. It is an even better idea to present multiple options to help your readers pick the one that they are most comfortable with.

Tools like Google Analytics make things easier for you but there is nothing like direct interaction with the audience. Think engaging ways to directly ask them about their needs and challenges, likes and dislike weakness and strengths, etc. This detailed information helps you in two ways- strengthening relations with the audience and concentrating on purpose-fulfilling content. A wide variety of free and premium tools will iron out the creative creases and help you build engaging polls, email newsletters, etc.

·         https://www.poll-maker.com/: A powerful and free tool to create polls, surveys and quizzes to help you understand your readers better and offer most relevant content

·         https://rating-widget.com/: A free yet powerful tool to rate your article to help you understand your writing quality and constantly improve the same.

·         http://hashtagify.me/: Find deeper insights about different hashtags to discover latest trending topics, research relevant keywords and keep you updated about social media. It allows you to create posts on topics with maximum potential and makes it easier for you to attract and engage the readers for long.

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Lacking a mission

 Without a clear mission, you won’t be able to concentrate intently. Gradually the passion dissipates, you start losing your focus and eventually the quality suffers. It becomes increasingly tough to attract new visitors and even retaining a few that you might have acquired.

·        Starting your blogging journey with clear and realistic objectives

·        Lack of sustainable mutual connection between creative and commercial goals

·        Lack of a well-thought plan to align your daily tasks (posting, content marketing, SEO, etc.) with the big picture/prime objective(s)

Examples

·         Objective: To earn income (Too vague)

·         To earn $3000 within a month (better defined but too big to be achieved within a month)

·         To earn at least $50 in 30 days mainly through affiliate income and sponsored posts (well-defined and possibly achievable target with specific figures, time-frame, and income avenues)

Pro-tip:

·        Don’t ignore what-ifs of a venture. Be flexible enough to review and reasonably fine-tune your efforts to maximize gains and minimize obstacles

·        Dedicate a decent chunk of time, space, and infrastructure to your venture. It will eliminate distractions and help you remain focused and agile throughout the blogging process

·        Don’t shy to ask, learn, and enhance your expertise. There are lots of bloggers around the globe who are ready to help you with their expertise. Reach out to them through digital groups, forums, and online communities

·        Read as much as you can. A good reader subconsciously learn to write well

ProBlogger and Bloggersconnected.com/ are two ideal online sources to check for the niche-specific brands that are looking to connect with the bloggers. Here you just need to create your account, set your profile and specify communication preferences. You would get instant information about any new opportunities for bloggers.

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Diverse topics

 Widening your portfolio of topics seems a good idea on the surface as it would possibly attract a wider spectrum of readers across different demographics. However, you would need to write more in the same period of time. It compresses the time for research and writing. Switching your attention to different topics in a smaller time frame also creates stress. Before you know, you start losing the grip over the quality thus annoying and alienating your readers. Ironically, you would be putting more effort without knowing that each effort is actually annoying- instead of attracting your readers.

Concentrate on a single niche to keep the things manageable and gain better expertise. It will enable you to concentrate on value rather than struggling with the volume. You would be able to fine-tune every aspect of your content delivery- right from research to marketing. Result? Your readers would enjoy your blogs, get the value benefit, and would love to return. You may not get any immediate ranking benefits but eventually, it helps in building an authority that will help you gain more visibility in due course of time. It is just like a long term investment of efforts to gain higher returns. Each high quality, SEO, and Reader-friendly post write today increases the RoI of your future SEO strategy.

There are immediate or short term benefits as well. On the commercial front, it will help you acquire the targeted and sustainable readers with a steady growth rate which makes it easier to enhance the revenue potential of your blog. Sponsors have grown too wise to be lured with plain stats. They want to know every detail of your traffic- age, gender, income, etc. and see how these details match with their commercial targets. They are ready to invest a decent amount on niche blogs with the most relevant traffic. The same thing applies to affiliate marketing programs and ad sense or another ad-related avenue. Just like conventional marketing, showing your products (i.e., affiliate links/ads) to the relevant buyers multiply the sales/clicks probabilities and helps you earn commissions.

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Lack of consistency

 Consistency and patience are two other major elements of a successful blogging voyage. One of the secret traits of top bloggers is that gradually build habits into their readers’ routine by feeding them high-value content on a regular basis. Compare your blog posts to the regular mental meal for your readers. You don’t eat 20 pizzas a day and remain hungry for the next 10 days. Rather you eat a balanced quantity when you feel hungry- on a daily basis and most probably during (almost) the same times. In the same way, you need to offer a digestible quantity of high-quality content to your readers on a daily basis and at the same time. It will gradually form a reading habit into them and your blog will start experiencing a steady flow of daily traffic. Many bloggers post blogs as and when convenient while some may post 5-7 blogs daily and then become silent for the next 7 days. The readers who read several good posts today will get disappointed on visiting your blog the next day. You certainly can’t expect readers’ loyalty by switching their experience between instant gratification and total disappointment.

Create a well-defined publishing schedule and keep your focus on value rather than volume

Plan your routine strategically to dedicate a specific time window exclusively for blogging

Avoid rushing the things in a quest to catch up with the volume. For instance, don’t try to force a longer post or a complicated topic into the regular blogging hours. Rather enlarge the time window for such demanding posts.

Best tools for scheduling

Two of the reliable scheduling tools are HootSuite and Buffer. Hootsuites is suitable for those who are looking for comprehensive features while buffer is best for bloggers with relatively modest requirements. But if you need a unified ecosystem for post planning as well as scheduling then there is a better tool for you. Though available at price, the features it offers are truly awesome. We are talking about promorepublic:

https://promorepublic.com: If you are looking to blend scheduling with content research and presentation then you would like to go for Promo Republic. Along with general scheduling features it also offers you as many as one hundred thousand of blogging ideas and purpose-built tools for graphic editing. Additionally you would also get Analytics, reporting an Ai-powered smart posting.

Challenge #5: Lack of reasonable flexibility

 Have flexibility and keep working on plan B’s to avoid stagnation. At the height of your success, you may even say No to high-value commercial options if it doesn’t align with your preferences. But as a beginner, you don’t have this privilege. So, if you started a blog to earn through Adsense but the things seem too difficult then don’t risk waiting too long without plan B. Immediately start looking for another income option- sponsored posts, affiliate programs, etc. Having a steady income stream, even with a small amount, will make you feel good and nourishes positivity. Collectively it will help you in enhancing the quality of your blog.

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Lack of Business Approach

If you really wish to convert your blog into a sustainable commercial venture then incorporate business thinking into creativity. For instance, make sure that you invest only in high-potential goods (in blogging terms- topics that attract maximum readers). Keep on examining the market fluctuations, i.e., the fluctuations in search trends relevant to your niche. Understand your readers deeply and know about the most recent potentials. One of the easiest ways to do this is to check your competing blog and social listening on the related platforms where you can find the targeted readers and potential sponsors. For instance, if you run a technology blog then visiting tech forums, checking related tech pages on Facebook, and exploring twitter posts with relevant hashtags can be a great strategy. At the same time don’t forget to check the online gathering places of tech CEOs and decision-makers like Linkedin. It will help you align your blogging goals with readers’ preferences as well as the corporate strategy of related businesses.

Best tool for giving a business approach to your blog

Starting a business approach becomes easier if you have a friendly tool that is automatically updated with the time without requiring any intervention. One such tool is LivePlan where you can get all the basic and advanced features to plan your blogging business the best way. Of course, you don’t have to use the entire collection of those elements or criteria but you can easily scale up the plan when you need.

Here are a few features of LivePlan that offer it a distinguished position:

·         Detailed instructions in quick-follow format

·         Over 500 samples/examples for each step

·         Key terms definitions

·         High flexibility in outline

·         Inbuilt financial formulas to carry out calculation

·         Easy Export options (Word Processor, .PDF)

·         Data Import options (QuickBooks and Xero)

·         Industry based Comparison data

·         Long-term prediction options

·         Automated charts and graphs

·         Secure online sharing

·         Pitch infographic

·         … and much more

Conclusion

In order to earn a decent income from your blog, you need to have clear goals and follow a specific strategy. Just like any other business, invest your ideas, efforts and time in blogging exercises if you really wish to turn it into a solid business venture. In this blog we have explained various possible reasons for the failure of blogs and how to revive them and turn them into a profitable enterprise. We also mentioned some of the reliable tools that can help you in the blog revival process.

How to use Twitter to multiply blog traffic?

Twitter Tips

Twitter commands a respectable position as a leading social media platform trusted and used by millions of people across the globe.  That’s why a vast majority of bloggers use Twitter to share their latest posts and acquire new readers. Do you also want to use Twitter for sharing your latest blog post globally? Are you also eager to unlock the vast opportunities to multiply the traffic of your blog and earn loyal readers? We are going to present some of the actionable tips to gain maximum output out of your Twitter strategy without disturbing your schedule or spending lots of effort or time.

Twitter ecosystem focuses on “value over volume”. So, it could be a bit challenging, in the beginning, to share your blog on Twitter. But don’t worry. Just follow the tips that we are going to share in this blog. Within reasonable time you would be able to realize the positive change in your blog stats:

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Tweet your blog post multiple times to multiply views

It is perfectly okay to tweet your blog post multiple times if it is not related to a news-specific topic. Multiple tweets increase your opportunity of attracting more clicks and traffic.

However, you need to adopt a smart strategy and schedule your tweets wisely so as not to sound too pushy. Avoid copy-pasting the same tweet every time as it will irritate your followers. Instead, create at least 5-7 tweets each with different content. Utilize this opportunity to widen your reach by highlighting different aspects of your blog that appeals to different types of audiences.

Start by recognizing the multiple targeted audiences of your post. For instance, an education-related blog post can be equally interesting for students as well as academic professionals. Creating separate posts from the student’s perspective and teachers’ perspective will help you reach a wider set of audiences and also diversify the audience portfolio of your post. 

Don’t forget to use the topic-relevant trending hashtags to make your tweet more accessible to the interested audiences.

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Ideal number of daily tweets

If your blog contains many old posts with evergreen content then you can tweet 2-3 posts daily with a sufficient gap in between. Along with connecting you with new readers, it will also establish your authority as a blogger. But if yours is a new blog with a limited number of posts then it would be advisable to tweet modestly to avoid quickly running out of new posts to tweet about. Also, avoid tweeting the same posts too frequently as it will put off the audiences.

 If like many other bloggers, you find it difficult to follow a specific schedule on regular basis, then you can take the help of automated tweeting tools where you just need to draft tweets with your blog link and specify the time and date when you want it to be posted. These smart tools can automatically post the drafted tweets on a specified date and time.

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Add Click to Tweet button on prominent quotes and statements

If you would go through the blog posts of top blogger many of them a specific statement, quote or other content portion with a click to tweet option.

 With just a single click the readers can share a specific statement or quote linking back to your main article. This super-quick sharing process encourages maximum interested readers to share your link with a prominent quote on their twitter handle. Quotes also leave a deeper impact on the audiences and inspire them to click the link. Eventually, it helps you in gaining organic social media traction.

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Include brands and personalities in your tweets

 A smart technique is to include the mentions of specific brands and people in your post. When tweeting the post link just tag the included people and brands so that they get notified when you post the tweet.

In most of the cases, the mentioned personalities/brands will react by retweeting, commenting, etc. It will thus strengthen twitter engagement and also help you reach a far wider and diverse audience set.

It is also a good strategy to make some valuable connections that can help you in enhancing the revenue and reputation potential of your blog.

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Appreciate the audience that engages with your blog

Keep a track of the audiences who actively share your blog post and don’t forget to acknowledge their engagement. You can like, retweet, comment, or mention them in a post depending upon the level of engagement.

For the best benefits prefer retweeting the comment as it sends a message to other audiences that your blog post is getting good engagement. It will most likely encourage them to click and read your post.  

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Craft power-packed tweet posts

 You probably invested hours or even several days to create a single post. Don’t dismiss its potential by slapping a quick tweet that seems too generic to leave any impact. An ideal tweet should create a strong desire for readers to read your blog.

 Some of the major emotions that an ideal tweet should spark are humor, intrigue, suspense, surprise, an assurance. You only have a limited inventor of 140 characters. Use it wisely and insert only the power words with minimum stop words and using the right hashtags.

One of the best ways to keep your tweets short even if you don’t know how to shorten your tweet further is to use images. You can create an image of your longer content and then support it with a relevant quick tweet with hashtags

Conclusion

Twitter is a widely popular social media platform that allows you to share your updates, latest articles, etc. In this post, we mentioned various actionable tips on how can you use Twitter to popularize your latest blog posts and increase the traffic. By acting on these tips the readers should be able to increase their blog traffic.

How to improve your website ranking on Google with some easy yet effective tips

Improve Website Ranking

Every website wants to reach the first page of Google and it causes a very tough competition making very difficult for you to improve your ranking, talk less of reaching the first page of Google. However, some strategies can help you optimize your blog to align with the best search engine guidelines and thus reasonably improving your ranking over time. The key strategy is to focus on very specific aspects of SEO instead of overwhelming yourself with the big picture. That said you also need to follow a well-planned strategy to steadily improve your ranking vis-à-vis your competitors.

Here are some of the reliable SEO tips to improve site ranking:

File:Long-Tail-Keywords-.jpg - Wikimedia Commons

Research long-tail keywords

Long Tail Keywords play a very important role in strengthening the chances to rank in relevant organic queries.   The long-tail keywords also play a major role in strengthening the conversion probabilities by actively supporting the single keywords.

 The Long Tail keywords are more descriptive, like “Smartphones with the pop-up selfie camera”. The people searching for such long-tail keywords concentrating on specific particulars are nearer to making an immediate/instant purchase when compared to the ones who are looking for more general terms like “Smartphones”, “cheap smartphones”, etc.

By wisely finding and incorporating Long Tail Keywords in your content (web pages, blog posts etc.) you can add more strength to your ranking improvement strategy.

·         Today there are diverse tools that can make it easier for you to find the bets Long Tail Keywords related to your focused keywords. One such tool is UnderSuggest

·         Ubersuggest is a fantastic tool to get a wide list of keyword ideas including long tail keywords. All you have to do is to visit the site and search for your focused keyword. You would see an option in the Sidebar- Keyword Ideas.

·         Copy the most relevant ideas from the list and include them in your keyword strategy by wisely writing the content where they can naturally fit the context.

·         A good keyword tool offers supporting information and stats like CPC, volume, paid difficulty and SEO difficulty

·         For the optimum results it is advisable to go for the high volume keywords and the once having above-average CPCs. The latte helps in better conversion rate while the former gives you the power of volume.

Search Engine Crawlers: How They Work - Seobility Wiki

Write effective Meta descriptions

Meta Tags not only offer you the SEO benefits by showing your website’s relevancy to the search terms, but they also communicate the gist of your page to the visitors. So, even before clicking on your page, the visitors can get a quick overview of what your page has to offer.

 An effective Meta description presents quick and clear info about your webpage within 2-3 small sentences. Most of your readers would use this brief info as a basis to decide whether or not they should visit your webpage..

Here is the HTML format of a Meta Tag

Head

meta name=” description” content=” This is the text named as Meta Description that is a key factor for to attract more clicks. Click on it to learn more about meta description tags.”

/head

In absence of a description tag the phrase surrounding the keyword query is displayed. SO another way to getting optimum benefits out of your keyword strategy so that the first sentence containing keywords should be packed with maximum info and be shorter than 155 characters.

To preview what your meta description would look like and to see how well it matches your keyword strategy, you can use the SEO tools like Yoast. It not only allows you to easily create the meta descriptions without any coding but also helps you to check how well the meta description aligns with your keyword specific targets.

Structured Data - Seobility Wiki

Implement structured data

 The major challenge is to gain distinct appeal on the SERPs and having distinguished looks and formats with more digital real estate can significantly increase the probability of getting more visitors to your site. When done wisely the schema mark-up can help you get this privilege.

The interactive featured snippets can engage the people with your content even before clicking your webpage, thus allowing you to get over one barrier- automatically.  

 Having your site featured in featured snippets significantly improves the visibility on SERPs and offers you a competitive edge over other results.

 Structured data helps your site to be featured in featured snippets thus allowing the visitors to interact with your key content right on the SERP page. It places you in an advantageous position when compared with other websites on the same page.  

Image SEO: How to optimize images for SEO - Seobility Wiki

Create posts with images

Images can instantly leverage the value of your webpage and urge visitors to stay on and explore it further. The best way to keep the visitors engaged is to add awesome images, not only on your website but also across different mediums of communications like social media and emails.

By adding relevant visual content to your WebPages and communication you can not only increase the engagement probabilities but may also assist in getting a position in featured snippets.

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Use descriptive URLs

The key attributes of URL like path, size, and category play a reasonably important role in attracting visitors. Along with other efforts you can use your site URL as an important tool to bolster your visibility and reasonably improve your site ranking.

This is the ideal format of a descriptive URL

http://www.yoursite.com/category-yourkeywords/subcategory-yourkeywords/your -primary-keyword.html

If you use WordPress, you can easily go to the permalinks and change the URL to make it look more descriptive.

 Many bloggers create great posts but don’t change their permalink. By default, it can render irrelevant or complicated, no descriptive URLs. So it is a good strategy to change your permalink and give it a more relevant and suitable phrase.

Conclusion

To improve your ranking on Google, it is very important to optimize your blog posts and make them reader-friendly and easily discoverable by search engine bots. In this blog we have discussed some of the best SEO tips to follow is you wish to get better ranking than your competitors. None of the tips guarantee a sure shot or quick success but with committed efforts and some patience you can see reasonable improvement over time and gain a competitive edge over others.

5 best strategies to convert your readers into subscribers

Increasing blog subscribers

Creating blogs that can survive the competition is a tough task for beginners. It is generally acceptable to suffer the failure in the initial period but gradually you can have a better grip over the audiences provided that you evolve with the time. The art of blogging can be improved if you follow some strategies. In this guide, we are going to present some of the best ways to create the blog posts that will not only attract the readers but will keep them engaged till the last word and encourage them to subscribe to your bog. It will allow you to gradually increase your readership and improve the ranking of your blog:

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Deep Research and high quality content

Deeply research on the most challenging problems of your targeted audiences and then brainstorm the most practical and easiest solutions for the same. Present those solutions in a simple, jargon-free language along with stepwise instructions so that your readers can practically implement those solutions in real-time while reading your blog. The objective is to satisfy your readers and build your blog authority to enhance its conversion potential in terms of readership volume and total subscribers.

Along with building your blog authority, the same strategy can also be employed to increase the sales for eCommerce sites. For instance, if you are selling web hosting packages you can create a blog around web hosting issues for the beginners and present a list of actionable solutions and instructive guides around the same. It will build trust among the readers and it can eventually help you to turn your readers into your hosting clients.

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Spamming can reduce your readership and affect ranking

Spamming can put off your readers or even compel your subscribers to unsubscribe from the mail list. The first challenge is how to assure your visitors that you won’t spam them if they provide you their email address?

Start with a question that is related to the most pressing issue of your targeted audiences and then tell them how you can help them solve their issue by providing them the well-researched content directly into their mailbox. For entrepreneurs, it could be about increasing their sales, reducing costs, or outpacing their competitors. If your targeted audiences are university students then the career, overseas studies, or internship/job opportunities are the questions that are most likely to draw the5r attention.

Don’t forget to mention the frequency of email like weekly or fortnightly. You can give them an option to choose their preferred frequency. This strategy will solve 2 purposes. First, your readers will be assured that you would send them the content that can potentially help them to solve the issues and meet their goals. Secondly, telling about the frequency or giving them multiple frequency options to choose from also ensures your readers that you won’t spam them with loads of emails.

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Attract readers with incentives

If you are selling products or services then you can also offer incentives like discounts or special offers for your clients. Such commercial benefits will create a desire for your visitors and prompt them to become your subscribers.

Here also you can expect the dual benefit of increasing your subscribers as well as enhancing the conversion potential of your website. Even those who don’t avail of the offer immediately may want to utilize it in the future. You may also add a validity period for such discount offers to ensure that the audience won’t forget about such offers after some time. 

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Use visual backgrounds for better impact

 The visual background also plays an important role in attracting visitors to become a subscriber. For instance, if you are selling blogging courses then you may use the images of the top 5 richest bloggers in the world along with their revenue figures. The 6th one could be a faceless character and you can write a promising phrase like “you could be the next”. This is one approach. Another more realistic approach is to include the names and pictures of your former blogging students and their present revenue. It will assure the targeted audiences that hey can also be able to earn sustainable revenue after completing your bogging course.

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Prompt your readers by creating urgency

One f the best ways to build a successful subscription strategy is to prompt your users to sign up then and thereby creating a sense of urgency. You can do this with the help of limited time offers on subscriptions like “Subscribe and get % off on our digital course package. Offer valid till 31st October 2020- you only have 3 days to avail of the offer. “For better impact, you can even add a reverse timer. Those who are looking for digital marketing courses would hopefully sign up install to get the discount.

Conclusion

To acquire and retain the maximum readers you need to follow smart strategies that fully satisfy the expectations or targeted readers. It is equally important to deliver them the high-value content presented in the format that makes it easy for them to read and understand your content. In this blog, we presented some of the practical tips on how to increase the readership potential of your blog and converting readers into subscribers. For the best results, you can increase a checklist based on the same and follow it on a scheduled basis. With time you can also add other points to this checklist depending upon your individual needs.

How to use your blogging skills to sell your products?

Commercial Blogging

While blogging is the best way to express your thoughts it can also employed in various creative ways to achieve diverse objectives. For instance, the eCommerce sites can use blogging to gain more visitors and increase the conversion potential. In Likewise, the travel companies can create blogs around traveling tips and articles to attract the travelers and eventually take them to their travel package sections. If you also wish to use the blog section or create separate blog websites to attract your potential customers and encourage them to buy your products then you need to follow a smart strategy. Here the major challenge is to maintain a fine balance between offering reader-friendly blog content and eventually converting your readers into buyers. In this guide, we are going to present some tips that will help you achieve your sales objectives without disturbing the readers’ experience:

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Offer high quality content to win the trust

The primary task is to expand your readership potential by offering the high-quality content that satisfies your targeted audiences. Suppose if you are running a news based blog then instead of rephrasing the news from other sources you can mention the real-life impact of any specific news on your targeted audiences. For instance, many IT blogs present the news and also mention various ways the news will affect the CTOs, CEOs, and other businesses.

Likewise, if you are running a blog centered on solving specific issues of your targeted audiences then it should promise t to solve their issue with the help of self-help guides, tutorials, and actionable tips and tricks. It will help you connect quickly with the audiences and win their trust.

With each acquired reader you gradually increase the conversion potential of your blog. However, along with the acquisition of new readers, it is equally important to retain them and strategically strengthen the relations. It will streamline the entire readers to the buyer’s strategy without any gaps.

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Keep your content relevant to your products

Along with the quality of information the commercial relevance is equally important. For instance, if you sell the WordPress plugins then creating blogs around digital marketing or keyword strategy may be good for your targeted audiences (who are bloggers) but you also have to strategize the content in such an away that you can naturally include and highlight the WordPress plugins that you offer.

The objective is to highlight your product wherever you unnaturally can. Your prime goal is to sell your WordPress plugins to your targeted audiences without converting your blog post into a pushy sales pitch.

The best strategy is to identify the specific USP of your products and recognizing the major issues of the customers that they can solve. Creating a thorough content on those issues will enable you to seamlessly bake in your sales pitch into your blog without making it sound like a marketing content.

For instance, if you are selling keyword management tools then you can write a comprehensive blog post around how neglecting keywords can reduce the RoI of your targeted audience and prevent them to get any advantage from their content strategy. You can then include the practical solutions to the same and contextually mention your keyword research tool and how effectively it can help automate the RoI based keyword strategy for your customers.

The targeted audiences who are looking for streamlining their keyword strategy are more likely to buy your keyword research tool or at least use the free or trial version to test its competency.

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Don’t turn your content into a pushy sales pitch

While it is a good thing to try your best content marketing skills for selling your products through the blog, always be careful not to cross the line that divides ethical content marketing and pushing your products. You don’t have to center your blog entirely on your products but also concentrate on the major requirements and issues of your potential buyers.

For instance, if you are selling keyword research tools, then your potential customers are the individuals and companies who wish to enhance their digital business. You can attract such audiences by providing them basic digital marketing courses, actionable tips and tricks on digital marketing, content marketing strategy, latest algorithms, keyword strategy, and more.

It will help you to widen the targeted audience group for your content and optimize your website for more keywords for multiplying the visibility and opportunities.

Covering a wider spectrum of your niche will also help you establish your authority as an expert which helps in building trust.

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Avoid exaggeration and overpromise

Avoid exaggeration at all costs. The consumers today are too smart to be fooled by over-promising. You lose the badge of SEO expert the time you guarantee your potential customers to make their blog rank on No, 1 position on Google within 3 months. Never use the statements that show that your product is a single cure-all solution with some magical effect. Rather be realistic and mention the specific areas where your product can help customers to realize improvements.

Be very careful while supporting your claims with stats or numbers. For the best impact, you can mention the real-life use cases with the original names of individuals and brands to demonstrate the real-life value and potential of your product.

You can start with the challenges faced by your customers and how it affected their business. Then you can mention why they preferred your company over the others. Here you can use the original excerpts by the decisionmakers of your client brands like CEO or CTO.

Next, you can provide the details on how you employed your product to solve your client’s issue. This is the key part and you need to make it as effective as possible. Using a detailed but realistic description you can provide details on how you implemented the solution and how did it help the clients to overcome the issue.

Here again, you can use comparative figures and stats to highlight the business benefits brought by your solution.

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How to sell third party products through your blog?

If you are selling the products of a third party then you need to be very careful while selecting the right brands. After all, you won’t like to lose your readership by selling the products that fail to meet the customer’s expectations. So, it is always best to go for the brands that command respect in their niche and have a good reputation in the market.

Variety Is equally important. Selecting specific products will narrow down the convertible audience of your blog. By choosing a brand selling a wider catalog of products you can easily increase the convertible audience and it will also help you in your content marketing strategy.

Conclusion

Many people use blogging to attract their potential customers. By converting them into readers it becomes easier for them to win their trust and influence third purchase decisions. Thus selling your products to such people becomes easier. In this blog post, we presented some of the practical strategies to gain the best results out of this strategy. The readers are advised to properly follow the checklist regularly for the best results.